Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
HOK signs stadium development deal with United Soccer League
POSTED 14 May 2015 . BY Tom Walker
American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).

The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.

As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.

HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.

USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.

“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”

The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.

The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.

HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.

Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.

“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
RELATED STORIES
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
+ More news   

FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Barr + Wray Ltd

Barr + Wray has more than 60 years’ experience in the design and delivery of world-class spa and wel [more...]
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
HOK signs stadium development deal with United Soccer League
POSTED 14 May 2015 . BY Tom Walker
American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).

The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.

As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.

HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.

USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.

“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”

The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.

The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.

HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.

Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.

“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
RELATED STORIES
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Barr + Wray Ltd

Barr + Wray has more than 60 years’ experience in the design and delivery of world-class spa and wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS