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NEWS
Steven Ward steps up as ukactive chief executive
POSTED 08 May 2017 . BY Lauretta Ihonor
Ward has been with the body since 2006
ukactive has promoted its executive director Steven Ward to the position of CEO, the health body has announced today (8 May).

The appointment comes two years after the departure of former CEO David Stalker – a move that saw Ward take up the role of executive director to help drive the not-for-profit forward.

Ward said he had greatly enjoyed his past two years as executive director, during which he has worked with the team to build on the legacy of his predecessor.

He added: "Our members are the bedrock of ukactive and our focus will always be delivering against their core commercial agenda. New ukactive initiatives, such as ActiveLab and Future Leaders are starting to have an impact in this area and we're now fully-focused on accelerating this momentum and injecting urgency into the physical activity agenda."

In response to the new appointment, ukactive chair Baroness Tanni Grey-Thompson said: "Under Steven's leadership the organisation has taken great strides over the last few years across a number of areas.

"Across policy, media, business, the investment community, research and innovation, ukactive is in a better position to support the vital work of its members and we as a board are hugely excited by the direction [in] which Steven is taking this organisation.

"With a great team behind him, we're confident that the sector can expect major progress from ukactive in the coming years as we intensify efforts, hand in hand with members and key partners, to get more people, more active, more often."

ukactive's board also praised Ward, who has spent more than a decade with the organisation after joining the team as a policy intern in 2006. It described him as the "ideal candidate" to drive and deliver ukactive's ambitious strategy, highlighting the central role the new CEO played in the body's physical agenda to date.

Indeed, Ward and the policy team have spearheaded notable initiatives, such as securing almost £40m of investment for tackling inactivity at local authority public health level through the landmark Turning the Tide of Inactivity report, which won the 2014 Public Affairs Award for Trade Association Campaign of the Year. He also helped shape the body's 2012 rebrand from the Fitness Industry Association (FIA) to ukactive, and he helped strengthen its ties to key partners, including the Department of Health and Sport England.

Ward's decade with ukactive has been a time of significant growth. In that time, the body's membership has risen by almost 50 per cent to make it the leading not-for-profit body for physical activity in the UK.
RELATED STORIES
  Ukactive launches Manifesto for an Active Britain ahead of general election


Ukactive has launched a five-point manifesto designed to improve the health of the nation, urging all parties to adopt policies within it ahead of the forthcoming general election on 8 June.
  ukactive vows to work for members during election campaign


ukactive chair Baroness Tanni Grey-Thompson has pledged that the voice of the physical activity sector will be heard ahead of the proposed general election amid fears that Brexit could "suffocate" the campaign.
  Sports minister addresses physical activity sector at ukactive event


Fifty MPs, including sports minister Tracey Crouch, gathered to address and mingle with sport and fitness sector heavyweights at ukactive’s parliamentary reception last night (20 March).
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NEWS
Steven Ward steps up as ukactive chief executive
POSTED 08 May 2017 . BY Lauretta Ihonor
Ward has been with the body since 2006
ukactive has promoted its executive director Steven Ward to the position of CEO, the health body has announced today (8 May).

The appointment comes two years after the departure of former CEO David Stalker – a move that saw Ward take up the role of executive director to help drive the not-for-profit forward.

Ward said he had greatly enjoyed his past two years as executive director, during which he has worked with the team to build on the legacy of his predecessor.

He added: "Our members are the bedrock of ukactive and our focus will always be delivering against their core commercial agenda. New ukactive initiatives, such as ActiveLab and Future Leaders are starting to have an impact in this area and we're now fully-focused on accelerating this momentum and injecting urgency into the physical activity agenda."

In response to the new appointment, ukactive chair Baroness Tanni Grey-Thompson said: "Under Steven's leadership the organisation has taken great strides over the last few years across a number of areas.

"Across policy, media, business, the investment community, research and innovation, ukactive is in a better position to support the vital work of its members and we as a board are hugely excited by the direction [in] which Steven is taking this organisation.

"With a great team behind him, we're confident that the sector can expect major progress from ukactive in the coming years as we intensify efforts, hand in hand with members and key partners, to get more people, more active, more often."

ukactive's board also praised Ward, who has spent more than a decade with the organisation after joining the team as a policy intern in 2006. It described him as the "ideal candidate" to drive and deliver ukactive's ambitious strategy, highlighting the central role the new CEO played in the body's physical agenda to date.

Indeed, Ward and the policy team have spearheaded notable initiatives, such as securing almost £40m of investment for tackling inactivity at local authority public health level through the landmark Turning the Tide of Inactivity report, which won the 2014 Public Affairs Award for Trade Association Campaign of the Year. He also helped shape the body's 2012 rebrand from the Fitness Industry Association (FIA) to ukactive, and he helped strengthen its ties to key partners, including the Department of Health and Sport England.

Ward's decade with ukactive has been a time of significant growth. In that time, the body's membership has risen by almost 50 per cent to make it the leading not-for-profit body for physical activity in the UK.
RELATED STORIES
Ukactive launches Manifesto for an Active Britain ahead of general election


Ukactive has launched a five-point manifesto designed to improve the health of the nation, urging all parties to adopt policies within it ahead of the forthcoming general election on 8 June.
ukactive vows to work for members during election campaign


ukactive chair Baroness Tanni Grey-Thompson has pledged that the voice of the physical activity sector will be heard ahead of the proposed general election amid fears that Brexit could "suffocate" the campaign.
Sports minister addresses physical activity sector at ukactive event


Fifty MPs, including sports minister Tracey Crouch, gathered to address and mingle with sport and fitness sector heavyweights at ukactive’s parliamentary reception last night (20 March).
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Why future-ready in-house laundry is the new luxury spa essential
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Maison d'Asa

Maison d'Asa, founded in 2013 by Asma El Mernissi in Casablanca, is the world's first spa concept ho [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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