Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.
“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.
“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.
“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.
It’s very beneficial for us and has allowed us to increase our footfall and revenue.
“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”
Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”
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Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.
“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.
“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.
“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.
It’s very beneficial for us and has allowed us to increase our footfall and revenue.
“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”
Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
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the softness of towels and the freshness of linens. [more...]
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