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NEWS
Fox developing free roam Alien VR experience
POSTED 24 May 2017 . BY Tom Anstey
Fox recently released the latest film in the franchise Alien: Covenant
Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.

FoxNext – made up of FoxNext Games, FoxNext VR Studio and the newly-rebranded FoxNext Destinations (formerly known as Twentieth Century Fox Location Based Entertainment) – unveiled the concept, which will put users directly in the Alien world.

The site’s location is yet to be revealed, but Fox says the 2,000sq ft (185sq m) free-roam experience will be open to the public before the end of 2017.

Utilising haptic effects, including heat, mist and motion platforms, the four-player experience is being developed by tech company iP2 Entertainment and its sister company, VR content creator Pure Imagination Studios.

Fox is currently developing a number of its IPs as attractions ahead of the launch of Fox World Malaysia, which has a pencilled opening date of 2018. In addition to utilising the Alien franchise, IPs such as Predator, Ice Age and Planet of the Apes are also being adapted for use in attractions.

Plans for the 101,000sq m (1,087,155sq ft) Malaysia park included 25 movie-inspired rides, representing characters and stories from Fox properties. Experiences will include a mix of media-based rides, thrill rides, dark rides, children’s rides and water rides. There will be also be associated shops and themed outlets.

Also scheduled to open in 2018, Fox World Dubai will be the next piece of the puzzle in Fox’s global expansion of its theme park division. Speaking to Attractions Management in 2015, Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
RELATED STORIES
  Exorcist pop-up coming to Hollywood


The Exorcist is returning to give people a fright in Los Angeles in the form of a pop-up attraction to celebrate the television reboot of the cult horror classic.
  Exclusive: Academy Award winners want industry creatives to revolutionise the dark ride


Gavin and Jason Fox, creative directors for Oscar award-winning visual effects company Framestore, have said that dark ride creators must step up their game as technology and consumer expectation increases.
  Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive


Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
  Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
MORE NEWS
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Fox developing free roam Alien VR experience
POSTED 24 May 2017 . BY Tom Anstey
Fox recently released the latest film in the franchise Alien: Covenant
Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.

FoxNext – made up of FoxNext Games, FoxNext VR Studio and the newly-rebranded FoxNext Destinations (formerly known as Twentieth Century Fox Location Based Entertainment) – unveiled the concept, which will put users directly in the Alien world.

The site’s location is yet to be revealed, but Fox says the 2,000sq ft (185sq m) free-roam experience will be open to the public before the end of 2017.

Utilising haptic effects, including heat, mist and motion platforms, the four-player experience is being developed by tech company iP2 Entertainment and its sister company, VR content creator Pure Imagination Studios.

Fox is currently developing a number of its IPs as attractions ahead of the launch of Fox World Malaysia, which has a pencilled opening date of 2018. In addition to utilising the Alien franchise, IPs such as Predator, Ice Age and Planet of the Apes are also being adapted for use in attractions.

Plans for the 101,000sq m (1,087,155sq ft) Malaysia park included 25 movie-inspired rides, representing characters and stories from Fox properties. Experiences will include a mix of media-based rides, thrill rides, dark rides, children’s rides and water rides. There will be also be associated shops and themed outlets.

Also scheduled to open in 2018, Fox World Dubai will be the next piece of the puzzle in Fox’s global expansion of its theme park division. Speaking to Attractions Management in 2015, Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
RELATED STORIES
Exorcist pop-up coming to Hollywood


The Exorcist is returning to give people a fright in Los Angeles in the form of a pop-up attraction to celebrate the television reboot of the cult horror classic.
Exclusive: Academy Award winners want industry creatives to revolutionise the dark ride


Gavin and Jason Fox, creative directors for Oscar award-winning visual effects company Framestore, have said that dark ride creators must step up their game as technology and consumer expectation increases.
Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive


Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
MORE NEWS
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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FREE DIGITAL SUBSCRIPTIONS