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Letters
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Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]


Are urban spas the new Friday night bar?
Jennifer Findlay, founder, Core Essence
Jennifer Findlay

In Toronto Her Majesty’s Pleasure, a vibrant spa with a mix of beauty services, luxury retail, bar and café, competes with the best restaurants in the city. It’s a prime example of how the modern wellness environment, especially in urban settings, is undergoing rapid transformation. Hotel and day spas in cities and towns are prioritising community and connection over an environment of retreat and isolation. A great alternative to the traditional Friday night bar scene for the growing number of health-focused, teetotal millennials.

As such, signature programming, services and spa experiences are evolving. While treatment room revenue (most notably massage and aesthetic services) remain a critical driver for spa owners and operators, it’s now enhanced and balanced out by opportunity generated via group business. Hydrothermal circuits, such as those offered at Aire Ancient Baths in NYC and Barcelona and Bota Bota in Montreal, Quebec are but three examples. Beyond that, educational workshops, product demonstrations, beauty bars, botox parties, lunch-break and happy-hour express services and so much more are central urban spa menu fixtures.

Design concepts and space planning are changing too. Drawing inspiration from co-working spaces, we’ve seen great success with urban spas sporting a more flexible, open layout that promotes interaction and gathering. A strong food and beverage element can both encourage guests to linger longer and be a meaningful contributor to top and bottom line performance.

Not only are we excited to see this movement revitalise the urban spa market. The rise of social wellness presents a more fulfilling way to gather with friends, to learn and grow, and to prioritise self-care and socialisation in meaningful ways.

Bota Bota is encouraging community over isolation photo: ©Marie-Reine Mattera
What are the best ways to avoid therapist burnout?
Nikos Kouremenos, education and project manager, Raison d’Etre
Nikos Kouremenos

Any spa’s greatest asset is its staff, so I was interested in South Lodge’s focus on menu engineering to support therapist wellbeing (see SB19/2 p60). But I doubt the implementation of a £10 premium at the UK spa will reduce the demand for manual massages, as the cost is unlikely to influence a member paying £3,000 a year. Instead, limiting treatment hours for each therapist to 6-7 per day (7-8 during peak periods) is a more effective approach. Not only does it reduce staff burnout, but also preserves guest satisfaction as therapists work at their optimum potential.

Rather than discourage (or eliminate) manual massages, spa managers should encourage therapists to look after themselves. A great tip is to teach staff a variety of hand strengthening exercises to prevent and protect against repetitive strain injury. Additionally, spa managers should enforce regular staff breaks throughout the day and also provide adjustable equipment to ensure they aren’t overstretching/hunching during treatments. Ultimately, by understanding the value of good therapists and their work on guests, spas benefit in the long run, when looking at guest satisfaction, referrals and loyalty.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
FEATURED SUPPLIERS

Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]

BC SoftWear develops natural cotton and triple layer face masks for washing and reusing
Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon. [more...]
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
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Zenoti’s Smart Marketing uses A.I. to maintain regular and effective communications with your customers. The result is increased customer retention, fuller schedules and more revenue. Find out more...
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16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 
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News   Products   Magazine
Letters
Write to reply

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]


Are urban spas the new Friday night bar?
Jennifer Findlay, founder, Core Essence
Jennifer Findlay

In Toronto Her Majesty’s Pleasure, a vibrant spa with a mix of beauty services, luxury retail, bar and café, competes with the best restaurants in the city. It’s a prime example of how the modern wellness environment, especially in urban settings, is undergoing rapid transformation. Hotel and day spas in cities and towns are prioritising community and connection over an environment of retreat and isolation. A great alternative to the traditional Friday night bar scene for the growing number of health-focused, teetotal millennials.

As such, signature programming, services and spa experiences are evolving. While treatment room revenue (most notably massage and aesthetic services) remain a critical driver for spa owners and operators, it’s now enhanced and balanced out by opportunity generated via group business. Hydrothermal circuits, such as those offered at Aire Ancient Baths in NYC and Barcelona and Bota Bota in Montreal, Quebec are but three examples. Beyond that, educational workshops, product demonstrations, beauty bars, botox parties, lunch-break and happy-hour express services and so much more are central urban spa menu fixtures.

Design concepts and space planning are changing too. Drawing inspiration from co-working spaces, we’ve seen great success with urban spas sporting a more flexible, open layout that promotes interaction and gathering. A strong food and beverage element can both encourage guests to linger longer and be a meaningful contributor to top and bottom line performance.

Not only are we excited to see this movement revitalise the urban spa market. The rise of social wellness presents a more fulfilling way to gather with friends, to learn and grow, and to prioritise self-care and socialisation in meaningful ways.

Bota Bota is encouraging community over isolation photo: ©Marie-Reine Mattera
What are the best ways to avoid therapist burnout?
Nikos Kouremenos, education and project manager, Raison d’Etre
Nikos Kouremenos

Any spa’s greatest asset is its staff, so I was interested in South Lodge’s focus on menu engineering to support therapist wellbeing (see SB19/2 p60). But I doubt the implementation of a £10 premium at the UK spa will reduce the demand for manual massages, as the cost is unlikely to influence a member paying £3,000 a year. Instead, limiting treatment hours for each therapist to 6-7 per day (7-8 during peak periods) is a more effective approach. Not only does it reduce staff burnout, but also preserves guest satisfaction as therapists work at their optimum potential.

Rather than discourage (or eliminate) manual massages, spa managers should encourage therapists to look after themselves. A great tip is to teach staff a variety of hand strengthening exercises to prevent and protect against repetitive strain injury. Additionally, spa managers should enforce regular staff breaks throughout the day and also provide adjustable equipment to ensure they aren’t overstretching/hunching during treatments. Ultimately, by understanding the value of good therapists and their work on guests, spas benefit in the long run, when looking at guest satisfaction, referrals and loyalty.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
LATEST NEWS
Psychology professor trains Preidlhof’s therapists how to help guests recover from lockdown
Italian destination spa and hotel, Preidlhof, in South Tyrol, has reopened with new measures and offerings designed to address the guests’ needs and challenges following global lockdown.
Subtle Energies develops programmes to support emotional and physical recovery from lockdown
Ayurvedic product house, Subtle Energies, has developed two programmes for people coming out of isolation to help restore their bodies physically, mentally and emotionally.
Four Seasons Silicon Valley brings wellness refresh to guest rooms with Tonal wellbeing upgrade
Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in- room gym and personal trainer, for guests to use at their convenience.
Alberto Apostoli, Laszlo Puczko and Martin Goldman to speak at inaugural Medical Wellness Congress
Vladi Kovanic, founder of industry event, Forum HOTel&SPA, has announced the launch of a new medi-wellness event called The Medical Wellness Congress.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July.
Todd Walter appointed president of WTS
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO.
Wellness specialists from Rancho La Puerta and The Farm to host virtual masterclass on healing journeys
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito.
Dubai government gives green light for spas to reopen
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March.
Anna Teal: “Spas need to consider re-evaluating the role of the therapist”
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online offering and how the industry can capitalise off demand for online retail.
GWS announces venue change – will be held at The Breakers, Florida
The Global Wellness Summit (GWS) has switched venues from Tel Aviv to the US following travel disruption due to the pandemic.
London’s River Thames set to welcome floating botanical wellness spa and hot springs
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London.
+ More news   
 
FEATURED SUPPLIERS

Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]

BC SoftWear develops natural cotton and triple layer face masks for washing and reusing
Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon. [more...]
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti Smart Marketing
Zenoti’s Smart Marketing uses A.I. to maintain regular and effective communications with your customers. The result is increased customer retention, fuller schedules and more revenue. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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