Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Product focus
Skincare prescription

Providing a skin analysis and prescription service can significantly boost a spa’s retail sales. We investigate some of the key offerings

By Kate Corney | Published in Spa Business 2013 issue 2


Most skincare companies perform a client skin analysis but how they do it ranges greatly. Some focus on fostering a great therapist/client relationship, some have a handwritten consultation, while others offer a high-tech analysis machine or service that reveals truths that even the most experienced therapist might miss.

The common aim is to offer a prescribed treatment targeting the client’s specific skin needs and to sell the goods to carry on the work at home. In this product focus, we’ll look at highly customised skincare lines; companies which prescribe skincare from existing ranges following an analysis; and the manufacturers of skin analysis machines.

PRESCRIBED SKINCARE

Dove Spa

Spa facility and skincare brand, Dove Spa uses the Multi Dermascope machine, by Germany’s Courage + Khazaka Electronic, to diagnose the health of its guests’ skin as a free service. Every facial client is offered a skin diagnostic before treatment, while other customers can try it on a complimentary basis. Sue Shephard, managing director for Dove Spa in the UK and Canada, says: “Use of our skin diagnostics is key to driving retail sales and our sites which do the most skin diagnostics have the highest retail percentage.” She adds that the accuracy of the technology is a USP for Dove Spa and “reinforces the credentials of therapists as skincare experts.”

This system measures elasticity, sebum levels, pigmentation and hydration, as well as taking into account lifestyle factors, before suggesting treatments and products. The machines are customised, with software which uses the same language as Dove therapists to describe skin problems. It also references Dove products.
Dove chose this system as it believes that a visual check is insufficient to understand all guests’ skincare issues.

Spa-kit.net keywords: Dove Spa

 



Dove believes technology adds to the accuracy of a therapist check
SKINCARE ANALYSIS MACHINE

Callegari Soft Plus

Italian-based Callegari, part of the Catellani Group, manufactures skincare analysis machines to give operators a competitive edge and help them generate more revenue, repeat orders and client loyalty. Valeria Zanelli, sales manager for Europe, says: “After three months of using the Soft Plus in its branches, one of our clients experienced an increase of 600 per cent in the sale of skincare products.”

The company supplies over 7,000 spas and clinics across Europe. Most offer the Soft Plus as part of a pre-treatment assessment, but it can also be used to show results from treatments – which are invisible to the eye – to encourage clients to complete treatment courses.

The Soft Plus offers full skin, body and hair health assessment and its appearance and software can be customised.

The machine has a micro-camera and six probes which use light reading technology, infrared sensors and capacity measurements to read the skin’s level of hydration, pH, sebum, elasticity, melanin and temperature. It can take single readings on one element, such as elasticity, but can also produce a detailed analysis using all of the probes and micro-camera. There’s a choice of up to 10 pre-set programmes, including two anti-ageing screenings, sensitive skin assessment, cellulite screening, pigmentation screening and 3D assessment of wrinkles. The results are shown on touch screen display and can be saved and printed for the client to view.

Soft Plus offers four cheaper Mini machines which measure just one element of the skin such as hydration, melanin or sebum levels.

Spa-kit.net keyword: Catellani

 



Soft Plus analyses the skin and body
PRESCRIBED SKINCARE

Dermalogica

Dermalogica created its Face Mapping diagram (see picture) in 2002 to analyse the skin by dividing the face and neck areas into 14 different zones. It’s since found that there is a 60 per cent conversion rate from receiving a Face Mapping analysis to purchasing products. Clients have a Face Mapping analysis – a therapist-led consultation – before a skin treatment to ensure they receive the right facial for their skin type and condition. During the free analysis, the therapist examines the skin through touch and sight with a magnified light headset, while asking the client about their skin habits, routine and health. It concludes with a completed face map chart, homecare advice and a prescription of suitable Dermalogica products.

Face Mapping is used to build trust and a rapport between the therapist and client and give the professional a chance to speak freely to the customer about their skin without any pressure to buy. The goal is that the relationship becomes a long-standing one where the client revisits for treatments and product purchases and refers the skin therapist to friends and family. Annet King, director of global education for Dermalogica says: “If the client isn’t educated about her own skin, the relationship between the professional skin therapist and the client cannot be created.”

Spa-kit.net keyword: Dermalogica

 



Sixty per cent of Face Mapping clients go on to buy retail products
 


Face Mapping
 
CUSTOMISED SKINCARE

My Blend by Clarins

To complement its customisable skincare range, My Blend has developed the My Skin Diag skin analysis procedure. The two-step 20-minute analysis is part of a treatment, which costs £260 (US$391, ¤303) and lasts 95 minutes. It starts with questions on lifestyle then a Callegari Soft Plus machine (see p94) takes photographs of the skin and analyses it with probes. The aim is to add credibility and show scientifically what the needs of the client’s skin are. The diagnosis determines which My Blend facial is suitable and, with therapist input, My Blend products can also be customised accordingly.

My Blend was developed by Dr Olivier Courtin, son of Clarins founder Jacques Courtin. The range features eight anti-ageing Essential Formula day and night creams; seven Boosters, active ingredient concentrates; and seven cleansers and eye creams. In total, there are over 350 possible combinations.

Customers can’t buy My Blend products without having a diagnosis beforehand, either through a questionnaire on My-Blend.com or a My Skin Diag diagnosis. The analysis and Spa My Blend by Clarins treatments are currently available at Royal Monceau-Raffles, Paris; Ritz-Carlton, Toronto and Majestic Barrière, Cannes.

Spa-kit.net keywords: My Blend

 



The two-step analysis takes 20 minutes
PRESCRIBED SKINCARE

Simone Mahler


Simone Mahler, the French skincare and spa facility brand, uses the Actiview 3 diagnostic device – manufactured by Advance Beauty – as a free skin analysis tool. New clients receive a diagnosis and are recommended to have between two and four skin tests each year. Since its introduction in 2011, Simone Mahler salons have seen a 30 per cent increase in product sales revenue.

During the 15-minute Actiview 3 test, a photo is taken of the client to determine the actual age of the skin and areas of concern such as forehead and eyebrow area lines, crow’s feet, sagging facial contours and pigmentation. The system then uses an enlarged picture of specific problem areas to study them more closely and recommend suitable products and treatments from the range. The machine has been adapted to recommend a Simone Mahler skincare prescription and is designed to be simple to operate and understand for the benefit of the aesthetician and client.

Spa-kit.net keywords: SimonE Mahler

 



Retail is up 30 per cent since the launch
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
Gharieni Group

Our products are made in Germany and designed with the utmost attention to quality and detail. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Product focus
Skincare prescription

Providing a skin analysis and prescription service can significantly boost a spa’s retail sales. We investigate some of the key offerings

By Kate Corney | Published in Spa Business 2013 issue 2


Most skincare companies perform a client skin analysis but how they do it ranges greatly. Some focus on fostering a great therapist/client relationship, some have a handwritten consultation, while others offer a high-tech analysis machine or service that reveals truths that even the most experienced therapist might miss.

The common aim is to offer a prescribed treatment targeting the client’s specific skin needs and to sell the goods to carry on the work at home. In this product focus, we’ll look at highly customised skincare lines; companies which prescribe skincare from existing ranges following an analysis; and the manufacturers of skin analysis machines.

PRESCRIBED SKINCARE

Dove Spa

Spa facility and skincare brand, Dove Spa uses the Multi Dermascope machine, by Germany’s Courage + Khazaka Electronic, to diagnose the health of its guests’ skin as a free service. Every facial client is offered a skin diagnostic before treatment, while other customers can try it on a complimentary basis. Sue Shephard, managing director for Dove Spa in the UK and Canada, says: “Use of our skin diagnostics is key to driving retail sales and our sites which do the most skin diagnostics have the highest retail percentage.” She adds that the accuracy of the technology is a USP for Dove Spa and “reinforces the credentials of therapists as skincare experts.”

This system measures elasticity, sebum levels, pigmentation and hydration, as well as taking into account lifestyle factors, before suggesting treatments and products. The machines are customised, with software which uses the same language as Dove therapists to describe skin problems. It also references Dove products.
Dove chose this system as it believes that a visual check is insufficient to understand all guests’ skincare issues.

Spa-kit.net keywords: Dove Spa

 



Dove believes technology adds to the accuracy of a therapist check
SKINCARE ANALYSIS MACHINE

Callegari Soft Plus

Italian-based Callegari, part of the Catellani Group, manufactures skincare analysis machines to give operators a competitive edge and help them generate more revenue, repeat orders and client loyalty. Valeria Zanelli, sales manager for Europe, says: “After three months of using the Soft Plus in its branches, one of our clients experienced an increase of 600 per cent in the sale of skincare products.”

The company supplies over 7,000 spas and clinics across Europe. Most offer the Soft Plus as part of a pre-treatment assessment, but it can also be used to show results from treatments – which are invisible to the eye – to encourage clients to complete treatment courses.

The Soft Plus offers full skin, body and hair health assessment and its appearance and software can be customised.

The machine has a micro-camera and six probes which use light reading technology, infrared sensors and capacity measurements to read the skin’s level of hydration, pH, sebum, elasticity, melanin and temperature. It can take single readings on one element, such as elasticity, but can also produce a detailed analysis using all of the probes and micro-camera. There’s a choice of up to 10 pre-set programmes, including two anti-ageing screenings, sensitive skin assessment, cellulite screening, pigmentation screening and 3D assessment of wrinkles. The results are shown on touch screen display and can be saved and printed for the client to view.

Soft Plus offers four cheaper Mini machines which measure just one element of the skin such as hydration, melanin or sebum levels.

Spa-kit.net keyword: Catellani

 



Soft Plus analyses the skin and body
PRESCRIBED SKINCARE

Dermalogica

Dermalogica created its Face Mapping diagram (see picture) in 2002 to analyse the skin by dividing the face and neck areas into 14 different zones. It’s since found that there is a 60 per cent conversion rate from receiving a Face Mapping analysis to purchasing products. Clients have a Face Mapping analysis – a therapist-led consultation – before a skin treatment to ensure they receive the right facial for their skin type and condition. During the free analysis, the therapist examines the skin through touch and sight with a magnified light headset, while asking the client about their skin habits, routine and health. It concludes with a completed face map chart, homecare advice and a prescription of suitable Dermalogica products.

Face Mapping is used to build trust and a rapport between the therapist and client and give the professional a chance to speak freely to the customer about their skin without any pressure to buy. The goal is that the relationship becomes a long-standing one where the client revisits for treatments and product purchases and refers the skin therapist to friends and family. Annet King, director of global education for Dermalogica says: “If the client isn’t educated about her own skin, the relationship between the professional skin therapist and the client cannot be created.”

Spa-kit.net keyword: Dermalogica

 



Sixty per cent of Face Mapping clients go on to buy retail products
 


Face Mapping
 
CUSTOMISED SKINCARE

My Blend by Clarins

To complement its customisable skincare range, My Blend has developed the My Skin Diag skin analysis procedure. The two-step 20-minute analysis is part of a treatment, which costs £260 (US$391, ¤303) and lasts 95 minutes. It starts with questions on lifestyle then a Callegari Soft Plus machine (see p94) takes photographs of the skin and analyses it with probes. The aim is to add credibility and show scientifically what the needs of the client’s skin are. The diagnosis determines which My Blend facial is suitable and, with therapist input, My Blend products can also be customised accordingly.

My Blend was developed by Dr Olivier Courtin, son of Clarins founder Jacques Courtin. The range features eight anti-ageing Essential Formula day and night creams; seven Boosters, active ingredient concentrates; and seven cleansers and eye creams. In total, there are over 350 possible combinations.

Customers can’t buy My Blend products without having a diagnosis beforehand, either through a questionnaire on My-Blend.com or a My Skin Diag diagnosis. The analysis and Spa My Blend by Clarins treatments are currently available at Royal Monceau-Raffles, Paris; Ritz-Carlton, Toronto and Majestic Barrière, Cannes.

Spa-kit.net keywords: My Blend

 



The two-step analysis takes 20 minutes
PRESCRIBED SKINCARE

Simone Mahler


Simone Mahler, the French skincare and spa facility brand, uses the Actiview 3 diagnostic device – manufactured by Advance Beauty – as a free skin analysis tool. New clients receive a diagnosis and are recommended to have between two and four skin tests each year. Since its introduction in 2011, Simone Mahler salons have seen a 30 per cent increase in product sales revenue.

During the 15-minute Actiview 3 test, a photo is taken of the client to determine the actual age of the skin and areas of concern such as forehead and eyebrow area lines, crow’s feet, sagging facial contours and pigmentation. The system then uses an enlarged picture of specific problem areas to study them more closely and recommend suitable products and treatments from the range. The machine has been adapted to recommend a Simone Mahler skincare prescription and is designed to be simple to operate and understand for the benefit of the aesthetician and client.

Spa-kit.net keywords: SimonE Mahler

 



Retail is up 30 per cent since the launch
LATEST NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS