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NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
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  Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


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  Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
  Public backlash forces closure of Knott's Berry Farm halloween attraction


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  Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
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Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
RELATED STORIES
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
Public backlash forces closure of Knott's Berry Farm halloween attraction


A temporary attraction installed for Halloween at Knott’s Berry Farm has been shut down after complaints from mental health advocates.
Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
MORE NEWS
Taking GLP-1s is linked to falls in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
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Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
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Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
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Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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