Easy onboarding from EGYM drives member engagement / EGYM
Just six months after integrating EGYM’s smart training solutions, Vivacity Premier Fitness in Peterborough has achieved record retention and membership duration alongside a significant reduction in attrition.
“EGYM’s ecosystem of training solutions has made an unprecedented impact on the club’s financial performance, accelerating our pandemic recovery and safeguarding the sustainability of our offer in a highly competitive market,” explains Ian Rowe, head of customers and sales at Vivacity, Peterborough.
“Member engagement has gone through the roof, thanks to EGYM’s easy onboarding, personalised workouts, and intuitive progress-tracking that supports and motivates every member on each step of their individual health and wellbeing journey.”
As part of its pandemic recovery strategy, Vivacity Premier Fitness has established itself as the ‘go-to’ venue for the community’s health and wellbeing needs, with a targeted emphasis on attracting and retaining the over-50s, an age group that’s traditionally been difficult to engage.
Rowe continues: “Peterborough is blessed with many gym facilities, from budget to high-end. EGYM has empowered us to create a unique and unrivalled proposition, aligned to our new health and wellbeing strategy. Vivacity is the city’s only facility to offer EGYM’s market-leading open platform.”
“Currently, we’ve integrated EGYM’s Fitness Hub, and Smart Strength and Smart Flex series, all of which link to our Pulse Fitness equipment, creating a completely connected gym floor and offering a training experience which motivates and supports members from day one.”
Tanya Hall, UK tender and partners manager at EGYM, says: “Since EGYM launched at Vivacity in December 2023, the team has onboarded more than 1,200 members, half of whom are over 50, with an incredible 85 per cent retention rate.
“In the 50+ category, data shows a strength improvement of 18.2 per cent and an average reduction in BioAge of 8.7 years, pointing to multiple health benefits and protection against conditions such as osteoporosis, diabetes and poor immunity. These users are also regular visitors, clocking up an average of 4.9 visits per month, fostering long-term active, healthy lifestyles.”
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
Easy onboarding from EGYM drives member engagement / EGYM
Just six months after integrating EGYM’s smart training solutions, Vivacity Premier Fitness in Peterborough has achieved record retention and membership duration alongside a significant reduction in attrition.
“EGYM’s ecosystem of training solutions has made an unprecedented impact on the club’s financial performance, accelerating our pandemic recovery and safeguarding the sustainability of our offer in a highly competitive market,” explains Ian Rowe, head of customers and sales at Vivacity, Peterborough.
“Member engagement has gone through the roof, thanks to EGYM’s easy onboarding, personalised workouts, and intuitive progress-tracking that supports and motivates every member on each step of their individual health and wellbeing journey.”
As part of its pandemic recovery strategy, Vivacity Premier Fitness has established itself as the ‘go-to’ venue for the community’s health and wellbeing needs, with a targeted emphasis on attracting and retaining the over-50s, an age group that’s traditionally been difficult to engage.
Rowe continues: “Peterborough is blessed with many gym facilities, from budget to high-end. EGYM has empowered us to create a unique and unrivalled proposition, aligned to our new health and wellbeing strategy. Vivacity is the city’s only facility to offer EGYM’s market-leading open platform.”
“Currently, we’ve integrated EGYM’s Fitness Hub, and Smart Strength and Smart Flex series, all of which link to our Pulse Fitness equipment, creating a completely connected gym floor and offering a training experience which motivates and supports members from day one.”
Tanya Hall, UK tender and partners manager at EGYM, says: “Since EGYM launched at Vivacity in December 2023, the team has onboarded more than 1,200 members, half of whom are over 50, with an incredible 85 per cent retention rate.
“In the 50+ category, data shows a strength improvement of 18.2 per cent and an average reduction in BioAge of 8.7 years, pointing to multiple health benefits and protection against conditions such as osteoporosis, diabetes and poor immunity. These users are also regular visitors, clocking up an average of 4.9 visits per month, fostering long-term active, healthy lifestyles.”
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
