GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Industry Insights
10 wellness predictions for 2020 – and beyond

Marc Cohen, who leads the Wellness Discipline, School of Health and Biomedical Sciences, at RMIT University in Melbourne, Australia, outlines his predictions for the future of wellness – and the implications for spas

By Professor Marc Cohen | Published in Spa Business Handbook 2017 issue 1


It is always treacherous to make predictions and, in a world where change is occurring at such a rapid pace, the only certainties are that the future will be radically different and that any current forecasts are likely to flawed.

Dramatic shifts in human demographics, climate and computer intelligence, together with new technological innovations, renewable energy systems and unprecedented human connectivity, will combine to create a future that’s far beyond the realms of our current thinking.

However, though predictions are difficult to make, the following list is based on current trends that are likely to continue into the near future and impact the spa and wellness industry by presenting opportunities and challenges that spa owners and operators may benefit from considering.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
1. AI CONSULTANTS & VIRTUAL WELLNESS

Artificial intelligence will evolve to create personal AI wellness consultants that design programmes informed by vast data sources, including genetic, microbiome, biosensor, psychometric, geographical exposure and social-connection data. Virtual reality will also move into the wellness world with virtual experiences and getaways to exotic locations, both real and imaginary. Together, virtual reality and AI will power immersive games using real-time biometrics that take us places we have not yet imagined.

This will provide spas with the opportunity to create unique experiences and treatments based on guests’ personalised data. It will challenge spas to adapt their wellness offerings to VR environments and it will also challenge spas to provide exhilarating and nurturing real-world experiences that can compete with VR experiences available elsewhere.

2. THE POCKET LAB

The power of smartphones will be leveraged to revolutionise personal medical testing. Sophisticated technologies – currently only available in specialised labs with multi-million-dollar equipment – will become available to everyone, at minimal cost. Expect to see new low-cost nano-biosensors and devices that collect and analyse our blood, urine, sweat and tears, and measure the quality of our food, water, environment and overall health.

This will provide the opportunity for spas to compete with conventional medical services and offer evidence-based services that positively impact guests’ health metrics. Personal wellness metrics will also challenge spas to monitor their guests’ wellbeing and response to treatments, as well as to interface with existing and future medical data and record-keeping systems.

3. DEEP NATURE

The healing power of nature cannot be overestimated, but nature will become an increasingly valuable resource. As much of the planet is now a tourist destination and true wilderness no longer really exists, people will seek out immersion in ‘deep nature’ that is far away from technological and industrial influences. People will become more attuned to the variability, beauty and fragility of local flora and fauna and the changes humans are imposing on these environments.

This will put pressure on natural environments, and on the operators who struggle to preserve nature in its pristine state while coping with the impact of more and more people. Designers and architects will be challenged to create and reproduce seemingly natural experiences in urban environments in order to satisfy our inherent biophilia.

 


shutterstock_By EpicStock

The appeal of ‘deep nature’ – far away from everyday influences – is increasing
4. MAKING PEACE WITH THE NATURE WITHIN

The war on microbes that has been raged with antibiotics, chlorine, pesticides, disinfectants and preservatives is coming to an end. We now recognise that 99 per cent of the genetic material in our bodies belongs to the bacteria in our gut – and is vital for health. Expect to see greater emphasis on microbial ecosystems and the benefits of pre- and probiotics, fermented foods, vaginal births, contact with healthy soils, and the use of stool transplants for a range of medical conditions. This increased understanding will provide opportunities to create microbial-based products. A growing understanding of the ‘bathing biome’ will lead to microbial-based water treatments and spas will need to provide hygienic environments while minimising the use of disinfectants.
5. THE SOUND OF WELLNESS

Sound is all around us and inside us, yet the dominant ambient sound in most urban environments is the hum of industrial noise. Expect to see a greater emphasis on natural soundscapes, with music replacing televised news in waiting rooms and wellness offerings that include true silence. Also expect a greater use of music as medicine, sound therapy devices and an emphasis on the personal benefits of singing, playing music and the sounds of nature. There will be opportunities for musicians to create healing music that engages us in new ways. It will also challenge architects to minimise or counteract ambient noise in the urban environment and (re)produce true silence, which can be used as a blank canvas for conscious soundscapes.
6. DANCE, CHANT & GET HIGH

As people move into a virtual, technology-driven world, they will increasingly seek down-to-earth experiences inspired by indigenous wisdom and cultures. Expect to see a rise in shamanic practices that use traditional foods and plant-based medicines, such as medicinal marijuana and ayahuasca (an Amazonian ceremony brew used as a traditional spiritual medicine), along with a resurgence of ancient rituals such as sweat lodges, chanting, drumming and ecstatic dance.

The inclusion of such practices presents an opportunity for spas to create safe spaces for guests to experience extreme emotional catharsis and deep personal transformation. Spas will have to provide therapists who are skilled in dealing with intense situations and coping with potential adverse reactions. Challenges around legal and licensing issues, and issues of cultural appropriation and authenticity, could also arise.

 



Shamanic-style practices could become popular
7. HOW WET IS YOUR WATER?

The value of pure flowing water will increase and become recognised as a wellness resource. People are now realising their drinking water is often contaminated with heavy metals, pesticides, pharmaceutical drugs and other industrial contaminants. Expect to see smartphone compatible water-test kits; new water harvesting, filtering and purification technologies; and more attention to water quality in food outlets, bathing facilities and wellness locations.

An emphasis on water as a wellness resource provides opportunities for spas to promote the unique qualities of their water and deliver on the promise of ‘health through water’. It also challenges spas to seize a leadership position in regard to water quality and reduce the use of pollutants by measuring, monitoring and managing the quality of the water used in their facilities and communities.

 



Spas should take the lead on water quality
8. UP IN THE AIR

Air quality is becoming an increasingly important issue, both locally and globally. Air quality is vital for optimal health and brain function and – as more people realise that traffic pollution kills more people than traffic accidents – we’ll see more people vacating cities to escape the toxic air. Also expect to see new air-filter technologies, indoor air quality meters and metrics, and fitness centres and other wellness locations that highlight air quality in their offerings.

Awareness of air quality provides an opportunity for remote locations that offer fresh air to capitalise on this precious resource, and will challenge urban spas to provide fresh air havens using the latest air-purification technologies. It will also prompt spas to consider going beyond aromas and signature smells, and move to design treatments around specific air-quality measures.

9. WELLNESS POLITICS

Wellness will become increasingly political, with governments taking up the challenge to effectively measure and administer wellbeing and align policies with human health, rather than economic health. This is likely to play out in levies on sugar, alcohol, tobacco and fast foods, and policies around health and wellness insurance, workplace wellness incentives, vaccines, food labelling and environmental pollutants.

The politics of wellness provides an opportunity for spa services to become incorporated into workplace wellness programmes, government health insurance schemes and community-based health programmes. Spas can also try to enhance the quality of political decisions by championing the inclusion of wellness activities and experiences in the political process – and engaging politicians in nurturing their own wellbeing.

 


shutterstock_By Antonio Guillem

Government involvement in wellness will increase, with levies on sugar, alcohol and fast food likely, along with policies on food labelling
10. THE CROWD IN THE CLOUD

Wellness is about ‘we’ not ‘I’. With most people owning a connected mobile device, we can expect to see a surge in social media use and peer-to-peer initiatives that harness geographical information systems, sensor technologies and cloud-computing platforms. This leads to crowd-sourced and crowd-funded wellness maps that transcend political boundaries, highlight resource gradients and hold corporations and governments to account.

A greater reliance on crowd-based information will extend platforms like TripAdvisor and create opportunities for spas to expand their client base and engage in more meaningful dialogues through crowd-sourced treatments and viral wellness campaigns. This will challenge spas to interface between communities, corporations and governments, and promote trends that foster a global wellness culture.


About the author:

 

Professor Marc Cohen
 

Professor Marc Cohen leads the Wellness Discipline in the School of Health and Biomedical Sciences at RMIT University in Australia. He has recently completed research on the effects of acupuncture on acute pain (see SB17/3), as well as an extensive survey on the effects of thermal bathing (see SB17/2). He is currently conducting global surveys on sauna use and the Wim Hof Method. He also heads up the Global Wellness Institute’s Global Retreat Study and will focus his research next year on the physical and mental effects of destination spa retreats.

Email: [email protected]


FEATURED SUPPLIERS

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]

14th annual Forum HOTel&SPA to be hosted in June 2022 to inform and inspire the industry
Industry figure Vladi Kovanic has drawn on her diverse experience in the world of spa to create industry event Forum HOTel&SPA – an annual high-quality conference featuring international meetings for the spa and hospitality industry. [more...]
+ More featured suppliers  
COMPANY PROFILES
Matrix

Matrix Fitness, one of the world’s leading commercial fitness brands, is a division of Johnson Heal [more...]
MCCM Medical Spa

Mesosystem created the brand MCCM in 2006, following the desire of a concept to achieve the best r [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

BluGalaxy a Division of Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
Industry Insights
10 wellness predictions for 2020 – and beyond

Marc Cohen, who leads the Wellness Discipline, School of Health and Biomedical Sciences, at RMIT University in Melbourne, Australia, outlines his predictions for the future of wellness – and the implications for spas

By Professor Marc Cohen | Published in Spa Business Handbook 2017 issue 1


It is always treacherous to make predictions and, in a world where change is occurring at such a rapid pace, the only certainties are that the future will be radically different and that any current forecasts are likely to flawed.

Dramatic shifts in human demographics, climate and computer intelligence, together with new technological innovations, renewable energy systems and unprecedented human connectivity, will combine to create a future that’s far beyond the realms of our current thinking.

However, though predictions are difficult to make, the following list is based on current trends that are likely to continue into the near future and impact the spa and wellness industry by presenting opportunities and challenges that spa owners and operators may benefit from considering.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
1. AI CONSULTANTS & VIRTUAL WELLNESS

Artificial intelligence will evolve to create personal AI wellness consultants that design programmes informed by vast data sources, including genetic, microbiome, biosensor, psychometric, geographical exposure and social-connection data. Virtual reality will also move into the wellness world with virtual experiences and getaways to exotic locations, both real and imaginary. Together, virtual reality and AI will power immersive games using real-time biometrics that take us places we have not yet imagined.

This will provide spas with the opportunity to create unique experiences and treatments based on guests’ personalised data. It will challenge spas to adapt their wellness offerings to VR environments and it will also challenge spas to provide exhilarating and nurturing real-world experiences that can compete with VR experiences available elsewhere.

2. THE POCKET LAB

The power of smartphones will be leveraged to revolutionise personal medical testing. Sophisticated technologies – currently only available in specialised labs with multi-million-dollar equipment – will become available to everyone, at minimal cost. Expect to see new low-cost nano-biosensors and devices that collect and analyse our blood, urine, sweat and tears, and measure the quality of our food, water, environment and overall health.

This will provide the opportunity for spas to compete with conventional medical services and offer evidence-based services that positively impact guests’ health metrics. Personal wellness metrics will also challenge spas to monitor their guests’ wellbeing and response to treatments, as well as to interface with existing and future medical data and record-keeping systems.

3. DEEP NATURE

The healing power of nature cannot be overestimated, but nature will become an increasingly valuable resource. As much of the planet is now a tourist destination and true wilderness no longer really exists, people will seek out immersion in ‘deep nature’ that is far away from technological and industrial influences. People will become more attuned to the variability, beauty and fragility of local flora and fauna and the changes humans are imposing on these environments.

This will put pressure on natural environments, and on the operators who struggle to preserve nature in its pristine state while coping with the impact of more and more people. Designers and architects will be challenged to create and reproduce seemingly natural experiences in urban environments in order to satisfy our inherent biophilia.

 


shutterstock_By EpicStock

The appeal of ‘deep nature’ – far away from everyday influences – is increasing
4. MAKING PEACE WITH THE NATURE WITHIN

The war on microbes that has been raged with antibiotics, chlorine, pesticides, disinfectants and preservatives is coming to an end. We now recognise that 99 per cent of the genetic material in our bodies belongs to the bacteria in our gut – and is vital for health. Expect to see greater emphasis on microbial ecosystems and the benefits of pre- and probiotics, fermented foods, vaginal births, contact with healthy soils, and the use of stool transplants for a range of medical conditions. This increased understanding will provide opportunities to create microbial-based products. A growing understanding of the ‘bathing biome’ will lead to microbial-based water treatments and spas will need to provide hygienic environments while minimising the use of disinfectants.
5. THE SOUND OF WELLNESS

Sound is all around us and inside us, yet the dominant ambient sound in most urban environments is the hum of industrial noise. Expect to see a greater emphasis on natural soundscapes, with music replacing televised news in waiting rooms and wellness offerings that include true silence. Also expect a greater use of music as medicine, sound therapy devices and an emphasis on the personal benefits of singing, playing music and the sounds of nature. There will be opportunities for musicians to create healing music that engages us in new ways. It will also challenge architects to minimise or counteract ambient noise in the urban environment and (re)produce true silence, which can be used as a blank canvas for conscious soundscapes.
6. DANCE, CHANT & GET HIGH

As people move into a virtual, technology-driven world, they will increasingly seek down-to-earth experiences inspired by indigenous wisdom and cultures. Expect to see a rise in shamanic practices that use traditional foods and plant-based medicines, such as medicinal marijuana and ayahuasca (an Amazonian ceremony brew used as a traditional spiritual medicine), along with a resurgence of ancient rituals such as sweat lodges, chanting, drumming and ecstatic dance.

The inclusion of such practices presents an opportunity for spas to create safe spaces for guests to experience extreme emotional catharsis and deep personal transformation. Spas will have to provide therapists who are skilled in dealing with intense situations and coping with potential adverse reactions. Challenges around legal and licensing issues, and issues of cultural appropriation and authenticity, could also arise.

 



Shamanic-style practices could become popular
7. HOW WET IS YOUR WATER?

The value of pure flowing water will increase and become recognised as a wellness resource. People are now realising their drinking water is often contaminated with heavy metals, pesticides, pharmaceutical drugs and other industrial contaminants. Expect to see smartphone compatible water-test kits; new water harvesting, filtering and purification technologies; and more attention to water quality in food outlets, bathing facilities and wellness locations.

An emphasis on water as a wellness resource provides opportunities for spas to promote the unique qualities of their water and deliver on the promise of ‘health through water’. It also challenges spas to seize a leadership position in regard to water quality and reduce the use of pollutants by measuring, monitoring and managing the quality of the water used in their facilities and communities.

 



Spas should take the lead on water quality
8. UP IN THE AIR

Air quality is becoming an increasingly important issue, both locally and globally. Air quality is vital for optimal health and brain function and – as more people realise that traffic pollution kills more people than traffic accidents – we’ll see more people vacating cities to escape the toxic air. Also expect to see new air-filter technologies, indoor air quality meters and metrics, and fitness centres and other wellness locations that highlight air quality in their offerings.

Awareness of air quality provides an opportunity for remote locations that offer fresh air to capitalise on this precious resource, and will challenge urban spas to provide fresh air havens using the latest air-purification technologies. It will also prompt spas to consider going beyond aromas and signature smells, and move to design treatments around specific air-quality measures.

9. WELLNESS POLITICS

Wellness will become increasingly political, with governments taking up the challenge to effectively measure and administer wellbeing and align policies with human health, rather than economic health. This is likely to play out in levies on sugar, alcohol, tobacco and fast foods, and policies around health and wellness insurance, workplace wellness incentives, vaccines, food labelling and environmental pollutants.

The politics of wellness provides an opportunity for spa services to become incorporated into workplace wellness programmes, government health insurance schemes and community-based health programmes. Spas can also try to enhance the quality of political decisions by championing the inclusion of wellness activities and experiences in the political process – and engaging politicians in nurturing their own wellbeing.

 


shutterstock_By Antonio Guillem

Government involvement in wellness will increase, with levies on sugar, alcohol and fast food likely, along with policies on food labelling
10. THE CROWD IN THE CLOUD

Wellness is about ‘we’ not ‘I’. With most people owning a connected mobile device, we can expect to see a surge in social media use and peer-to-peer initiatives that harness geographical information systems, sensor technologies and cloud-computing platforms. This leads to crowd-sourced and crowd-funded wellness maps that transcend political boundaries, highlight resource gradients and hold corporations and governments to account.

A greater reliance on crowd-based information will extend platforms like TripAdvisor and create opportunities for spas to expand their client base and engage in more meaningful dialogues through crowd-sourced treatments and viral wellness campaigns. This will challenge spas to interface between communities, corporations and governments, and promote trends that foster a global wellness culture.


About the author:

 

Professor Marc Cohen
 

Professor Marc Cohen leads the Wellness Discipline in the School of Health and Biomedical Sciences at RMIT University in Australia. He has recently completed research on the effects of acupuncture on acute pain (see SB17/3), as well as an extensive survey on the effects of thermal bathing (see SB17/2). He is currently conducting global surveys on sauna use and the Wim Hof Method. He also heads up the Global Wellness Institute’s Global Retreat Study and will focus his research next year on the physical and mental effects of destination spa retreats.

Email: [email protected]


LATEST NEWS
Well tech firm Timeshifter launches circadian app for the shift worker market
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them to form and maintain healthier lifestyles.
Susan Friedland honoured with Leading Woman in Wellness award at 2021 Global Wellness Summit
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award.
Tammy Pahel, Kathryn Moore and Anni Hood to headline World Halotherapy Symposium
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries.
Six Senses to debut in Japan with Japanese Zen-inspired spa and bathing rituals
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024.
Raffles launches opulent five-star resort and Cinq Mondes spa on Dubai coastline
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23- treatment-room spa to reflect the city’s lavish character.
GWI partners with BBC for its new film series demystifying wellness
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
Global wellness economy will be worth US$7trn by 2025
The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
Bamford Wellness Spa scoops Good Spa Guide’s Best New UK Spa award
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony.
Playfulness to inspire Serenbe’s new wellness community launching in 2023
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
Naural ‘cannabis’ levels boosted by exercise
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart disease.
Depression – exercise and mindfulness ahead of medication in new treatment guidelines for mild cases
People suffering from mild depression in England should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants.
€100m investment in wellbeing hubs planned for City of Madrid
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition.
+ More news   
 
FEATURED SUPPLIERS

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]

14th annual Forum HOTel&SPA to be hosted in June 2022 to inform and inspire the industry
Industry figure Vladi Kovanic has drawn on her diverse experience in the world of spa to create industry event Forum HOTel&SPA – an annual high-quality conference featuring international meetings for the spa and hospitality industry. [more...]
+ More featured suppliers  
COMPANY PROFILES
Matrix

Matrix Fitness, one of the world’s leading commercial fitness brands, is a division of Johnson Heal [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

BluGalaxy a Division of Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS