We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
We’re entering an era when people will be obsessed with health / Microgen / Shutterstock
The fit tech market continues to hurtle along, with major players building out their portfolios. Google’s acquisition of Fitbit and Peloton’s of Precor being recent, high profile examples.
Although each buy-out, merger or launch varies in scope and sequencing, the intended destination appears to be similar, regardless of the starting point.
Fundamentally, we’re seeing investors converging in a battle for the wellness consumer and control of the health agenda. Apple, Google, Peloton, Samsung and others are locked in a race to build out businesses which dominate all parts of the consumer health, fitness and wellness marketplace.
In a recent issue of Fit Tech magazine, for example, we talked to Samsung’s Sharon Hegarty about how the brand is creating a fully joined-up lifestyle portfolio. “We envisage a world in which somebody’s smart home and personal tech can support and react to their fitness regime,” said Hegarty. “Be it through suggesting a shopping list for meal planning, setting the lighting for a yoga session or optimising sleep quality.”
Samsung is not alone in this kind of wide-ranging ambition, as brands work to create frictionless wellness offerings which deliver for consumers in all areas of life – potentially extending to government and private health contracts eventually.
Although digital is the starting point for many fit tech investors, we all live location-based lives, so there will inevitably come a time when brick and mortar investments of some kind become part of these portfolios.
We ultimately expect to see big fit tech acquiring everything from gym aggregators, medical insurance companies and corporate wellness providers, to gym chains, high-street retail and home wellness tech providers.
The way things are shaping up, it’s likely many of these big fit tech businesses will end up a similar shape, once the key elements of their growth plans are in place.
Awareness of this trend will shape the way smaller and medium-sized companies invest, as they innovate and position for acquisition to complement the needs of investors who are pushing forward with consolidation.
This eco-system looks set to create fertile ground for development and growth at every level of the fit tech sector, in a world that will be obsessed with health for generations.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
+ More featured suppliers
COMPANY PROFILES
ESPA
Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
Aquaform
With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
We’re entering an era when people will be obsessed with health / Microgen / Shutterstock
The fit tech market continues to hurtle along, with major players building out their portfolios. Google’s acquisition of Fitbit and Peloton’s of Precor being recent, high profile examples.
Although each buy-out, merger or launch varies in scope and sequencing, the intended destination appears to be similar, regardless of the starting point.
Fundamentally, we’re seeing investors converging in a battle for the wellness consumer and control of the health agenda. Apple, Google, Peloton, Samsung and others are locked in a race to build out businesses which dominate all parts of the consumer health, fitness and wellness marketplace.
In a recent issue of Fit Tech magazine, for example, we talked to Samsung’s Sharon Hegarty about how the brand is creating a fully joined-up lifestyle portfolio. “We envisage a world in which somebody’s smart home and personal tech can support and react to their fitness regime,” said Hegarty. “Be it through suggesting a shopping list for meal planning, setting the lighting for a yoga session or optimising sleep quality.”
Samsung is not alone in this kind of wide-ranging ambition, as brands work to create frictionless wellness offerings which deliver for consumers in all areas of life – potentially extending to government and private health contracts eventually.
Although digital is the starting point for many fit tech investors, we all live location-based lives, so there will inevitably come a time when brick and mortar investments of some kind become part of these portfolios.
We ultimately expect to see big fit tech acquiring everything from gym aggregators, medical insurance companies and corporate wellness providers, to gym chains, high-street retail and home wellness tech providers.
The way things are shaping up, it’s likely many of these big fit tech businesses will end up a similar shape, once the key elements of their growth plans are in place.
Awareness of this trend will shape the way smaller and medium-sized companies invest, as they innovate and position for acquisition to complement the needs of investors who are pushing forward with consolidation.
This eco-system looks set to create fertile ground for development and growth at every level of the fit tech sector, in a world that will be obsessed with health for generations.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
+ More featured suppliers
COMPANY PROFILES
ESPA Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
