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Finishing touch - Only the lonely

Largest global survey on loneliness finds young people are more likely to be impacted than older adults

By Lauren Heath-Jones | Published in Spa Business 2019 issue 1


Loneliness is believed to be as unhealthy as obesity and smoking, and last May leading operators told Spa Business how the industry can help (see SB18/2 p58). By adopting a thoughtful, more inclusive approach spas, with their touch-based treatments, mindfulness therapies and group sessions, are perfectly positioned to reach out to those feeling isolated.

While operators would be forgiven for assuming that older adults are the biggest audience, a new survey reveals that young people between the ages of 16 and 24 experience loneliness more keenly.

Around 55,000 participants from 237 countries took part in the BBC’s Loneliness Experiment, making it the largest of its kind in the world. The results show that 40 per cent of 16 to 24-year-olds around the world feel lonely ‘often’ or ‘very often’, compared to only 29 per cent of people aged between 65 to 74, and 27 per cent of 75 and overs.

The survey also shows that young people who report higher levels of loneliness have more online-only Facebook friends than those who report lower levels.

Speaking to UK newspaper The Telegraph Claudia Hammond, who instigated the project, says the findings challenge the stereotype of the isolated elderly, suggesting, instead, an epidemic of loneliness amongst the young.

“I wondered where there is something about the stress of modern life, or young people’s ability to cope with it, that makes them feel lonelier. Or is youth simply a time of life when people feel isolation most keenly?” she asked.

“Young people today have social media. They are more connected than ever before. But this can bring its own problems. If you’re feeling lonely, looking at pictures of other people appearing to have endless fun isn’t going to help with those feelings of isolation.”

Spa Business identified loneliness as an industry trend in 2014: http://lei.sr/H5P3A. It also reported on the impact of loneliness and how spas can position themselves to help address the problem in more depth in issue 2 2015: http://lei.sr/3v3r8 and issue 2 2018: http://lei.sr/H3K1p

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News   Products   Magazine
Research
Finishing touch - Only the lonely

Largest global survey on loneliness finds young people are more likely to be impacted than older adults

By Lauren Heath-Jones | Published in Spa Business 2019 issue 1


Loneliness is believed to be as unhealthy as obesity and smoking, and last May leading operators told Spa Business how the industry can help (see SB18/2 p58). By adopting a thoughtful, more inclusive approach spas, with their touch-based treatments, mindfulness therapies and group sessions, are perfectly positioned to reach out to those feeling isolated.

While operators would be forgiven for assuming that older adults are the biggest audience, a new survey reveals that young people between the ages of 16 and 24 experience loneliness more keenly.

Around 55,000 participants from 237 countries took part in the BBC’s Loneliness Experiment, making it the largest of its kind in the world. The results show that 40 per cent of 16 to 24-year-olds around the world feel lonely ‘often’ or ‘very often’, compared to only 29 per cent of people aged between 65 to 74, and 27 per cent of 75 and overs.

The survey also shows that young people who report higher levels of loneliness have more online-only Facebook friends than those who report lower levels.

Speaking to UK newspaper The Telegraph Claudia Hammond, who instigated the project, says the findings challenge the stereotype of the isolated elderly, suggesting, instead, an epidemic of loneliness amongst the young.

“I wondered where there is something about the stress of modern life, or young people’s ability to cope with it, that makes them feel lonelier. Or is youth simply a time of life when people feel isolation most keenly?” she asked.

“Young people today have social media. They are more connected than ever before. But this can bring its own problems. If you’re feeling lonely, looking at pictures of other people appearing to have endless fun isn’t going to help with those feelings of isolation.”

Spa Business identified loneliness as an industry trend in 2014: http://lei.sr/H5P3A. It also reported on the impact of loneliness and how spas can position themselves to help address the problem in more depth in issue 2 2015: http://lei.sr/3v3r8 and issue 2 2018: http://lei.sr/H3K1p

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Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]

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Nothing electrifies the senses and sparks emotions like encountering fresh snow. [more...]
COMPANY PROFILES
Nilo

Established in 1986, Nilo Spa Design is the wellness and beauty division of the family owned Malet [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti Connect
An easy and integrative interaction platform, Zenoti Connect enables you to pamper your clients before, during, and after the appointment with a tinge of personalization. Looking for a new Client or delighting an existing one – Zenoti Connect is the answer! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

09 Jun 2020

ISA Summer Business Forum

The Lodge at Ashford Castle, Cong, Ireland
10-12 Jun 2020

Piscina & Wellness Mexico

Centro Citibanamex, Mexico City, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS