Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Gentler Streak wins Apple Watch App of the Year
POSTED 07 Dec 2022 . BY Frances Marcellin
The Gentler Stories team: Andrej Mihelič, Katarina Lotrič, Jasna Krmelj and Luka Orešnik Credit: Gentler Stories

Credit: Gentler Stories
Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits
– Katarina Lotrič, CEO and founder of Gentler Stories
Gentler Streak has won Apple Watch App of the Year
The app was created by startup Gentler Stories and offers a supportive, intuitive approach to training
Differentiates itself from mainstream competitors that chase the ‘higher, stronger, faster’ ethos
Four founders are: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, senior developer; and UI UX designer Andrej Mihelič
Compassionate activity tracker Gentler Streak has been crowned Apple Watch App of the Year.

The app, from startup Gentler Stories, which was founded in 2021, was created by the four co-founders: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, a senior developer; and UI UX designer Andrej Mihelič.

Gentler Streak was designed to track users’ activity, offer exercise suggestions and support rest days to offer a more intuitive approach to training. This is in contrast to mainstream athlete-tracking apps, such as Strava, which encourage users to push themselves physically, compounded by the pressure of a mass online community.

“Studies show that the social dimension of fitness apps can improve, but also damage our wellbeing, leading to a maladaptive perception of exercise and burnout in the long run,” said Lotrič. “When those apps serve social recognition, the individual is more prone to develop a compulsive relationship with sports and suffer higher stress levels.”

The motivation to develop a less intensive activity tracker came after two members of the team experienced burnout through overtraining and injury.

"With the endless chase of the ‘higher, stronger, faster’, while experiencing negative effects on a physical and mental level, we decided to build that solution," said Lotrič. “Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits. There is no pressure to complete endless day-to-day activity goals, which often ignore the fact that we are human and everything that comes with it.”

Apple Watch features include real-time heart rate zones, activity stats (duration, distance, pace, and so on), tracking over 100 different activities (some non-conventional like paddle boarding, CrossFit, roller skating and dog walking); and tracking distance for sports, such as football, basketball, rowing and cross-country skiing).

The iOS app nourishes a user's healthy, balanced lifestyle with all activities tracked in one place, progress charts, workout summaries, support for rest days, activity suggestions, actionable insights through one-minute expert reads and a status for when you’re sick, injured or taking rest days.

The team are planning new releases for the app in 2023 that include richer workout summaries to make the app feel like a workout journal and the launch of Brazil-Portuguese, German, French and Italian versions – currently it supports English and Spanish.
Gentler Streak offers a more intuitive approach to training Credit: Gentler Streak
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
+ More news   

FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
Omnisens

Rooted in nature and guided by a holistic philosophy, Omnisens' treatments and products are crafted [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Gentler Streak wins Apple Watch App of the Year
POSTED 07 Dec 2022 . BY Frances Marcellin
The Gentler Stories team: Andrej Mihelič, Katarina Lotrič, Jasna Krmelj and Luka Orešnik Credit: Gentler Stories
Credit: Gentler Stories
Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits
– Katarina Lotrič, CEO and founder of Gentler Stories
Gentler Streak has won Apple Watch App of the Year
The app was created by startup Gentler Stories and offers a supportive, intuitive approach to training
Differentiates itself from mainstream competitors that chase the ‘higher, stronger, faster’ ethos
Four founders are: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, senior developer; and UI UX designer Andrej Mihelič
Compassionate activity tracker Gentler Streak has been crowned Apple Watch App of the Year.

The app, from startup Gentler Stories, which was founded in 2021, was created by the four co-founders: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, a senior developer; and UI UX designer Andrej Mihelič.

Gentler Streak was designed to track users’ activity, offer exercise suggestions and support rest days to offer a more intuitive approach to training. This is in contrast to mainstream athlete-tracking apps, such as Strava, which encourage users to push themselves physically, compounded by the pressure of a mass online community.

“Studies show that the social dimension of fitness apps can improve, but also damage our wellbeing, leading to a maladaptive perception of exercise and burnout in the long run,” said Lotrič. “When those apps serve social recognition, the individual is more prone to develop a compulsive relationship with sports and suffer higher stress levels.”

The motivation to develop a less intensive activity tracker came after two members of the team experienced burnout through overtraining and injury.

"With the endless chase of the ‘higher, stronger, faster’, while experiencing negative effects on a physical and mental level, we decided to build that solution," said Lotrič. “Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits. There is no pressure to complete endless day-to-day activity goals, which often ignore the fact that we are human and everything that comes with it.”

Apple Watch features include real-time heart rate zones, activity stats (duration, distance, pace, and so on), tracking over 100 different activities (some non-conventional like paddle boarding, CrossFit, roller skating and dog walking); and tracking distance for sports, such as football, basketball, rowing and cross-country skiing).

The iOS app nourishes a user's healthy, balanced lifestyle with all activities tracked in one place, progress charts, workout summaries, support for rest days, activity suggestions, actionable insights through one-minute expert reads and a status for when you’re sick, injured or taking rest days.

The team are planning new releases for the app in 2023 that include richer workout summaries to make the app feel like a workout journal and the launch of Brazil-Portuguese, German, French and Italian versions – currently it supports English and Spanish.
Gentler Streak offers a more intuitive approach to training Credit: Gentler Streak
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS