Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
W Hotels opens first Central American property with colourful W Panama
POSTED 10 Apr 2018 . BY Kim Megson
The hotel’s design – created by Studio Gaia and the internal design team of W Hotels – was conceived to 'blend centuries of history and culture with the nearby tropical paradise' Credit: Studio Gaia
W Hotels Worldwide, owned by hospitality giant Marriott International, has opened a boutique property in Panama – the first W in Central America.

The W Panama is situated in the newly-opened, 50-storey Evolution Tower located near Uruguay Street in the Panama City’s business district.

The hotel’s design – created by Studio Gaia and the internal design team of W Hotels – was conceived to “blend centuries of history and culture with the nearby tropical paradise and trendy metropolitan spirit of Panama City.”

Distinct hues and textural contrasts inspired by Panama’s history and colorful indigenous patterns have been used, while the internationally important Panama Canal is directly referenced through the use of five shipping containers throughout the space – including in the lobby, on the pool deck and at the Cargo destination bar. Intended to “set the scene” for meetings and socialising, graffiti artist Oscar Melgar has given each a creative twist.

The hotel – which has 203 guest rooms, including 28 suites – is accessible from the 15th floor of the skyscraper, and provides sweeping views of the nearby bay and the Canal.

Each room features modern interpretations of handmade Mola fabrics and patterns from the indigenous communities of Guna and Emberá alongside expressive murals, floor-to-ceiling mirrors and expansive modern bathrooms.

The 1,600sq ft Extreme Wow Suite features a fully-functional DJ booth, built-in foosball table, private lounge area, rainfall shower and sunken bathtub.

Leisure amenities in the hotel include local restaurant Moró and 24/7 ‘food truck service’ La Cajita. There is also a 3,500sq ft FIT-branded health club, a W Hotels Away Spa and 21,000 sq ft of meeting and events spaces.

“Panama City is one of the most vibrant and dynamic cities in Central America, a fusion of new and old, east and west, business and hedonism,” said Anthony Ingham, global brand leader at W Hotels Worldwide.

“Like our guests, W Hotels seeks destinations that are inspiring and multi-dimensional so Panama City is a natural fit. This hotel embodies the spirit of Panama, showing off the style and energy of this diverse global hub with an intricate design that pays homage to both the history of the region and its bright future.”
RELATED STORIES
  W Hotels launches Sound Suite recording studios for rock stars on the road


W Hotels Worldwide has launched a new concept for its European and North American hotel properties: a private music studio, writer’s room and lounge for musicians and producers to use while on the road.
  W Hotels eyes Melbourne property in SHoP's AUD$1bn Collins Arch


W Hotels Worldwide has announced it is planning to to open a property in Melbourne, Australia, in 2020 as part of an ambitious and controversial mixed-use scheme.
  Marriott’s Luxury Brands to open 30 hotels in 2017


On the heels of its announcement of a new Luxury Brands Group, hotel giant Marriott International has outlined some of the nearly 30 new luxury hotels set to debut in 2017 under the St. Regis, The Luxury Collection, W Hotels, The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, Edition and JW Marriott brands.
  Marriott launches Luxury Brands Group


After the recent acquisition of Starwood, hotel giant Marriott has launched a new luxury division that will include St. Regis, The Luxury Collection, W Hotels, Ritz-Carlton, Ritz- Carlton Reserve, Bulgari Hotels & Resorts, Edition and JW Marriott brands.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
+ More news   

FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
G.M. Collin

G.M. Collin develops superior skin care products, from preventive care to combating the first signs [more...]
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
W Hotels opens first Central American property with colourful W Panama
POSTED 10 Apr 2018 . BY Kim Megson
The hotel’s design – created by Studio Gaia and the internal design team of W Hotels – was conceived to 'blend centuries of history and culture with the nearby tropical paradise' Credit: Studio Gaia
W Hotels Worldwide, owned by hospitality giant Marriott International, has opened a boutique property in Panama – the first W in Central America.

The W Panama is situated in the newly-opened, 50-storey Evolution Tower located near Uruguay Street in the Panama City’s business district.

The hotel’s design – created by Studio Gaia and the internal design team of W Hotels – was conceived to “blend centuries of history and culture with the nearby tropical paradise and trendy metropolitan spirit of Panama City.”

Distinct hues and textural contrasts inspired by Panama’s history and colorful indigenous patterns have been used, while the internationally important Panama Canal is directly referenced through the use of five shipping containers throughout the space – including in the lobby, on the pool deck and at the Cargo destination bar. Intended to “set the scene” for meetings and socialising, graffiti artist Oscar Melgar has given each a creative twist.

The hotel – which has 203 guest rooms, including 28 suites – is accessible from the 15th floor of the skyscraper, and provides sweeping views of the nearby bay and the Canal.

Each room features modern interpretations of handmade Mola fabrics and patterns from the indigenous communities of Guna and Emberá alongside expressive murals, floor-to-ceiling mirrors and expansive modern bathrooms.

The 1,600sq ft Extreme Wow Suite features a fully-functional DJ booth, built-in foosball table, private lounge area, rainfall shower and sunken bathtub.

Leisure amenities in the hotel include local restaurant Moró and 24/7 ‘food truck service’ La Cajita. There is also a 3,500sq ft FIT-branded health club, a W Hotels Away Spa and 21,000 sq ft of meeting and events spaces.

“Panama City is one of the most vibrant and dynamic cities in Central America, a fusion of new and old, east and west, business and hedonism,” said Anthony Ingham, global brand leader at W Hotels Worldwide.

“Like our guests, W Hotels seeks destinations that are inspiring and multi-dimensional so Panama City is a natural fit. This hotel embodies the spirit of Panama, showing off the style and energy of this diverse global hub with an intricate design that pays homage to both the history of the region and its bright future.”
RELATED STORIES
W Hotels launches Sound Suite recording studios for rock stars on the road


W Hotels Worldwide has launched a new concept for its European and North American hotel properties: a private music studio, writer’s room and lounge for musicians and producers to use while on the road.
W Hotels eyes Melbourne property in SHoP's AUD$1bn Collins Arch


W Hotels Worldwide has announced it is planning to to open a property in Melbourne, Australia, in 2020 as part of an ambitious and controversial mixed-use scheme.
Marriott’s Luxury Brands to open 30 hotels in 2017


On the heels of its announcement of a new Luxury Brands Group, hotel giant Marriott International has outlined some of the nearly 30 new luxury hotels set to debut in 2017 under the St. Regis, The Luxury Collection, W Hotels, The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, Edition and JW Marriott brands.
Marriott launches Luxury Brands Group


After the recent acquisition of Starwood, hotel giant Marriott has launched a new luxury division that will include St. Regis, The Luxury Collection, W Hotels, Ritz-Carlton, Ritz- Carlton Reserve, Bulgari Hotels & Resorts, Edition and JW Marriott brands.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
G.M. Collin

G.M. Collin develops superior skin care products, from preventive care to combating the first signs [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS