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NEWS
Active populations vital for successful cities: study
POSTED 10 Jun 2015 . BY Jak Phillips
The University of California study showed areas that foster physical activity enjoy notable economic benefits Credit: Shutterstock.com
New research has reinforced the long-held view that cities which strive to promote physical activity gain a significant economic advantage.

The findings, presented this week at an Active Cities Summit in Bristol, show that investing in parks and green spaces, removing the barriers to active commuting and encouraging exercise in schools and offices can pay sizeable dividends.

The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. The report based its results on more than 500 findings from studies in 17 nations.

"We hope this research will open the eyes of government leaders to the many important benefits of designing cities to support active living," said co-author Chad Spoon from Active Living Research at the University of California.

"This includes economic benefits of increased home value, greater retail activity, reduced healthcare costs and improved productivity.

"A city's ability to compete depends on an active population," he added. "The research on this is clear – it shows how an active city can be a low-cost, high-return investment."

The report’s recommendations for redesigning environments to promote physical activity chime with a recent opinion piece from Health Club Management editor Kate Cracknell, which called for policymakers to embrace positive changes that embed activity into our daily lives.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Active populations vital for successful cities: study
POSTED 10 Jun 2015 . BY Jak Phillips
The University of California study showed areas that foster physical activity enjoy notable economic benefits Credit: Shutterstock.com
New research has reinforced the long-held view that cities which strive to promote physical activity gain a significant economic advantage.

The findings, presented this week at an Active Cities Summit in Bristol, show that investing in parks and green spaces, removing the barriers to active commuting and encouraging exercise in schools and offices can pay sizeable dividends.

The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. The report based its results on more than 500 findings from studies in 17 nations.

"We hope this research will open the eyes of government leaders to the many important benefits of designing cities to support active living," said co-author Chad Spoon from Active Living Research at the University of California.

"This includes economic benefits of increased home value, greater retail activity, reduced healthcare costs and improved productivity.

"A city's ability to compete depends on an active population," he added. "The research on this is clear – it shows how an active city can be a low-cost, high-return investment."

The report’s recommendations for redesigning environments to promote physical activity chime with a recent opinion piece from Health Club Management editor Kate Cracknell, which called for policymakers to embrace positive changes that embed activity into our daily lives.
RELATED STORIES
£36m Huddersfield Leisure Centre springs into action


A new £36m leisure centre has opened in Huddersfield boasting a wealth of exercise and play facilities. The centre replaces the ageing Huddersfield Sports Centre, which has now closed.
EuropeActive pushes exercise envelope with ‘historic’ co-operation pledge


EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector.
Brits ‘twice as likely’ to workout than go to the pub


The country may be facing a physical inactivity crisis, but there is at least some cause for cheer(s) for the health and fitness sector: Brits are almost twice as likely to exercise than go the pub.
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS