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NEWS
Alliance bolsters development team to meet growth
POSTED 27 Jul 2017 . BY Deven Pamben
James Foley has been appointed to the new position of commercial director
Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.

James Foley has been appointed to the new position of commercial director at the facility development specialist. Foley joined Alliance in 2012 as business development manager of the North.

Before this, he had a 20-year career in leisure specialising in facility development, company strategy, operational management and marketing. In his new role, Foley will oversee the delivery of new projects.

He will be joined by Tom Fairey and Julia Goddard. Both have been promoted to senior business development manager posts. The senior team will work with its public sector partners to regenerate leisure provision across the UK.

The company has also appointed three new business development managers. Ruth Doyle has 20 years’ account management and business development experience in the property sector, while Will Gardner, previously account manager at Alliance, and Gillian Dunster, formerly partnerships manager at Alliance, also join team. Finally, Jeremy Bradbury joins the company as business support manager from 1Life.

In February, Alliance was appointed to lead a UK leisure framework. As Denbighshire County Council's partner in the scheme, Alliance is at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector.

Sarah Watts, Alliance Leisure founder and chief executive, said: “In order to continue to meet the needs of our growing portfolio of public sector clients and achieve our ambitious business growth objectives, it has become necessary to expand the senior team.

“Our aim is always to promote from within where possible so I am really pleased that we have been able to offer new challenges to our existing, loyal and dedicated team members. I am excited to welcome the newcomers, all of whom I have no doubt will add huge value and experience. These are indeed exciting times and I am really looking forward to seeing what we can achieve together over the next few months.”

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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Alliance bolsters development team to meet growth
POSTED 27 Jul 2017 . BY Deven Pamben
James Foley has been appointed to the new position of commercial director
Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.

James Foley has been appointed to the new position of commercial director at the facility development specialist. Foley joined Alliance in 2012 as business development manager of the North.

Before this, he had a 20-year career in leisure specialising in facility development, company strategy, operational management and marketing. In his new role, Foley will oversee the delivery of new projects.

He will be joined by Tom Fairey and Julia Goddard. Both have been promoted to senior business development manager posts. The senior team will work with its public sector partners to regenerate leisure provision across the UK.

The company has also appointed three new business development managers. Ruth Doyle has 20 years’ account management and business development experience in the property sector, while Will Gardner, previously account manager at Alliance, and Gillian Dunster, formerly partnerships manager at Alliance, also join team. Finally, Jeremy Bradbury joins the company as business support manager from 1Life.

In February, Alliance was appointed to lead a UK leisure framework. As Denbighshire County Council's partner in the scheme, Alliance is at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector.

Sarah Watts, Alliance Leisure founder and chief executive, said: “In order to continue to meet the needs of our growing portfolio of public sector clients and achieve our ambitious business growth objectives, it has become necessary to expand the senior team.

“Our aim is always to promote from within where possible so I am really pleased that we have been able to offer new challenges to our existing, loyal and dedicated team members. I am excited to welcome the newcomers, all of whom I have no doubt will add huge value and experience. These are indeed exciting times and I am really looking forward to seeing what we can achieve together over the next few months.”

RELATED STORIES
Phase one of Alliance Leisure partnership project completed


The first phase of a £5million (US$6.1m, €5.7m) redevelopment of Salt Ayre Leisure Centre has been completed, as part of a joint project between facility specialist Alliance Leisure and Lancaster City Council.
Alliance secures UK-wide leisure framework


Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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