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We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital
Fit tech has become a tool of hope since the beginning of the coronavirus lockdown, offering health and fitness operators and professionals a fighting chance to save their businesses.
The adrenaline and urgency of the moment have driven the industry to fast track change. We estimate the COVID-19 emergency has accelerated the adoption of technology in the fitness industry by at least a decade in the space of just a few weeks.
Experts calculate that more than half the world’s gyms have been closed at some point during the pandemic, locking out hundreds of millions of members.
The impact of this displacement on the sector has been nothing less than revolutionary, with people in lockdown pining for their exercise fix and health and fitness operators and exercise professionals turning to technology to connect.
Live streaming and on-demand content have exploded to the point where every major gym operator now has a digital offering – many of them developed and launched within a matter of days, showing the huge resourcefulness and energy of the sector.
Deals have been done between competitors, collaborations have yielded new products and an array of new tech set-ups are being used to stay in touch with customers, monetise services, deliver remote and streaming workouts and keep companies and people in business.
The world has changed. The new future will be based on tech in a way that wouldn’t have seemed possible even a few weeks ago.
Now operators and fitpros have tasted the power of tech, there’s no going back. We expect the pivot to digital to continue, for tech to be refined and to bed down to be part of the infrastructure of the industry in a symbiotic relationship with gyms.
The pandemic has drawn the attention of everyone – including governments and corporations – to the fundamental importance of good health, as it emerges this is a major determinant when it comes to COVID-19 survival rates and outcomes.
When the storm has passed and we’re able to reflect on what has happened, it will become clear that being fit must be given far higher priority on a lifelong basis and we expect fitness technology to be one of the major drivers of this revolution to come.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
+ More featured suppliers
COMPANY PROFILES
Knesko Skin
Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
Balanced Body
Balanced Body is the global leader in Pilates equipment and education. Founded nearly 50 years ago, [more...]
We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital
Fit tech has become a tool of hope since the beginning of the coronavirus lockdown, offering health and fitness operators and professionals a fighting chance to save their businesses.
The adrenaline and urgency of the moment have driven the industry to fast track change. We estimate the COVID-19 emergency has accelerated the adoption of technology in the fitness industry by at least a decade in the space of just a few weeks.
Experts calculate that more than half the world’s gyms have been closed at some point during the pandemic, locking out hundreds of millions of members.
The impact of this displacement on the sector has been nothing less than revolutionary, with people in lockdown pining for their exercise fix and health and fitness operators and exercise professionals turning to technology to connect.
Live streaming and on-demand content have exploded to the point where every major gym operator now has a digital offering – many of them developed and launched within a matter of days, showing the huge resourcefulness and energy of the sector.
Deals have been done between competitors, collaborations have yielded new products and an array of new tech set-ups are being used to stay in touch with customers, monetise services, deliver remote and streaming workouts and keep companies and people in business.
The world has changed. The new future will be based on tech in a way that wouldn’t have seemed possible even a few weeks ago.
Now operators and fitpros have tasted the power of tech, there’s no going back. We expect the pivot to digital to continue, for tech to be refined and to bed down to be part of the infrastructure of the industry in a symbiotic relationship with gyms.
The pandemic has drawn the attention of everyone – including governments and corporations – to the fundamental importance of good health, as it emerges this is a major determinant when it comes to COVID-19 survival rates and outcomes.
When the storm has passed and we’re able to reflect on what has happened, it will become clear that being fit must be given far higher priority on a lifelong basis and we expect fitness technology to be one of the major drivers of this revolution to come.
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
+ More featured suppliers
COMPANY PROFILES
Knesko Skin Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
