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NEWS
Atlantic City's Steel Pier and Boardwalk undergoing major revamp to draw non-gambling tourists
POSTED 24 Feb 2015 . BY Tom Anstey
Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m renovation Credit: Shutterstock.com
In the wake of the loss of four of its 12 casinos, Atlantic City is continuing to push for new, non-gambling attractions in a complete rebranding of the city. The latest redevelopment plans include a beachfront giant Ferris wheel and zip line, restaurants, an extension of the Steel Pier and a rebuilt Boardwalk.

The city’s Casino Reinvestment Development Authority has approved the projects in an attempt to make its tourism-centred economy less dependent on the gambling industry.

The 205ft (62.5m) high observation wheel – estimated to cost around US$12m (€10.6m, £7.8m) and designed by Italian manufacturer Technical Park – will have climate-controlled cars and the zip line ride. The 31,500sq ft (2,900sq m) pier extension will accommodate the new development. The Casino Reinvestment Development Authority has provided a US$4m (€3.5m, £2.6m) loan for the project, which is expected to open by the end of this quarter.

Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m (€88m, £65m) renovation, which is creating new rides and restoring some of its heritage attractions. Las Vegas-based architect Paul Steelman is handling the refurbishment.

The planned Boardwalk expansion to support the wheel is due to start by April. The attraction is expected to draw around 500,000 visitors annually.

Atlantic City also looked to be getting a new waterpark development on the site of one of its bankrupt casinos, but complications arose over the sale, which has cast major doubt over the deal going through.
PROJECT PROFILE:

Steel Pier revamp
The city’s Casino Reinvestment Development Authority has approved the projects in an attempt to make its tourism-centred economy less dependant on the gambling industry. The 205ft (62.5m) -high observation wheel – estimated to cost around US$12m (€10.6m, £7.8m) and designed by Italian manufacturer Technical Park – will have climate-controlled cars and the zipline ride. The 31,500sq ft (2,900sq m) pier extension will accommodate the new development. The Steel Pier is currently undergoing a US$100m renovation, which is creating new rides and restoring some of its heritage attractions. Las Vegas-based architect Paul Steelman is handling the renovation

Location: Atlantic City , United States
Budget: US$100m

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NEWS
Atlantic City's Steel Pier and Boardwalk undergoing major revamp to draw non-gambling tourists
POSTED 24 Feb 2015 . BY Tom Anstey
Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m renovation Credit: Shutterstock.com
In the wake of the loss of four of its 12 casinos, Atlantic City is continuing to push for new, non-gambling attractions in a complete rebranding of the city. The latest redevelopment plans include a beachfront giant Ferris wheel and zip line, restaurants, an extension of the Steel Pier and a rebuilt Boardwalk.

The city’s Casino Reinvestment Development Authority has approved the projects in an attempt to make its tourism-centred economy less dependent on the gambling industry.

The 205ft (62.5m) high observation wheel – estimated to cost around US$12m (€10.6m, £7.8m) and designed by Italian manufacturer Technical Park – will have climate-controlled cars and the zip line ride. The 31,500sq ft (2,900sq m) pier extension will accommodate the new development. The Casino Reinvestment Development Authority has provided a US$4m (€3.5m, £2.6m) loan for the project, which is expected to open by the end of this quarter.

Purchased by the Catanoso family in 2011, the Steel Pier is currently undergoing a US$100m (€88m, £65m) renovation, which is creating new rides and restoring some of its heritage attractions. Las Vegas-based architect Paul Steelman is handling the refurbishment.

The planned Boardwalk expansion to support the wheel is due to start by April. The attraction is expected to draw around 500,000 visitors annually.

Atlantic City also looked to be getting a new waterpark development on the site of one of its bankrupt casinos, but complications arose over the sale, which has cast major doubt over the deal going through.
RELATED STORIES
Atlantic City waterpark deal hanging by a thread after complications arise


Plans to build a mega resort centred around a giant waterpark on the site of a former US$2.4bn (€2bn, £1.6bn) casino have hit a major stumbling block after the lawyer representing the buyer of the bankrupt Revel Casino in Atlantic City said his client would miss a midnight 16 February deadline to complete the purchase.
Bankrupt casino to be transformed into waterpark mega resort


A former casino and hotel in Atlantic City, New Jersey, will be transformed into a mega resort centred around a waterpark and gambling facilities, with a high- speed ferry service linking it to Manhattan.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
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21-23 Jun 2026

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Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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