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New Opening
Kalloni Spa at Parklane Limassol, Cyprus

Marriott has made its debut in Cyprus, with one of the first international branded resorts in the country. The seasoned director of lifestyle of the hotly anticipated property tells Lauren Heath-Jones about its standout spa

By Lauren Heath-Jones | Published in Spa Business 2019 issue 2


Cyprus has commanded much industry attention with the arrival of Parklane, a Luxury Collection Resort & Spa, in the characterful city of Limassol. Launched in March, the property sees Marriott venturing into new territory and it’s one of the first international branded luxury hotels in the country. It’s perhaps most well known in the spa arena, however, as the previous home to Le Méridien Limassol (see p88).

A hallmark experience of the resort, both in size and significance, is its Kalloni Spa. Named after the muse of beauty in Greek mythology, Kalloni was created by Harrods Interiors – the design studio of the world-famous department store. It occupies a 3000sq m (32,292sq ft) duplex, making it one of the largest spas in Cyprus, complete with 12 treatment rooms, three suites – including two with Russian banyas – and five thalassotherapy pools. Seawater therapies, inspired by the Mediterranean shore setting, form the basis of the treatment menu and complement personalised therapies developed in partnership with international brands.

Paris Kounoudis, Parklane’s director of lifestyle, knows the local spa market well having overseen facilities in Greece and Cyprus for more than 12 years and once served as president of the Cyprus Spa Association. He talks to Lauren Heath-Jones about what makes the new spa so special.

What’s the philosophy behind Kalloni? To offer bespoke, luxury experiences – giving our customers something truly personalised while staying true to the roots of the spa. That’s why thalassotherapy is such an integral part of our offering. We’re a Luxury Collection resort. Luxury Collection is all about getting the local feeling, the local elements and incorporating them into the services and culture of the resort and spa.

What makes the offering so personalised? Everything, absolutely everything, can be tailored. We can play with the lighting, the music and adjust them accordingly. We specifically chose Biologique Recherche as a new product brand because it’s very, very effective and customisable – guests can tailor these luxury treatments, practically creating their own experience. We’ve added an operational concept too where guests in our three treatment suites can pick and choose their own á la carte packages. Similarly, the banya can be rented by the hour for individualised treatment bundles.

What’s your favourite part of the new spa? I like the decor, it’s serene and beautiful and our treatment rooms are very spacious, much more calming.

What impact did you have on the project? I wasn’t involved in the design stage as I was living and working in Abu Dhabi. I came on board as a finisher, so my input was to recruit the staff and choose the treatment beds [by Gharieni], the products, the linen by RKF, things like that.

What are you most proud of? My team! We’re a small team – only 13 therapists – but I’m really happy with what we’ve created so far, and how well they’ve coped with the transition from pre-opening to the stage we’re at now, 10 days in. I’m really happy with the level of service that is being provided, hearing guests come out of treatments saying things like ‘that was amazing!’ makes me very proud.

Why did you introduce a totally new treatment menu? We chose Voya to complement our thalassotherapy ritual as it’s seaweed based and Biologique Recherche for customisation and effectiveness. Carol Joy offer amazing hair treatments and products and Gentleman’s Tonic is our men’s range.

We picked brands that would complement each other, and give this luxurious, rich offering. Obviously, every year we’ll add new things and change and grow step by step.

Who is your target market? We’re targeting luxury travellers, people who like to travel and spend a little more on their experiences. Our largest market is the UK, we have a lot of expats and a lot of visitors from the UK. Russia is our second largest, hence the Russian banya – we wanted to create an experience that was traditional and appealing to them, while also offering something completely unique to our guests. The banya is the only one in Cyprus so it’s something of a USP for us.

What are your plans for the spa? The target is pretty straightforward. First of all it’s to continue operating at the level we’re operating at now, with all the treatments and staff we need, and then go through to our next step, which is finalising all the small details so we have the standard exactly where we want it to be across all aspects of the spa. Then, obviously, I want to grow the business, year by year, and hopefully win some awards too.

A spa is reborn

In a former life, Parklane, a Luxury Collection Resort & Spa, in Cyprus operated as Le Méridien Limassol – home to a well known spa globally. With its focus on thalassotherapy, including a wide range of indoor and outdoor pools, and 34 treatment rooms (before the refurb), spa has always been a core part of the destination and over the years it has scooped up 14 major industry awards and had a yearly turnover of more than €1.5m (US$1.7m, £1.3m).

In 2014, new owners felt it was time for a refresh. Now, after four-and-a-half years, an acquisition by Marriott and a major reconstruction, worth €150m (US$169m, £129m) that saw the entire resort rebuilt from the foundations, the property is set to shine once more.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Paris Kounoudis oversees the thalassotherapy spa which is a major feature at the resort
More than €150m has been spent on the refurbishment of the old Le Méridien Limassol
Lighting, music, treatments – everything is hyper personalised says Kounoudis
Kalloni is targetting affluent travellers from the UK and Russia with its luxury facilities
FEATURED SUPPLIERS

RKF Luxury Linen collaborates with CODAGE Paris
RKF Luxury Linen, a creator of the finest linen for spas and cosmetic brands, has announced a new collaboration with French cosmetic brand CODAGE Paris. [more...]

Technology will play a key role as spas adapt to business after the lockdown
As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction. [more...]
COMPANY PROFILES
Biologique Recherche

The company’s R&D team is driven to bring the latest unique products into the market. The most rec [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Springer-Miller International / SpaSoft - Reopening best practices
SpaSoft has unveiled its reopening recommendation resources Find out more...
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DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 
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News   Products   Magazine
New Opening
Kalloni Spa at Parklane Limassol, Cyprus

Marriott has made its debut in Cyprus, with one of the first international branded resorts in the country. The seasoned director of lifestyle of the hotly anticipated property tells Lauren Heath-Jones about its standout spa

By Lauren Heath-Jones | Published in Spa Business 2019 issue 2


Cyprus has commanded much industry attention with the arrival of Parklane, a Luxury Collection Resort & Spa, in the characterful city of Limassol. Launched in March, the property sees Marriott venturing into new territory and it’s one of the first international branded luxury hotels in the country. It’s perhaps most well known in the spa arena, however, as the previous home to Le Méridien Limassol (see p88).

A hallmark experience of the resort, both in size and significance, is its Kalloni Spa. Named after the muse of beauty in Greek mythology, Kalloni was created by Harrods Interiors – the design studio of the world-famous department store. It occupies a 3000sq m (32,292sq ft) duplex, making it one of the largest spas in Cyprus, complete with 12 treatment rooms, three suites – including two with Russian banyas – and five thalassotherapy pools. Seawater therapies, inspired by the Mediterranean shore setting, form the basis of the treatment menu and complement personalised therapies developed in partnership with international brands.

Paris Kounoudis, Parklane’s director of lifestyle, knows the local spa market well having overseen facilities in Greece and Cyprus for more than 12 years and once served as president of the Cyprus Spa Association. He talks to Lauren Heath-Jones about what makes the new spa so special.

What’s the philosophy behind Kalloni? To offer bespoke, luxury experiences – giving our customers something truly personalised while staying true to the roots of the spa. That’s why thalassotherapy is such an integral part of our offering. We’re a Luxury Collection resort. Luxury Collection is all about getting the local feeling, the local elements and incorporating them into the services and culture of the resort and spa.

What makes the offering so personalised? Everything, absolutely everything, can be tailored. We can play with the lighting, the music and adjust them accordingly. We specifically chose Biologique Recherche as a new product brand because it’s very, very effective and customisable – guests can tailor these luxury treatments, practically creating their own experience. We’ve added an operational concept too where guests in our three treatment suites can pick and choose their own á la carte packages. Similarly, the banya can be rented by the hour for individualised treatment bundles.

What’s your favourite part of the new spa? I like the decor, it’s serene and beautiful and our treatment rooms are very spacious, much more calming.

What impact did you have on the project? I wasn’t involved in the design stage as I was living and working in Abu Dhabi. I came on board as a finisher, so my input was to recruit the staff and choose the treatment beds [by Gharieni], the products, the linen by RKF, things like that.

What are you most proud of? My team! We’re a small team – only 13 therapists – but I’m really happy with what we’ve created so far, and how well they’ve coped with the transition from pre-opening to the stage we’re at now, 10 days in. I’m really happy with the level of service that is being provided, hearing guests come out of treatments saying things like ‘that was amazing!’ makes me very proud.

Why did you introduce a totally new treatment menu? We chose Voya to complement our thalassotherapy ritual as it’s seaweed based and Biologique Recherche for customisation and effectiveness. Carol Joy offer amazing hair treatments and products and Gentleman’s Tonic is our men’s range.

We picked brands that would complement each other, and give this luxurious, rich offering. Obviously, every year we’ll add new things and change and grow step by step.

Who is your target market? We’re targeting luxury travellers, people who like to travel and spend a little more on their experiences. Our largest market is the UK, we have a lot of expats and a lot of visitors from the UK. Russia is our second largest, hence the Russian banya – we wanted to create an experience that was traditional and appealing to them, while also offering something completely unique to our guests. The banya is the only one in Cyprus so it’s something of a USP for us.

What are your plans for the spa? The target is pretty straightforward. First of all it’s to continue operating at the level we’re operating at now, with all the treatments and staff we need, and then go through to our next step, which is finalising all the small details so we have the standard exactly where we want it to be across all aspects of the spa. Then, obviously, I want to grow the business, year by year, and hopefully win some awards too.

A spa is reborn

In a former life, Parklane, a Luxury Collection Resort & Spa, in Cyprus operated as Le Méridien Limassol – home to a well known spa globally. With its focus on thalassotherapy, including a wide range of indoor and outdoor pools, and 34 treatment rooms (before the refurb), spa has always been a core part of the destination and over the years it has scooped up 14 major industry awards and had a yearly turnover of more than €1.5m (US$1.7m, £1.3m).

In 2014, new owners felt it was time for a refresh. Now, after four-and-a-half years, an acquisition by Marriott and a major reconstruction, worth €150m (US$169m, £129m) that saw the entire resort rebuilt from the foundations, the property is set to shine once more.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
Paris Kounoudis oversees the thalassotherapy spa which is a major feature at the resort
More than €150m has been spent on the refurbishment of the old Le Méridien Limassol
Lighting, music, treatments – everything is hyper personalised says Kounoudis
Kalloni is targetting affluent travellers from the UK and Russia with its luxury facilities
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FEATURED SUPPLIERS

RKF Luxury Linen collaborates with CODAGE Paris
RKF Luxury Linen, a creator of the finest linen for spas and cosmetic brands, has announced a new collaboration with French cosmetic brand CODAGE Paris. [more...]

Technology will play a key role as spas adapt to business after the lockdown
As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction. [more...]
COMPANY PROFILES
Biologique Recherche

The company’s R&D team is driven to bring the latest unique products into the market. The most rec [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Springer-Miller International / SpaSoft - Reopening best practices
SpaSoft has unveiled its reopening recommendation resources Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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