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Promotional feature

Technogym - Announcing Skillathletic

Consumer demand for variety and experience-led workouts gives operators new opportunities to expand programming and deliver incredible concepts, with the new Skillathletic training experience from Technogym

Published in Health Club Management 2019 issue 4

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From full service, all-inclusive facilities, to dedicated boutiques, operators are continually looking at their proposition to attract and retain members and find ways of delivering new offerings to engage users and drive secondary revenue.

At the heart of the success of developing a new concept is the ability to generate a sense of community and create an experience that consumers want to be a part of.

Creating a community or a tribe continues to be pivotal to a truly successful offering, allowing operators to also capitalise on the sharing of experiences via social media.

A NEW CONCEPT
Skillathletic is the new training experience developed by Technogym off the back of its experience as Official Supplier to the last seven Olympics and its collaboration with some of the best teams and sports champions around the world.

Skillathletic was developed by Technogym’s Scientific Research team with the help of top coaches and sports trainers, and aims to improve athletic performance by offering a wide range of workouts based on the four Skillathletic Training key abilities - Power, Agility, Speed, and Stamina.

Skillathletic Training can be performed at different scales of difficulty, allowing people with varied levels of physical fitness to participate in the same class.

The environment, equipment and the delivery of experiences through structured programming are all integral to the concept.

THE BUSINESS MODEL
Skillathletic is a fully developed business model from Technogym. It's available as a format and can be run as a standalone studio or form part of a dedicated space within an existing club.

Skillathletic creates a new workout category, inspired by passion for sport and is dedicated to all those who are looking to challenge their limits and improve their performance.

There are four classes available within the Skillathletic offering; Brave, Boost, Fast and Mighty.

In addition to the Skillathletic training method, technology is an important part of the experience in terms of both products and digital services.

DELIVERING THE BEST PROGRAMMES EVERY DAY
The Skillathletic solution is fully complemented by a dedicated library of programmes. Every day, training programmes – designed around the four pillars – are created and digitally streamed to the facility for delivery through large screens. Across a year, over 1,000 programs are digitally delivered, allowing the trainer to focus on the delivery and coaching of the classes.

This also ensures there's exciting new content every day for participants.

To support the delivery, trainers are provided with a Skillathletic Playbook which outlines the training content for the three months ahead.

The Skillathletic concept is fully supported by advanced trainer education and offered through an in-depth range of on-site and online training.

Key locations:

• Skillathletic IRNERIO - BOLOGNA
This was the first Skillathletic club to open and is a dedicated studio of 250 sq m. Located a short walk from the University of Bologna, this facility can cater for up to 24 people in every class.

• Skillathletic WORMER – AMSTERDAM
This studio is part of the larger Lijfkracht fitness club. The Skillathletic studio is 100 sq m and caters for up to 12 people in each class.

• Skillathletic VICO - MILAN
This is the first Skillathletic centre ever to open its doors in Milan, and is part of the larger GetFIT Vico Fitness club. The Skillathletic space covers 160 sq m and hosts three Skillathletic classes every day, with up to 16 people per class.

Skillathletic – what's included?

The six key ingredients of the new Skillathletic Training concept are integral to its success

• EQUIPMENT
Driven by the Technogym Skill Line with its multi-drive technology, Skillathletic is dedicated to sports performance and includes Skillbike, Skillmill, Skillrow and Skilltools.

• DIGITAL
The digital solution behind the Skillathletic concept sets it apart by allowing users to view exercises and track performance using heart rate devices. In addition, a dedicated app allows members to track their personal results and win badges.

• PROGRAMMES
Skillathletic's library of programmes is constantly being developed offering 1,000 training experiences a year. These are digitally streamed to the facility every day, providing exciting new structured training experiences.

• METHODOLOGY
Skillathletic is based on a sport driven methodology to increase speed, power, stamina and agility.

• DESIGN
A premium, sports-specific design allows you to create an immersive environment. A digital screen is central to showcasing heart rate data and current stage of the programme to motivate participants.

• MARKETING
A full marketing pack supports the Skillathletic solution. This includes a library of promotional material, branded items and inspirational branding to create the ultimate training experience.

Skillathletic includes equipment, programmes and instructor education

To find out more about this exciting new business model from Technogym visit www.skillathletic.com email [email protected] or call 01344 300236

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