23 Aug 2019 Spa Business: uniting the world of wellness
 
 
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Spa Attendant
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London



Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London



Beauty Therapist
Salary: Competitive
Location: Knightsbridge, London, UK
Company: Urban Retreat



Senior Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London


Spa Therapist
Salary: Up to £18,305 per annum
Location: Belfast, Northern Ireland, UK
Company: GLL
Therapists
Salary: Up to £24,000 + commission
Location: Ascot, UK
Company: Coworth Park
Facialist
Salary: Up to £12.24 per hour (including annual leave)
Location: Chelsea, London, UK
Company: GLL
Spa Therapist
Salary: Up to £12.24 per hour (including annual leave)
Location: Chelsea, London, UK
Company: GLL
Treatment Trainer
Salary: Competitive
Location: London, UK
Company: 111 Skin
Massage Therapist
Salary: Competitive
Location: London Borough of Hillingdon, UK
Company: No1 Lounges Ltd
Spa Therapist
Salary: £24,000 - £25,500 pa
Location: London, UK
Company: No1 Lounges Ltd




in this issue

• Iconic Red Door Spa rebrands as Mynd Spa & Salon
• InterContinental opens onsen resort






News headlines
The Spa at Windsor Court to undergo major renovation  
The Spa at Windsor Court to undergo major renovation

By Lauren Heath-Jones

The Spa at Windsor Court Hotel in New Orleans, US, is set to undergo a major renovation that will see the addition of new relaxation spaces and treatment rooms. The renovation, which is scheduled to complete in early Autumn, will be spearheaded by Houston-based design firm Montgomery Roth Architecture & .... more>>
Four Seasons to open resort in Los Cabos with Oasis Spa  
Four Seasons to open resort in Los Cabos with Oasis Spa

By Jane Kitchen

Four Seasons will open a resort in Los Cabos, Mexico this November, featuring a 15,855sq ft Oasis Spa. Designed by Guerin Glass Architects, the Four Seasons Resort Los Cabos at Costa Palmas includes 141 bedrooms, including 23 suites, all designed to integrate indoor-outdoor living. Native landscaping and .... more>>

Emma Darby named COO of Resense  
By Jane Kitchen

Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO). Darby benefits from over 20 years of experience within the .... more>>
ISPA research: More men visiting spas than ever before  
By Lauren Heath-Jones

Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 .... more>>
Global Wellness Summit relocates from Hong Kong to Singapore  
By Liz Terry

Susie Ellis, chair of the Global Wellness Institute, has announced the 2019 Global Wellness Summit will move from Hong Kong to Singapore. Dates will remain unchanged at 15-17 October and .... more>>
Healing Holidays opens Singapore office  
By Jane Kitchen

UK-based wellness travel specialist Healing Holidays has opened its first overseas office in Singapore. The new branch offers wellness solutions to health-conscious consumers from across .... more>>
Expanded spa and new treatment menu for Azerai La Residence, Hue  
By Jane Kitchen

Azerai La Residence in Hue, Vietnam – the second hotel from renowned hotelier Adrian Zecha – has unveiled a newly refurbished luxury spa which is more than 50 percent larger than before, and .... more>>
Lanserhof opens its doors at London's iconic Arts Club  
By Tom Walker

German wellness operator Lanserhof has opened its first UK location at the historic Arts Club in London. The six-storey luxury health and wellness club – situated on Dover Market Street in .... more>>
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser  
By Liz Terry

Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a .... more>>
Dr Ursula Levine to head up medical clinic at Grayshott Medical Spa  
By Lauren Heath-Jones

Grayshott Medical Spa, formerly the Grayshott Health Spa, in Surrey, UK, is set to launch a new medical clinic led by Grayshott's medical director, Dr Ursula Levine. Following its recent .... more>>
US spa industry hits US$18bn in revenues  
By Katie Barnes

Spas across the US generated US$18.3bn (€16.3bn, £15bn) in revenues in 2018 and have seen a steady growth across key financial indicators in the last nine years. This is according to .... more>>
The Alchemist Spa targets the teenage market with new treatment menu  
By Lauren Heath-Jones

The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for .... more>>
 

Click here to visit the Booker website>>
 
GWD one of only 15 Instagram accounts followed by Harry & Meghan  
By Jane Kitchen

UK’s Prince Harry and Meghan, the Duchess of Sussex, have announced the 15 Instagram accounts that they’re following, after they unfollowed everyone and requested people to recommend worthy .... more>>
Red Door Spa rebrands to Mynd  
By Jane Kitchen

After more than 100 years in the spa industry, US-based Red Door Salon & Spa has undergone a comprehensive rebrand and will now be known as Mynd Spa & Salon. Mynd Spa & Salon will have a .... more>>
Aman to develop three resorts in Saudi Arabia  
By Jane Kitchen

In partnership with the Royal Commission for Al Ula (RCU), luxury hotel operator Aman will develop three resorts in Saudi Arabia, which are set to open in 2023. Located in Northwest Saudi .... more>>

Features
Dale Hipsh

Interview:
Dale Hipsh


The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media
Neil Jacobs

People profile:
Neil Jacobs


Neil Jacobs reveals what the IHG buyout means for Six Senses
The Spa at South Lodge, UK

New Opening:
The Spa at South Lodge, UK


Katie Barnes visits the new purpose-built, £14m spa by the owners of Pennyhill Park
John & Karina Stewart

Interview:
John & Karina Stewart


The inspirational couple behind Kamalaya in Thailand talk to Neena Dhillon about emotional therapies, why stress-busting is the new detox and how they’re evolving the concept
Camylle

Promotional feature:
Camylle


Marc Massing from Camylle explains the benefits of aromatherapy in a spa’s wet areas
Lemi

Promotional feature:
Lemi


From humble beginnings in a small Italian village, Lemi has grown a hugely successful global business in the massage bed market. As it celebrates its 30th anniversary year, we talk to GM Matteo Brusaferri
Kalloni Spa at Parklane Limassol, Cyprus

New Opening:
Kalloni Spa at Parklane Limassol, Cyprus


Lauren Heath-Jones reports from Kalloni Spa at Marriott’s first property in Cyprus
Training & education

Software:
Training & education


From bespoke training programmes to 24/7 support teams and company super-users, how are software suppliers helping spas get the most out of their systems?
InterContinental Shanghai Wonderland

New Opening:
InterContinental Shanghai Wonderland


Spa tranquillity at InterContinental Shanghai Wonderland – the world’s first underground hotel, underground hotel
Dr Tom Stubbs

People profile:
Dr Tom Stubbs


Dr Tom Stubbs talks epigenetics tests and spas
Comfort Zone

Promotional feature:
Comfort Zone


Skincare brand Comfort Zone has partnered with Wellness for Cancer to create a new programme of spa treatments for people touched by cancer. Barbara Gavazzoli tells us more
Gharieni

Promotional feature:
Gharieni


Gharieni has long been known as an industry innovator. Now, Forbes Travel Guide has named the company as its official Spa & Wellness Equipment Manufacturer. Sammy Gharieni tells us more


News:

Jim Root to head up wellness at Enchantment Group; Adrian Zecha’s Azerai brand expands; Aman ventures into medi-spa
Spa product news

Ishga phases out plastic packaging for eco-friendly alternative

Ishga phases out plastic packaging for eco-friendly alternative

FROM SPA-KIT.NET

Ishga, a luxury skincare brand specialising in organic seaweed products, has announced plans to completely phase out its plastic packaging, replacing it with sustainable alternatives.
 
Vital Tech's Nuage makes infratherapy accessible

Vital Tech's Nuage makes infratherapy accessible

FROM SPA-KIT.NET

Vital Tech, a developer of infratherapy spa equipment, has developed an infrared lounger boasting a host of physical and mental health benefits.
 
Knesko masks tap into gemstone energy

Knesko masks tap into gemstone energy

FROM SPA-KIT.NET

Skincare brand Knesko has launched two hydrogel collagen masks to combat environmental damage to the skin using semi-precious gemstones as active ingredients.
Beauty product news

Elemis' Ultra Smart mask reduces water loss and seals in moisture

Elemis' Ultra Smart mask reduces water loss and seals in moisture

FROM BEAUTY-KIT.NET

Luxury product house Elemis has launched a new face mask that is designed to protect the skin's moisture barrier.
 
Voya appoints Maggie Wright following significant growth in the US

Voya appoints Maggie Wright following significant growth in the US

FROM BEAUTY-KIT.NET

Voya, an Irish thalassotherapy skincare brand, has announced the appointment of Maggie Wright to the role of Western USA business development manager.
 
Galgorm to launch exclusive Aromatherapy Associates Forest Therapy treatment following new partnership

Galgorm to launch exclusive Aromatherapy Associates Forest Therapy treatment following new partnership

FROM BEAUTY-KIT.NET

Aromatherapy Associates is set to launch its first Forest Therapy treatment at the Galgorm Spa & Golf Resort in Ballymena, Northern Ireland, after entering into an exclusive product partnership with the resort spa.
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Phytomer
From the sea to the skin. As a pioneer of marine skincare, Phytomer represents a story of three impassioned generations and a dedication to cultivating the purest sea ingredients from the picturesque French seaside town of Saint-Malo, in Brittany.
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Company profile
TouchAmerica, inc

Originally manufacturing portable massage tables, TouchAmerica would grow into a internationally known spa equipment company.

For more than 34 years, TouchAmerica has been developing and manufacturing innovative spa and salon equipment solutions at our North Carolina headquarters.
View full profile>>
 
Featured Suppliers
The importance of software security in spas

Taking the right measures to ensure your spa is protected from potential attackers cannot be understated in today’s world.
  The importance of software security in spas
Hand Picked Hotels launches The Hive to improve work/life balance for employees

Independent country house hotel group, Hand Picked Hotels, has partnered with Reward Gateway to launch a new bespoke interactive platform.
  Hand Picked Hotels launches The Hive to improve work/life balance for employees

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03 Sep 2019

Spa Business Bootcamp Course

Laico Hotels & Resorts Regency, Nairobi, Kenya



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Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd
Jobs . News . Products . Magazine
Interview
Dale Hipsh

Katie Barnes talks to the senior vice president of hotels at Hard Rock International about creating a music-centric spa concept which strikes the right chord with both consumers and media

By Katie Barnes | Published in Spa Business 2019 issue 2

By his own admission, Dale Hipsh concedes that spas contribute only a tiny amount to the bottom line of the 28 hotels he oversees for the iconic music-related leisure brand Hard Rock International. In fact the vast majority of income for its Native American owners, the Seminole Tribe of Florida, comes from gaming revenue (see p52).

Yet this has done nothing to quell his love for spa and wellness. “It’s [a] very small [part of operations], but it’s my passion. It’s the jewel inside the lotus,” Hipsh says, referencing a Buddhist mantra. With his senior vice president hat on, he also lays down the business case for the group’s 21 spa facilities. “A luxury spa is expected when you’re in the proper side of gaming. If unique and individualised enough, the experience can drive return visits and they’ve been integral to the expansion of our brand in the luxury market.

“Another reason they’re super-important, besides the fact that I like the spa environment, is because they drive incremental gaming revenue,” he says, explaining that an extra massage or sauna session could be all it takes for someone to extend their stay and ultimately spend more on gaming.

But how has Hard Rock brought its distinct music background alive in its Rock Spas® and what adaptations will it make as it moves into wellness? And what will this mean as it switches from just owning to managing hotels and expands into gateway cities?

Learning from a spa maestro
It’s difficult not to be captivated as Hipsh, an animated storyteller, recounts his 30-plus years in hospitality. Originally from Pensacola, Florida, his family were ‘saloon keeps’ who ran a series of restaurants so a career in hotels was a natural step. His roles have been many and varied – from butler and assistant housekeeper, to front office manager and specialising in projects and development. “I really built my career opening hotels and giving away big chunks of my life to passion projects and another dollar more and another promotion,” he says.
Prior to starting at Hard Rock in 2002 he worked for Hyatt across the US and gained international experience with Ritz-Carlton in countries like Seoul, Singapore and Bali. It was while opening the Grand Wailea, once a Hyatt property, in Hawaii that his paths crossed with renown industry designer and consultant Sylvia Sepielli and his love affair with spas began. “Immediately I was in love with spas, a devotee,” he says. “I’m so grateful to have fallen into her orbit. She’s the spa maestro and I’ve just learned a tremendous amount from her.” Unsurprisingly, she was Hipsh’s first choice when he turned his attention to Hard Rock’s wellbeing offer in 2010.

The group’s Rock Spas already had a distinctive style with treatments such as the energy boosting Rhythm Sticks massage performed with bamboo rods and the meditative Retune Yourself experience combining lomi lomi massage and a gong bath. But Hipsh wanted to further elevate the brand. “It’s a great name,” he says. “But what does it mean, what does it smell, sound and taste like? What is the experience and where are the SOPs to back that up? We started to flesh out the brand and explore what a Rock Spa should and could be.”

More Zeppelin than Zen
At the core of Hipsh and Sepielli’s efforts are the signature Rhythm & Motion treatments which make up what Hard Rock refers to as “the world’s first fully immersive, music-centric spa menu”. The 50- or 80-minute Synchronicity massage, Face the Music facial, Smooth Operator dry brush experience and Wrap Remix envelopment are available at 12 select Rock Spas and cost US$150 (€132, 113) or US$210 (€185, £158), respectively.

Each treatment utilises Hard Rock’s differentiator – music – and connects it with the artistry of spa modalities. Therapists, for example, synchronise movements with an expertly curated playlist. Hipsh says “getting the music right was the hardest part” as he goes into great depth about mixing Louis Reed’s Walk on the Wild Side with tracks from Bobby McFerrin and even the Beverly Hillbillies to tell the story of strolling through an Aspen forest in autumn. The team is now working on ‘train journey’ and ‘beach walk’ soundtracks to add variety.

“We really worked on elevating that sound experience,” says Hipsh. “I’d gotten past drippy ‘ding dong bong’ spa music and in this data driven, always-on approach to life we felt today’s spa should leave you wanting to hit the dance floor – not relaxed.”

He adds: “Our strapline is more Zeppelin than Zen.” To this end, energising touches include pops of colour in the interiors, verbena rather than tuberose scent and bold marketing images of men with tattoos. “It’s meant to be cool and sexy,” says Hipsh. “I know this has always been taboo in the spa industry, but grow up – this is not what we’re going to do.”

Perhaps the most obvious example of thinking outside the box, however, is its vibration-inducing massage beds and overhanging sound domes which send pulses through the body to amplify the music spa experience. “I told Sylvia I wanted our massage rooms to be like a sound recording studio and she said ‘oh my god, that’s an amazing idea’,” recalls Hipsh. At first conversations led down an expensive path with costs exceeding US$15,000 a bed. Undeterred, they looked to the attractions industry for affordable solutions. The sub-woofers embedded in the LEC-customised beds are the same devices Universal uses in its rides to replicate the roar of a jet engine, while the sound domes are used for audio experiences in museums.

Warmly received
It’s been four years since Hard Rock revealed its Rhythm & Motion treatments and the reinvented Rock Spa, so how ‘successful’ are they? “Anytime you do something really different in an industry, you need to brace yourself for harsh criticism – but we didn’t have that,” explains Hipsh. “Treatments have been very warmly received and we’ve had wonderful reviews from both journalists and customers.”

At launch only one specialist Rhythm & Motion room was introduced to facilities, but hotels are now adding more as the demand for the treatments grow.

Yet as much as Hipsh appreciates the value a spa can add to a property, he says there’s not always a market for it – “it breaks my heart!”. For every new locale, he relies on spa consultant Lynn Curry to judge the setting. “She does everything for us,” he says. “She tells me what the competition is in a new market, what the benchmark is. And then we’ll start working on the design – do we need two treatment rooms or 20, what budget is there for the design and moving forwards she’ll help with the SOPs and revalidating whether emerginC is still the best product partner for us.”

Some of its newest openings include hotels and spas in the US and Switzerland. In Atlantic City, New Jersey, Hard Rock acquired the Trump Taj Mahal and gave it a US$500m (€440.4m, £377.7m) facelift “the spa was an integral part of getting that property stood back on its feet and differentiating it,” says Hipsh.

In Davos, the offer sits at the higher end of the Hard Rock portfolio. “I’ve never seen anything like Swiss quality,” he says, adding that the group collaborated with Raison d’Etre on spa design. “We’ve got a jewel of a hotel with 110 rooms, but then a spa [with hydrothermal facilities] what would support a 300/400 bed property so it’s got a lot of horsepower.”

Broader wellness
Outside the spa, Hard Rock has introduced wellness into guestrooms with its Rock Om® yoga experience.

Rolled out in January 2018, the programme gives Hard Rock guests access to three yoga videos in their rooms on-demand, or via its website. The sessions are for those who want to ‘play hard and purify harder’ and feature original tracks mixed by DJ Drez – who’s collaborated with artists such as Eminem and the Black Eyed Peas – and his yogi wife Marti Nikko. It’s also partnered with leading yoga brand Manduka for mats.

“We have to find touch points that always relate back to our DNA of music and yoga was something that really resonated,” explains Hipsh, hinting that this isn’t the end of Hard Rock’s take on wellness. “Right now we have two [wellness] things we’re doing really well, but we are working on another idea. There will be three legs to the stool.”

The third offering he reveals will expand on Hard Rock’s existing city guides, where local artists talk about their favourite things to do – but with a wellness angle. “We’re just talking about how we bring that from paper to a real life experience.”

Owning and managing
Looking to the future, Hipsh announces that the biggest change on the horizon is to manage as well as acquire hotels – the group only operates one out of the 28 properties it owns. “And if we’re managing a hotel, we’re managing the spa,” he says.

Another clear goal is to be more strategic when it comes to expansion. Hipsh explains: “Up until three, four years ago the hotel division evolved opportunistically – ‘Maui? Sure, sounds like a good place; Singapore? Why not?’ – Now we’re focusing on big gateway cities.”

Imminent new openings are scheduled in London and the Maldives. While hotels in Madrid and Budapest are due to open later this year and sites in Amsterdam and Dublin are on the cards in 2020.

Although not every hotel will have a spa, Hipsh feels it’s still a vital element to the Hard Rock offering. “A few years ago the spa industry went through a bit of a wane. But I knew spa and wellness was always going to be part of anything we were involved with and it has to be something pretty special if you’re innovating in a down cycle. And now it’s coming back, I think it’s definitely trending the other way.”

Dale Hipsh: personal file

Film: A Star is Born – "oh my god, it’s amazing"

Book: The Hobbit by JRR Tolkien

Place: Marrakech

Season: Autumn with the falling leaves

Type of treatment: Deep tissue massage – "I’m a stressed-out executive and I want you to beat it out of me"

Advice: If you have to ask yourself ‘is it the right thing to do’, it almost never is

Admire: My uncle, who was able to take an idea and a dirt floor and build a fortune

Iconic music brand owned by Native Americans

Hard Rock International has embodied the spirit of rock music for more than 47 years. It started out as a themed restaurant, the Hard Rock Café in London, in 1971 and is now one of the most globally recognised brands known for its music memorabilia – it has an eclectic mix of 81,000-plus pieces ranging from Eric Clapton’s guitar to a Jimi Hendrix pouch and metal bikini and jewellery set once worn in a music video by Rihanna. These are showcased across its portfolio of 185 cafes, 28 hotels, 12 casinos and live performance venues.

In 2007 the Seminole Tribe of Florida acquired Hard Rock for a reported US$965m (€853.6m, £737m) from Rank International. Close to 3,300 Seminole Indians live on and off reservations throughout Florida. Its business operations include cattle ranching, citrus production, tourism promotion, sports management and tobacco sales, but it excels in gaming. Analysts believe it operates one of the most profitable gaming enterprises in the world and up to 90 per cent of its budget comes from this side of the business.

Hard Rock is targetting gateway cities as it grows globally. Next to open is a hotel in central London
Tuning in: Rock Spa’s treatment rooms have been inspired by recording studios
Sylvia Sepielli
Marketing images are intentionally cool and sexy
Lynn Curry
the Rhythm Stick massage uses bamboo rods
Colour, lighting and scents give spas an uplifting feel
Hipsh describes the new Rock Spa in Switzerland as one of the best
Expertly curated playlists accompany choreographed treatments
Rock Om, an in-room yoga experience, launched last year
Hard Rock is part of the first integrated resort in the Maldives which opens in June
LATEST NEWS
The Spa at Windsor Court to undergo major renovation
The Spa at Windsor Court Hotel in New Orleans, US, is set to undergo a major renovation that will see the addition of new relaxation spaces and treatment rooms.
Four Seasons to open resort in Los Cabos with Oasis Spa
Four Seasons will open a resort in Los Cabos, Mexico this November, featuring a 15,855sq ft Oasis Spa.
Emma Darby named COO of Resense
Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO).
ISPA research: More men visiting spas than ever before
Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 per cent increase from the 29 per cent reported in 2005.
Global Wellness Summit relocates from Hong Kong to Singapore
Susie Ellis, chair of the Global Wellness Institute, has announced the 2019 Global Wellness Summit will move from Hong Kong to Singapore.
Healing Holidays opens Singapore office
UK-based wellness travel specialist Healing Holidays has opened its first overseas office in Singapore.
Expanded spa and new treatment menu for Azerai La Residence, Hue
Azerai La Residence in Hue, Vietnam – the second hotel from renowned hotelier Adrian Zecha – has unveiled a newly refurbished luxury spa which is more than 50 percent larger than before, and boasts new thermotherapy areas for men and women, in addition to a range of new treatments.
Lanserhof opens its doors at London's iconic Arts Club
German wellness operator Lanserhof has opened its first UK location at the historic Arts Club in London.
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.
Dr Ursula Levine to head up medical clinic at Grayshott Medical Spa
Grayshott Medical Spa, formerly the Grayshott Health Spa, in Surrey, UK, is set to launch a new medical clinic led by Grayshott's medical director, Dr Ursula Levine.
US spa industry hits US$18bn in revenues
Spas across the US generated US$18.3bn (€16.3bn, £15bn) in revenues in 2018 and have seen a steady growth across key financial indicators in the last nine years.
The Alchemist Spa targets the teenage market with new treatment menu
The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for teenagers.
+ More news   
 
COMPANY PROFILE
TouchAmerica, inc

Originally manufacturing portable massage tables, TouchAmerica would grow into a internationally k [more...]
+ More profiles  
FEATURED SUPPLIER

The importance of software security in spas
Taking the right measures to ensure your spa is protected from potential attackers cannot be understated in today’s world. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

05-07 Sep 2019

Annual SWAA Conference

Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
09-11 Sep 2019

SpaChina Summit

The Ritz-Carlton, Xi’an, China
+ More diary  
 


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