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bbspa_Group's Gabriella Francia talks balancing tradition and tech in spas
24 May 2024
Gabriella Francia believes the magic of human touch is irreplaceable / bbspa_Group
Gabriella Francia believes the magic of human touch is irreplaceable / bbspa_Group
For Gabriella Francia, co-founder of bbspa_Group and training manager, the powerful touch of a massage is the stand-out element that makes a spa experience truly unique.

In Francia’s opinion, massage goes beyond mere manual manipulation – it's an empathetic and intuitive experience that only a highly skilled industry expert can provide.

However, technology is advancing rapidly and the spa industry is witnessing the dawn of modern new devices that look to complement or replace the power of touch. For example, at the latest CES event in Las Vegas, French startup Capsix Robotics unveiled the Capsix Robotics.iYu, a robotic arm designed to perform professional massages.

Despite ongoing advancements, Francia is convinced that no machine can yet replicate or replace the intricacy of human touch and empathy of a professional masseur. But, she recognises that the technology can be used to complement and elevate spa treatments.

For instance, Aquamotus by Aquaform offers a Vichy-style shower massage with 16 types of rainfall massages, while the Zerobody bed by Starpool lets users floating in zero gravity for total body and mind regeneration.

“The goal is to amplify the value of the investment, ensuring a unique and memorable experience for every spa guest,” she said.
Company profile

bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turnkey services, developed to be in synergy with your objectives, budgets and performance expectations.

Read bbspa_Group's full profile here
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bbspa_Group
75008 Paris France
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To help you differentiate yourself by protecting your investments from wrong choices, we founded bbspa&partners, a global consulting company dedicated to the wellness and spa world, which puts the focus on increasing your business.
https://www.bbspagroup.com/en/
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PRODUCT NEWS
bbspa_Group's Gabriella Francia talks balancing tradition and tech in spas
24 May 2024
Gabriella Francia believes the magic of human touch is irreplaceable / bbspa_Group
For Gabriella Francia, co-founder of bbspa_Group and training manager, the powerful touch of a massage is the stand-out element that makes a spa experience truly unique.

In Francia’s opinion, massage goes beyond mere manual manipulation – it's an empathetic and intuitive experience that only a highly skilled industry expert can provide.

However, technology is advancing rapidly and the spa industry is witnessing the dawn of modern new devices that look to complement or replace the power of touch. For example, at the latest CES event in Las Vegas, French startup Capsix Robotics unveiled the Capsix Robotics.iYu, a robotic arm designed to perform professional massages.

Despite ongoing advancements, Francia is convinced that no machine can yet replicate or replace the intricacy of human touch and empathy of a professional masseur. But, she recognises that the technology can be used to complement and elevate spa treatments.

For instance, Aquamotus by Aquaform offers a Vichy-style shower massage with 16 types of rainfall massages, while the Zerobody bed by Starpool lets users floating in zero gravity for total body and mind regeneration.

“The goal is to amplify the value of the investment, ensuring a unique and memorable experience for every spa guest,” she said.
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PRODUCT NEWS
Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask.
HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology.
Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery.
MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide.
Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated.
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AKT Group

AKT Group is the Franco–Italian parent company of SKYY, C.O.D.E. and AKTMe, operating as an integrat [more...]
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DIARY

 

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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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