Having closed its doors at the Plaza Hotel after 10 years to move further uptown, Caudalie’s new Madison Avenue location, L’Appartement Caudalie Spa, is now open.

Situated on New York City’s Upper East Side, this is an organic destination for the evolution of Vinotherapie, providing clients with a serene and luxurious Caudalie oasis.

Located on the 4th floor of a prestigious Landmark building, the 1000sq ft (92sq m) space features four treatment rooms, including one couples room, and signature French Paradox Wine Lounge which is is accented with a historic Louis XVI fireplace for guests to unwind with a glass of Mathilde’s family wine from Chateau Smith Haute Lafitte.

Vinotherapie services offered combine natural active ingredients from grapes and the grapevine, and include facial treatments, facial enhancements, massages, scrubs, body treatments, rituals and wraps.

Signature treatments include the Hydra Cleanse Facial which uses powerful vacuum technology to remove skin impurities; and the Wine Maker’s Massage, a sculpting massage which recreates the ritualistic steps of the wine-making process on the body, and alternates techniques using bare hands and pressure on the energy paths.

Facial enhancements - eye treatments, oxygen serums, hydra-cleanse treatment, LED light therapy, microdermabrasion, Vinotherapy infusion, Visage lymphatique drainage, brow and lash tinting and waxing are all available as add-on services.

Prices for services begin at $45 (€41, £36) and range up to $695 (€643, £556) for indulgent packages.

“I design each of my spas like a unique break, a haven of serenity and beauty, the Haute Couture of Caudalie,” said co-founder Mathilde Thomas. “I’m pleased to open this new Upper East Side location. It’s a true symbol of Les Sources de Caudalie in America, home to my first Vinotherapie Spa.”

Caudalie Vinotherapie Spas are located around the world in Spain, Brazil, Turkey, France, Portugal and Canada.