Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
PRODUCT NEWS
Aquaform is designing water as an experience
08 May 2026
Water as experience / Aquaform
Water as experience / Aquaform
Water is no longer a functional element, but a sensory language capable of activating perception in the Spa guest, engaging body and mind and transforming space into experience.
– Stefano Moretti, CEO

In the world of spa design, reducing water to a functional component misses the point. Aquaform starts from a different premise – that water is a design material capable of provoking emotional and sensory responses.

The Italian company has built its identity on an approach that goes beyond traditional hydrotherapy. It's not about installing showers or jets, but about orchestrating experiences. Each solution is conceived to activate perception by combining temperature, pressure, light, sound and aromas into a coherent system.

The result is clear: the spa journey is no longer a place where you experience a sequence of functions, but one shaped by atmosphere and perception.

Sky Rain, Water Curtains and other immersive experiences

Among Aquaforms most distinctive solutions are Sky Rain and Water Curtains, which are often integrated with pools to redefine the role of water within the space.

These elements transform ceilings and vertical surfaces into active features. Water, light and reflections interact continuously, altering depth, boundaries and spatial perception. Crossing a water curtain or standing beneath a Sky Rain system is an experience that engages the body and the senses in a single immersive moment. Sound, movement, light and aromas contribute to a layered atmosphere that envelop the spa guest and leaves a lasting impression.

Alongside these signature solutions, Aquaform also develops experience shower systems, horizontal showers, Kneipp paths and other advanced water technologies. Each of these follows the same principle, contributing to a unified language rather than functioning as isolated features.

Aquaform’s approach to shaping human sensation

At the centre of every project is the person: what they feel, how the body reacts and how perception shifts while moving through water, heat and light. Aquaform designs moments that work on multiple levels: physical, sensorial and mental. Water becomes a living presence that can calm, awaken, reset or gently stimulate, shaping different states of wellbeing depending on sequence, intensity and rhythm. The experience is designed to be remembered not as a function, but as a sensation that lingers in the memory – a form of quiet immersion that connects gesture, breath and perception.

The architectural interpretation of these experiences can elevate them to another level. Aquaform does not apply standard products. Each system is adapted to the concept of the spa, ensuring full integration and avoiding the typical 'added equipment' effect. Water, light and technical elements are calibrated as part of a single spatial composition, where design and experience are inseparable.

Today, offering the correct wellness path is not enough. The difference lies in creating experiences that people remember, where water enhances perception, makes people feel cared for and delivers transformation.

Suppliers
Aquaform s.r.l.

With 30 years’ experience, Aquaform offers a wide range of shower systems for the wellness sector.
https://www.aquaformsrl.com/
More details
FEATURED SUPPLIERS
Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it.
Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations.
Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes.
Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments.
Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert.
Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens.
Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated.
Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness.
Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight.
+ More featured suppliers  

COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
PRODUCT NEWS
Aquaform is designing water as an experience
08 May 2026
Water as experience / Aquaform
Water is no longer a functional element, but a sensory language capable of activating perception in the Spa guest, engaging body and mind and transforming space into experience.
– Stefano Moretti, CEO

In the world of spa design, reducing water to a functional component misses the point. Aquaform starts from a different premise – that water is a design material capable of provoking emotional and sensory responses.

The Italian company has built its identity on an approach that goes beyond traditional hydrotherapy. It's not about installing showers or jets, but about orchestrating experiences. Each solution is conceived to activate perception by combining temperature, pressure, light, sound and aromas into a coherent system.

The result is clear: the spa journey is no longer a place where you experience a sequence of functions, but one shaped by atmosphere and perception.

Sky Rain, Water Curtains and other immersive experiences

Among Aquaforms most distinctive solutions are Sky Rain and Water Curtains, which are often integrated with pools to redefine the role of water within the space.

These elements transform ceilings and vertical surfaces into active features. Water, light and reflections interact continuously, altering depth, boundaries and spatial perception. Crossing a water curtain or standing beneath a Sky Rain system is an experience that engages the body and the senses in a single immersive moment. Sound, movement, light and aromas contribute to a layered atmosphere that envelop the spa guest and leaves a lasting impression.

Alongside these signature solutions, Aquaform also develops experience shower systems, horizontal showers, Kneipp paths and other advanced water technologies. Each of these follows the same principle, contributing to a unified language rather than functioning as isolated features.

Aquaform’s approach to shaping human sensation

At the centre of every project is the person: what they feel, how the body reacts and how perception shifts while moving through water, heat and light. Aquaform designs moments that work on multiple levels: physical, sensorial and mental. Water becomes a living presence that can calm, awaken, reset or gently stimulate, shaping different states of wellbeing depending on sequence, intensity and rhythm. The experience is designed to be remembered not as a function, but as a sensation that lingers in the memory – a form of quiet immersion that connects gesture, breath and perception.

The architectural interpretation of these experiences can elevate them to another level. Aquaform does not apply standard products. Each system is adapted to the concept of the spa, ensuring full integration and avoiding the typical 'added equipment' effect. Water, light and technical elements are calibrated as part of a single spatial composition, where design and experience are inseparable.

Today, offering the correct wellness path is not enough. The difference lies in creating experiences that people remember, where water enhances perception, makes people feel cared for and delivers transformation.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it.
Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations.
Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes.
Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments.
Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert.
Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens.
Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated.
Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness.
Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight.
+ More products   
 
COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS