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NEWS
Snøhetta celebrate 'radical reinvention' of New York's Times Square
POSTED 19 Apr 2017 . BY Kim Megson
The project is complete following seven years of planning and construction Credit: Michael Grimm

This stands as a model for how the design of our urban landscapes can improve health and well-being of its users while providing an important stage for public gathering
– Craig Dykers, Snøhetta founding partner
International architecture studio Snøhetta are today (19 April) celebrating the official completion of their hotly-anticipated revamp of the most visited destination in the United States – New York’s Times Square.

The firm was commissioned in 2010 to find a way of doubling the amount of public space in the square by creating a new 2.5 acre pedestrian-only plaza on Broadway; transforming a congested vehicular district into a world-class civic space capable of catering to the site’s 45 million annual visitors.

At a press conference held in the city, Snøhetta, the NYC Department of Transportation, the Department of Design and Construction, and the Times Square Alliance stated that the reimagined ‘Crossroads of the World’ will now embrace its role as a “radically open civic square and stage for public life and freedom of expression.”

Snøhetta founding partner Craig Dykers said: “Conceived as a project whose success would be measured not only by its new aesthetic but also the long-term physical, psychological and economic benefits on its community, the reinvention of Times Square stands as a model for how the design of our urban landscapes can improve health and well-being of its users while providing an important stage for public gathering.”

To achieve this, the design called for the removal of decades of old infrastructure cluttering the heart of the Times Square Theater District, known as the ‘Bowtie’ – including a multi-legged diagonal intersection – and the creation of a unified ground plane from building front to building front.

Since cars were blocked from the site in 2009, and the first section of Snøhetta’s pedestrian street opened to the public in spring 2014, the transformation has already seen the amount of pedestrian injuries decrease by 40 per cent, vehicular accidents decrease by 15 per cent, overall crime in the area decrease by 20 per cent and pollution levels decrease by 60 per cent.

Ten 50ft-long granite benches – embedded with power and broadcast sources to facilitate 350 annual public events without the need for diesel generators – allow pedestrians to move through the area more comfortably, complementing the energy of the famous Times Square lights above.

In a statement, Snøhetta said the whole project reinforces the Bowtie’s role as an outdoor stage.

“A clear and simple ground surface made of pre-cast concrete pavers creates a strong anchor for the space, allowing the excitement of Times Square’s commercial components to shine more brightly above,” they said. “The area’s new two-toned custom pavers are embedded with nickel-sized steel discs that capture the neon glow from the signs above and playfully scatter it across the paving surface, referencing marquee lights and Times Square’s theatre history.

“However, rather than adding more visual distractions like signage, the design harnesses more implicit gestures such as the benches and renovated curbs brought up to street level, allowing users to feel psychologically at ease in an often over-stimulating public space.”

The studio added that understanding the magnitude of the crowds, which can number over 30,000 a day, and their and patterns of movement was “fundamental to creating a successful new life for one of the most iconic public spaces in the world.”

The landscape architect and urbanist James Corner – himself familiar with designing for New York’s crowds through his work on the High Line – also recently told CLAD how well-designed public spaces in big cities can improve our health and wellbeing, while acting as “platforms of democracy and tolerance.”


Snøhetta were commissioned in 2010 to design a new 2.5 acre pedestrian-only plaza on Broadway Credit: Michael Grimm
Ten 50ft-long granite benches allow pedestrians to move through the area more comfortably Credit: Michael Grimm
Snøhetta said the whole project reinforces the Bowtie’s role as an outdoor stage Credit: Michael Grimm
The architects said the site will embrace its role as a 'radically open civic square and stage for public life and freedom of expression' Credit: Michael Jurick
Understanding crowd movement was 'fundamental to creating a successful new life for one of the most iconic public spaces in the world' Credit: Michael Grimm
Rather than adding more visual distractions like signage, the design harnesses more implicit gestures Credit: Michael Grimm
The design called for the removal of decades of old infrastructure cluttering the heart of the Times Square Theater District Credit: Michael Grimm
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Snøhetta celebrate 'radical reinvention' of New York's Times Square
POSTED 19 Apr 2017 . BY Kim Megson
The project is complete following seven years of planning and construction Credit: Michael Grimm
This stands as a model for how the design of our urban landscapes can improve health and well-being of its users while providing an important stage for public gathering
– Craig Dykers, Snøhetta founding partner
International architecture studio Snøhetta are today (19 April) celebrating the official completion of their hotly-anticipated revamp of the most visited destination in the United States – New York’s Times Square.

The firm was commissioned in 2010 to find a way of doubling the amount of public space in the square by creating a new 2.5 acre pedestrian-only plaza on Broadway; transforming a congested vehicular district into a world-class civic space capable of catering to the site’s 45 million annual visitors.

At a press conference held in the city, Snøhetta, the NYC Department of Transportation, the Department of Design and Construction, and the Times Square Alliance stated that the reimagined ‘Crossroads of the World’ will now embrace its role as a “radically open civic square and stage for public life and freedom of expression.”

Snøhetta founding partner Craig Dykers said: “Conceived as a project whose success would be measured not only by its new aesthetic but also the long-term physical, psychological and economic benefits on its community, the reinvention of Times Square stands as a model for how the design of our urban landscapes can improve health and well-being of its users while providing an important stage for public gathering.”

To achieve this, the design called for the removal of decades of old infrastructure cluttering the heart of the Times Square Theater District, known as the ‘Bowtie’ – including a multi-legged diagonal intersection – and the creation of a unified ground plane from building front to building front.

Since cars were blocked from the site in 2009, and the first section of Snøhetta’s pedestrian street opened to the public in spring 2014, the transformation has already seen the amount of pedestrian injuries decrease by 40 per cent, vehicular accidents decrease by 15 per cent, overall crime in the area decrease by 20 per cent and pollution levels decrease by 60 per cent.

Ten 50ft-long granite benches – embedded with power and broadcast sources to facilitate 350 annual public events without the need for diesel generators – allow pedestrians to move through the area more comfortably, complementing the energy of the famous Times Square lights above.

In a statement, Snøhetta said the whole project reinforces the Bowtie’s role as an outdoor stage.

“A clear and simple ground surface made of pre-cast concrete pavers creates a strong anchor for the space, allowing the excitement of Times Square’s commercial components to shine more brightly above,” they said. “The area’s new two-toned custom pavers are embedded with nickel-sized steel discs that capture the neon glow from the signs above and playfully scatter it across the paving surface, referencing marquee lights and Times Square’s theatre history.

“However, rather than adding more visual distractions like signage, the design harnesses more implicit gestures such as the benches and renovated curbs brought up to street level, allowing users to feel psychologically at ease in an often over-stimulating public space.”

The studio added that understanding the magnitude of the crowds, which can number over 30,000 a day, and their and patterns of movement was “fundamental to creating a successful new life for one of the most iconic public spaces in the world.”

The landscape architect and urbanist James Corner – himself familiar with designing for New York’s crowds through his work on the High Line – also recently told CLAD how well-designed public spaces in big cities can improve our health and wellbeing, while acting as “platforms of democracy and tolerance.”


Snøhetta were commissioned in 2010 to design a new 2.5 acre pedestrian-only plaza on Broadway Credit: Michael Grimm
Ten 50ft-long granite benches allow pedestrians to move through the area more comfortably Credit: Michael Grimm
Snøhetta said the whole project reinforces the Bowtie’s role as an outdoor stage Credit: Michael Grimm
The architects said the site will embrace its role as a 'radically open civic square and stage for public life and freedom of expression' Credit: Michael Jurick
Understanding crowd movement was 'fundamental to creating a successful new life for one of the most iconic public spaces in the world' Credit: Michael Grimm
Rather than adding more visual distractions like signage, the design harnesses more implicit gestures Credit: Michael Grimm
The design called for the removal of decades of old infrastructure cluttering the heart of the Times Square Theater District Credit: Michael Grimm
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Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
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Why future-ready in-house laundry is the new luxury spa essential
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Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
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Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS