23 Aug 2019 Spa Business: uniting the world of wellness
 
 
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Urban Retreat
Strip Wax Bar & Boutique
111 Skin
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World Leisure Jobs




Hair Specialist
Salary: Competitive
Location: Knightsbridge, London, UK
Company: Urban Retreat



Spa Sales and Reservationist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London



Spa Attendant
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London



Senior Spa Therapist
Salary: Competitive Salary & Benefits
Location: Spa at The Bulgari Hotel & Residences, London, United Kingdom
Company: The Bulgari Hotel London


Spa Therapist
Salary: Up to £18,305 per annum
Location: Belfast, Northern Ireland, UK
Company: GLL
Therapists
Salary: Up to £24,000 + commission
Location: Ascot, UK
Company: Coworth Park
Facialist
Salary: Up to £12.24 per hour (including annual leave)
Location: Chelsea, London, UK
Company: GLL
Spa Therapist
Salary: Up to £12.24 per hour (including annual leave)
Location: Chelsea, London, UK
Company: GLL
Treatment Trainer
Salary: Competitive
Location: London, UK
Company: 111 Skin
Massage Therapist
Salary: Competitive
Location: London Borough of Hillingdon, UK
Company: No1 Lounges Ltd
Spa Therapist
Salary: £24,000 - £25,500 pa
Location: London, UK
Company: No1 Lounges Ltd




in this issue

• Iconic Red Door Spa rebrands as Mynd Spa & Salon
• InterContinental opens onsen resort






News headlines
The Spa at Windsor Court to undergo major renovation  
The Spa at Windsor Court to undergo major renovation

By Lauren Heath-Jones

The Spa at Windsor Court Hotel in New Orleans, US, is set to undergo a major renovation that will see the addition of new relaxation spaces and treatment rooms. The renovation, which is scheduled to complete in early Autumn, will be spearheaded by Houston-based design firm Montgomery Roth Architecture & .... more>>
Four Seasons to open resort in Los Cabos with Oasis Spa  
Four Seasons to open resort in Los Cabos with Oasis Spa

By Jane Kitchen

Four Seasons will open a resort in Los Cabos, Mexico this November, featuring a 15,855sq ft Oasis Spa. Designed by Guerin Glass Architects, the Four Seasons Resort Los Cabos at Costa Palmas includes 141 bedrooms, including 23 suites, all designed to integrate indoor-outdoor living. Native landscaping and .... more>>

Emma Darby named COO of Resense  
By Jane Kitchen

Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO). Darby benefits from over 20 years of experience within the .... more>>
ISPA research: More men visiting spas than ever before  
By Lauren Heath-Jones

Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 .... more>>
Global Wellness Summit relocates from Hong Kong to Singapore  
By Liz Terry

Susie Ellis, chair of the Global Wellness Institute, has announced the 2019 Global Wellness Summit will move from Hong Kong to Singapore. Dates will remain unchanged at 15-17 October and .... more>>
Healing Holidays opens Singapore office  
By Jane Kitchen

UK-based wellness travel specialist Healing Holidays has opened its first overseas office in Singapore. The new branch offers wellness solutions to health-conscious consumers from across .... more>>
Expanded spa and new treatment menu for Azerai La Residence, Hue  
By Jane Kitchen

Azerai La Residence in Hue, Vietnam – the second hotel from renowned hotelier Adrian Zecha – has unveiled a newly refurbished luxury spa which is more than 50 percent larger than before, and .... more>>
Lanserhof opens its doors at London's iconic Arts Club  
By Tom Walker

German wellness operator Lanserhof has opened its first UK location at the historic Arts Club in London. The six-storey luxury health and wellness club – situated on Dover Market Street in .... more>>
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser  
By Liz Terry

Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a .... more>>
Dr Ursula Levine to head up medical clinic at Grayshott Medical Spa  
By Lauren Heath-Jones

Grayshott Medical Spa, formerly the Grayshott Health Spa, in Surrey, UK, is set to launch a new medical clinic led by Grayshott's medical director, Dr Ursula Levine. Following its recent .... more>>
US spa industry hits US$18bn in revenues  
By Katie Barnes

Spas across the US generated US$18.3bn (€16.3bn, £15bn) in revenues in 2018 and have seen a steady growth across key financial indicators in the last nine years. This is according to .... more>>
The Alchemist Spa targets the teenage market with new treatment menu  
By Lauren Heath-Jones

The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for .... more>>
 

Click here to visit the Strip Wax Bar website>>
 
GWD one of only 15 Instagram accounts followed by Harry & Meghan  
By Jane Kitchen

UK’s Prince Harry and Meghan, the Duchess of Sussex, have announced the 15 Instagram accounts that they’re following, after they unfollowed everyone and requested people to recommend worthy .... more>>
Red Door Spa rebrands to Mynd  
By Jane Kitchen

After more than 100 years in the spa industry, US-based Red Door Salon & Spa has undergone a comprehensive rebrand and will now be known as Mynd Spa & Salon. Mynd Spa & Salon will have a .... more>>
Aman to develop three resorts in Saudi Arabia  
By Jane Kitchen

In partnership with the Royal Commission for Al Ula (RCU), luxury hotel operator Aman will develop three resorts in Saudi Arabia, which are set to open in 2023. Located in Northwest Saudi .... more>>

Features
spa-kit.net

Product Innovation:
spa-kit.net


Product and equipment launches
Neil Jacobs

People profile:
Neil Jacobs


Neil Jacobs reveals what the IHG buyout means for Six Senses
Jungle VIP

Spa Design:
Jungle VIP


Kim Megson ventures deep into Mexico’s jungle to discover how two Chablé resorts with Mayan spas are aiming to redefine wellness
On the menu

Spa Programmes:
On the menu


Olivia Newton-John skincare, Sounds of Africa and jet lag butlers feature in our programming series
InterContinental Shanghai Wonderland

New Opening:
InterContinental Shanghai Wonderland


Spa tranquillity at InterContinental Shanghai Wonderland – the world’s first underground hotel, underground hotel
Miraval Austin

New Opening:
Miraval Austin


Miraval unveils second-ever wellness resort
Gharieni

Promotional feature:
Gharieni


Gharieni has long been known as an industry innovator. Now, Forbes Travel Guide has named the company as its official Spa & Wellness Equipment Manufacturer. Sammy Gharieni tells us more
DNA testing

Everyone’s talking about:
DNA testing


How are spas using DNA tests to offer the ultimate personalised services? Julie Cramer investigates
ISPA

Promotional feature:
ISPA


After almost three decades serving members and contributing to the growth of the industry, we talk to ISPA’s Crystal Ducker about the work of the association and the future of spa
Dale Hipsh

Interview:
Dale Hipsh


The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media
Lemi

Promotional feature:
Lemi


From humble beginnings in a small Italian village, Lemi has grown a hugely successful global business in the massage bed market. As it celebrates its 30th anniversary year, we talk to GM Matteo Brusaferri
Kalloni Spa at Parklane Limassol, Cyprus

New Opening:
Kalloni Spa at Parklane Limassol, Cyprus


Lauren Heath-Jones reports from Kalloni Spa at Marriott’s first property in Cyprus
Iyashi Dome

Promotional feature:
Iyashi Dome


Iyashi Dome: the original Japanese far infrared sauna experience
Spa product news

Ishga phases out plastic packaging for eco-friendly alternative

Ishga phases out plastic packaging for eco-friendly alternative

FROM SPA-KIT.NET

Ishga, a luxury skincare brand specialising in organic seaweed products, has announced plans to completely phase out its plastic packaging, replacing it with sustainable alternatives.
 
Vital Tech's Nuage makes infratherapy accessible

Vital Tech's Nuage makes infratherapy accessible

FROM SPA-KIT.NET

Vital Tech, a developer of infratherapy spa equipment, has developed an infrared lounger boasting a host of physical and mental health benefits.
 
Knesko masks tap into gemstone energy

Knesko masks tap into gemstone energy

FROM SPA-KIT.NET

Skincare brand Knesko has launched two hydrogel collagen masks to combat environmental damage to the skin using semi-precious gemstones as active ingredients.
Beauty product news

Elemis' Ultra Smart mask reduces water loss and seals in moisture

Elemis' Ultra Smart mask reduces water loss and seals in moisture

FROM BEAUTY-KIT.NET

Luxury product house Elemis has launched a new face mask that is designed to protect the skin's moisture barrier.
 
Voya appoints Maggie Wright following significant growth in the US

Voya appoints Maggie Wright following significant growth in the US

FROM BEAUTY-KIT.NET

Voya, an Irish thalassotherapy skincare brand, has announced the appointment of Maggie Wright to the role of Western USA business development manager.
 
Galgorm to launch exclusive Aromatherapy Associates Forest Therapy treatment following new partnership

Galgorm to launch exclusive Aromatherapy Associates Forest Therapy treatment following new partnership

FROM BEAUTY-KIT.NET

Aromatherapy Associates is set to launch its first Forest Therapy treatment at the Galgorm Spa & Golf Resort in Ballymena, Northern Ireland, after entering into an exclusive product partnership with the resort spa.
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Phytomer
From the sea to the skin. As a pioneer of marine skincare, Phytomer represents a story of three impassioned generations and a dedication to cultivating the purest sea ingredients from the picturesque French seaside town of Saint-Malo, in Brittany.
Visit website>>

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Company profile
Technogym

The company’s offer is represented by the Technogym Ecosystem, which includes a wide range of cardio, strength and functional training equipment.

Founded in 1983 by Nerio Alessandri in Cesena, Italy, Technogym is a leading international supplier of technology and design-driven products and services in the wellness and fitness industry.
View full profile>>
 
Featured Suppliers
Iyashi Dome: the original Japanese infrared sauna experience

Iyashi is a Japanese word which carries the notion of wellness. It has a number of meanings depending on context – including relief, healing and cure.
  Iyashi Dome: the original Japanese infrared sauna experience
Olympia Beauty presents live stage in partnership with Treatwell and The British Beauty Council

Olympia Beauty is proud to announce a brand new live stage at the show in partnership with Treatwell and The British Beauty Council.
  Olympia Beauty presents live stage in partnership with Treatwell and The British Beauty Council

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03 Sep 2019

Spa Business Bootcamp Course

Laico Hotels & Resorts Regency, Nairobi, Kenya



Click here to visit the ISPA Conference & Expo website>>

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd
Jobs . News . Products . Magazine
New Opening
Sister Act

The owners of the renowned spa at Pennyhill Park, UK, have launched a purpose-built, £14m spa in the picturesque South Downs. But how will the new opening make its own mark in the industry? Katie Barnes pays a visit

By Katie Barnes | Published in Spa Business 2019 issue 2

When the 45,000sq ft (4,181sq m) spa opened at the stylish Pennyhill Park in 2003 it was one of the largest destination spas in Europe. Located just 27 miles from London, it quickly became a favourite escape for stressed-out city folk and has scooped up numerous awards. So when the owners, Exclusive Hotels, revealed a new standalone spa building for its sister property in the South Downs countryside in February expectations were high.

Developed over four years by Felce & Guy architects and Sparcstudio spa designers, to the sum of £14m (US$18.5m, €16.4m), The Spa at South Lodge does not disappoint. So what makes it stand out and will it be as successful a business as The Spa at Pennyhill Park which turns over £5m (US$6.5m, €5.8m) a year?

Bringing the outside in
Nature has hugely influenced the design of this 44,000sq ft (4,088sq m), two-storey spa. The building itself has a curved, grass-covered roof in a nod to the sweeping South Downs, with floor to ceiling windows making the most of the views. Further inspiration comes from the rich botanical history of the grounds by naturalist Frederick DuCane Godman which date back to the 1800s and boast more than 360 species of trees and plants from the Azores, Caribbean and Central & South America.

Inside, the 14 treatment rooms – named after and with décor inspired by onsite plants – host therapies using Exclusive’s own product range, as well as Omorovicza which is made from thermal waters and mud from Budapest. Additional touches include tables carved from logs, leaf laying motifs and the Forest Green marble-lined pool hall.

Sparcstudio director Beverley Bayes is particularly proud of the thermal suite created in collaboration with Helo UK. “It’s not massive but it has some bespoke experiences,” she says. “The camomile-infused sauna with its curved wooden fins on the ceiling is definitely something different. The jasmine steamroom is quite special too.” South Lodge has been one of the biggest projects for Sparcstudio, which has created top UK spas such as those at Calcot Manor and Center Parcs. It was responsible for the overall spa concept, working on space planning through to commissioning pieces of furniture and interior finishes.

Outside, large terraced sundecks surround the UK’s first heated natural swim pond that’s filtered by plants, plus a hydropool and the Watershed eatery. Danny Pecorelli, MD at Exclusive, says: “We learnt a huge amount about spa at Pennyhill and South Lodge has been built to further elevate the customer journey. Predominately around the scale of the outdoor space and how we can incorporate the outside in and inside out so the experience is maximised whatever the weather.”

Going local
To give the business an edge, South Lodge brought in spa operations manager Sara Young. An energetic leader of the 65-strong spa team, Young retrained as a therapist eight years ago following a career change. “I used to sell aircraft engines for Rolls Royce,” she reveals, “and while travelling the world I got to experience luxury spas. My background is in finance and business management, so I’m probably different to most spa managers.”

Drawing on her business background, Young has worked with Pecorelli to map out a spa model that will draw in local customers – a market that’s often overlooked by hotels but one which is proving to be of growing importance. In fact, some of the latest research from CBRE shows that 46 per cent of spa revenues in US hotels now comes from locals (see SB18/2 p82).

One way of pulling in nearby customers is to offer memberships. The Spa at South Lodge has two: a five-day and seven-day option costing £2,000 (US$2,613, €2,320) and £2,500 (US$3,266, €2,900) a year plus joining fees. Prior to opening, 130 people had already signed up and Young says there isn’t a cap – “we’ll stop when it starts getting too busy” – adding that Assa Abloy locker bands will be used to track numbers and usage.

To appeal to the local market even more, the spa has a stylish yet welcoming 70-seat Mediterranean restaurant that’s open to spa guests and members as well as the general public. Botanica serves delicious healthy food such as grilled figs and spiced roasted cauliflower. Pecorelli says: “Food has evolved so much in the last 20 years [since opening Pennyhill] and we really wanted to make it one of the key heartbeats of the spa experience.”

In addition, the Ridgeway Beauty Bar – named after a local sparkling wine offered during services – and barbers are also open to the public. Bayes comments: “I’m so proud of the spa design because it’s got so many elements which have come together as a whole – fitness for example isn’t just spa fitness, it’s a centre of excellence in its own right. There are no secondary spaces. The restaurant, beauty bar and barbers are all well thought through and work from a functional standpoint.”

Purposeful pricing
With her business hat on, Young also approached spa pricing with purpose. A basic manicure, for example, is based on what she refers to as “premium high street pricing” and costs £25 (US$33, €29). “Often members will go somewhere cheaper to get their nails done,” she says “but it makes sense to be competitive if your cost per treatment isn’t that high compared to a facial. We want people to use the spa more and if it’s busy in the beauty bar it will be busy in the restaurant.”

Similarly, there’s a £10 premium for manual massage to encourage customers to go for the 60-minute bamboo massage, priced at £105 (US$137, €122) in the week, instead. Manual massage won’t be included in spa day packages either. The idea being, it will lessen staff burnout. “I’ve worked on cruise ships and witnessed the fast rate of staff turnover first hand,” says Young, who focused on revenue management for Canyon Ranch at Sea before managing a leading UK spa at Chewton Glen. “Yes it’s about making money, but at what cost do you make that money? Staff retention is a key area here and at the hotel so it will be interesting to see what happens at the six month mark.”

Comfortable luxury
With a strong plan in place, The Spa at South Lodge has a sturdy base on which to grow. And it’s an important element of Exclusive’s overall business which includes seven hotels and venues in the UK. “Our spas work as a stand alone business,” says Pecorelli. “The Spa at Pennyhill represents about 8 per cent of our total group turnover, generating over £1m (US$1.3m, €1.2m) EBITDA. Spas are also hugely beneficial to the hotels as they drive occupancy and rate as well as overall positioning.”

For Young, the initial goal is to “get the members in here and make them happy as that’s going to be a solid revenue stream for us”. Capturing the corporate market guests at South Lodge is another focus. “A lot of hotels go down the spa day route, but if we do really well with memberships and the restaurant then we won’t have to rely on them.”

But what does she think makes this spa so significant? “We’re really looking to get those eco-credentials with our biomass boilers, natural pool, wild swimming and green roof,” she says. “But the big thing for me is that we’re a five-star, impeccable facility but informal.”

Bayes echoes these sentiments. “To quote Coco Chanel – luxury isn’t luxury unless it’s comfortable. And that’s at the heart of our design.”

At a glance: The Spa at South Lodge
The Spa at South Lodge

Hotel rooms: 85

Size of spa: 44,000sq ft (4,088sq m)

Treatment rooms: 14 single and one double

Other facilities: Botanica restaurant and lounge; Ridgeview Beauty Bar; Grizzly’s male grooming; spa boutique; pool and thermal suite; mineral mud suite; relaxation lounge; gym; group cycling studio; yoga/pilates studio; and spa gardens with 100-seat terrace, hydropool and natural pool

Spa staff: 65 – including 18 therapists, plus one senior and one head therapist

Suppliers: Assa Abloy, BC Softwear; Helo UK; Gharieni – distributed by Ellisons; Jessica; Mii make up; Ojmar; Omorovicza; Spa4 deep relax loungers

The Botanica restaurant is a central hub

the jasmine steamroom
Spa4 deep relax loungers
Beverley Bayes
Danny Pecorelli
The £25 basic manicure is competitively priced to secure business from members and locals
Sara Young
South Lodge is focusing on bamboo massage over manual massage to help ease therapist RSI
LATEST NEWS
The Spa at Windsor Court to undergo major renovation
The Spa at Windsor Court Hotel in New Orleans, US, is set to undergo a major renovation that will see the addition of new relaxation spaces and treatment rooms.
Four Seasons to open resort in Los Cabos with Oasis Spa
Four Seasons will open a resort in Los Cabos, Mexico this November, featuring a 15,855sq ft Oasis Spa.
Emma Darby named COO of Resense
Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO).
ISPA research: More men visiting spas than ever before
Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 per cent increase from the 29 per cent reported in 2005.
Global Wellness Summit relocates from Hong Kong to Singapore
Susie Ellis, chair of the Global Wellness Institute, has announced the 2019 Global Wellness Summit will move from Hong Kong to Singapore.
Healing Holidays opens Singapore office
UK-based wellness travel specialist Healing Holidays has opened its first overseas office in Singapore.
Expanded spa and new treatment menu for Azerai La Residence, Hue
Azerai La Residence in Hue, Vietnam – the second hotel from renowned hotelier Adrian Zecha – has unveiled a newly refurbished luxury spa which is more than 50 percent larger than before, and boasts new thermotherapy areas for men and women, in addition to a range of new treatments.
Lanserhof opens its doors at London's iconic Arts Club
German wellness operator Lanserhof has opened its first UK location at the historic Arts Club in London.
Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.
Dr Ursula Levine to head up medical clinic at Grayshott Medical Spa
Grayshott Medical Spa, formerly the Grayshott Health Spa, in Surrey, UK, is set to launch a new medical clinic led by Grayshott's medical director, Dr Ursula Levine.
US spa industry hits US$18bn in revenues
Spas across the US generated US$18.3bn (€16.3bn, £15bn) in revenues in 2018 and have seen a steady growth across key financial indicators in the last nine years.
The Alchemist Spa targets the teenage market with new treatment menu
The Alchemist Spa at Woolacombe Bay Hotel in Devon, UK, has teamed up with product house Natural Spa Factory to launch its new summer treatment menu, which will include treatments for teenagers.
+ More news   
 
COMPANY PROFILE
Technogym

The company’s offer is represented by the Technogym Ecosystem, which includes a wide range of card [more...]
+ More profiles  
FEATURED SUPPLIER

Hand Picked Hotels launches The Hive to improve work/life balance for employees
Independent country house hotel group, Hand Picked Hotels, has partnered with Reward Gateway to launch a new bespoke interactive platform. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
+ More directory  
DIARY

05-07 Sep 2019

Annual SWAA Conference

Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
09-11 Sep 2019

SpaChina Summit

The Ritz-Carlton, Xi’an, China
+ More diary  
 


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