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NEWS
David Lloyd reopens outdoors as Earlam calls for more government support
POSTED 19 Mar 2021 . BY Tom Walker
David Lloyd will utilise its outdoor spaces – such as the ones at its Birmingham club (pictured) – to offer members a range of activities Credit: David Lloyd Clubs
Operator opens outdoor areas for
David Lloyd will reopen 79 of its clubs in England for outdoor fitness on Monday 29 March – two weeks before indoor fitness facilities are allowed to get back to business.

The announcement follows the reopening of outdoor facilities in Scotland and Wales earlier this month.

Utilising its large, open-air spaces, David Lloyd Clubs will offer a programme of group exercise, tennis and swimming for members.

The operator will begin offering up to 85 group exercise classes a week – ranging from yoga, pilates, group cycling classes and bootcamp-style workouts to Battlebox and Blaze.

Led by instructors, the majority of the outdoor classes will take place under open-sided marquees and "giant umbrellas" to shelter members from the elements.

Personal trainers will also be available for those looking for added motivation after lockdown.

In addition, outdoor tennis will be open for one-to-one coaching, singles and doubles play.

The heated outdoor swimming pools will be open every day – where available.

Glenn Earlam, CEO David Lloyd Clubs said: “Our outdoor clubs in Scotland and Wales have proved to be very popular and our members have told us how much they have missed their clubs in England – so we know that this move will mean a lot to them.

"We’ve shown that we can operate safely, but despite this, fitness and leisure centres have been closed for the best part of nine months in the last year.

"With very little income in the last year, we desperately need more financial support from the government.

"While we appreciate the assistance that we have received while we have been closed, the government’s budget earlier this month offered our industry little comfort for the future.

"Our sector will play an important part in the nation’s recovery from the pandemic. These last 12 months have taught us all to prioritise our health, and gyms have an essential role to play in getting the nation back on its feet."

In 2020, following the first lockdown, David Lloyd launched a programme of new outdoor classes at its sites, which included the use of individual pre-bookable workout zones (read more by clicking here).

RELATED STORIES
  Glenn Earlam pushes back on reports of 'material uncertainty' at David Lloyd


David Lloyd Leisure has become the latest operator to have its auditors flag up the detrimental effect of the pandemic on the business.
  David Lloyd Clubs launches 'Team PB' programme to tackle negative effects of lockdowns


David Lloyd Clubs will develop a new programme in January 2021, designed to help people overcome the negative effects – both physical and mental – of the coronavirus lockdowns.
  David Lloyd Leisure launches outdoor classes and reveals enhanced Battlebox concept


David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
David Lloyd reopens outdoors as Earlam calls for more government support
POSTED 19 Mar 2021 . BY Tom Walker
David Lloyd will utilise its outdoor spaces – such as the ones at its Birmingham club (pictured) – to offer members a range of activities Credit: David Lloyd Clubs
Operator opens outdoor areas for
David Lloyd will reopen 79 of its clubs in England for outdoor fitness on Monday 29 March – two weeks before indoor fitness facilities are allowed to get back to business.

The announcement follows the reopening of outdoor facilities in Scotland and Wales earlier this month.

Utilising its large, open-air spaces, David Lloyd Clubs will offer a programme of group exercise, tennis and swimming for members.

The operator will begin offering up to 85 group exercise classes a week – ranging from yoga, pilates, group cycling classes and bootcamp-style workouts to Battlebox and Blaze.

Led by instructors, the majority of the outdoor classes will take place under open-sided marquees and "giant umbrellas" to shelter members from the elements.

Personal trainers will also be available for those looking for added motivation after lockdown.

In addition, outdoor tennis will be open for one-to-one coaching, singles and doubles play.

The heated outdoor swimming pools will be open every day – where available.

Glenn Earlam, CEO David Lloyd Clubs said: “Our outdoor clubs in Scotland and Wales have proved to be very popular and our members have told us how much they have missed their clubs in England – so we know that this move will mean a lot to them.

"We’ve shown that we can operate safely, but despite this, fitness and leisure centres have been closed for the best part of nine months in the last year.

"With very little income in the last year, we desperately need more financial support from the government.

"While we appreciate the assistance that we have received while we have been closed, the government’s budget earlier this month offered our industry little comfort for the future.

"Our sector will play an important part in the nation’s recovery from the pandemic. These last 12 months have taught us all to prioritise our health, and gyms have an essential role to play in getting the nation back on its feet."

In 2020, following the first lockdown, David Lloyd launched a programme of new outdoor classes at its sites, which included the use of individual pre-bookable workout zones (read more by clicking here).

RELATED STORIES
Glenn Earlam pushes back on reports of 'material uncertainty' at David Lloyd


David Lloyd Leisure has become the latest operator to have its auditors flag up the detrimental effect of the pandemic on the business.
David Lloyd Clubs launches 'Team PB' programme to tackle negative effects of lockdowns


David Lloyd Clubs will develop a new programme in January 2021, designed to help people overcome the negative effects – both physical and mental – of the coronavirus lockdowns.
David Lloyd Leisure launches outdoor classes and reveals enhanced Battlebox concept


David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise.
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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+ More directory  
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21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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