PricewaterCoopers (PwC) real estate practice based in Dubai, has released its Spa Benchmark Report covering the Dead Sea, Doha and Beirut markets.
The report found that the Doha market captured the highest average daily RevPar for treatment rooms in 2012 at US$379. By comparisonm he Dead Sea and the Beirut markets captured revenues of US$110 and US$90 respectively, on available rooms.
The average treatment revenue in 2012 stood the highest in Doha, while the 2012 average daily treatment revenue per occupied treatment room was the lowest in the Beirut market, standing at US$126. Meanwhile the 2012 average daily revenue generated per therapist was 99 per cent higher in Doha spas than in Beirut.
