News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
Spa People
Matt Sykes

Victoria has a plethora of geothermal springs and this creates a unique selling point globally for our state


Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for a hot springs bathing cycle around the emerging sector in the state of Victoria.

He recently presented the route to the spa industry for the first time at the Global Thermal Think Tank summit in China (see p62) and the California Hot Springs Convention in the USA.

The 900km Great Victorian Bathing Trail would run along Australia’s southern coast taking in a wide variety of bathing destinations such as hot springs and sea baths, river baths and beaches, mineral springs, forest baths and salt, ice and lake baths. In total, Sykes says it would connect around 50 locations, business and initiatives.

The proposed route will also link with Victoria’s Aboriginal Cultural Trail as well as hiking, rail and bike routes.

Sykes produced the blueprint after he won a 2018 fellowship at the Victoria Tourism Industry Council.

For research, he visited global thermal destinations, looking at industry benchmarks and experiencing a variety of international bathing methods. He started in southern and central Australia, he then travelled to Tasmania and then further afield to China and Japan. He also explored Europe, visiting Iceland, Finland and Norway, and then Denmark, Sweden and the UK.

The trail would begin at the Deep Blue Hotel and Hot Spring in Warrnambool and trace the coastline to the state’s eastern border Metung on the Gippsland Lakes in East Gippsland, where Peninsula Hot Springs is also developing a hot springs wellness hotel and bathing marina.

Along the way, people have the opportunity to experience the Twelve Apostles Hot Springs near Port Campbell, opening January 2022; Peninsula Hot Springs on the Mornington Peninsula; the Phillip Island Hot Springs and Saltwater Baths, which are under construction and the Nunduk Hot Springs Resort in Seacombe, East Gippsland which is scheduled to open in 2021.

Sykes argues the initiative will kickstart community and economic regeneration and is an opportunity to create a nature-based economy that is supportive of the local ecology.

“Victoria has a plethora of geothermal springs,” he says, “this creates a unique selling point globally for our state and positions Victoria prominently among destinations around the world that are focusing on this lucrative and growing sector.

“By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.”

Sykes is now exploring the potential for other bathing trails in the Australian states of Queensland and New South Wales.

To see the proposed Great Victorian Bathing Trail in detail visit spabusiness.com/bathingtrail

Nunduk Hot Springs, due to open in 2021, is included in the cycle
FEATURED SUPPLIERS

Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Premier Software Solutions Ltd

Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson as [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Zenoti Connect
An easy and integrative interaction platform, Zenoti Connect enables you to pamper your clients before, during, and after the appointment with a tinge of personalization. Looking for a new Client or delighting an existing one – Zenoti Connect is the answer! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

09 Jun 2020

ISA Summer Business Forum

The Lodge at Ashford Castle, Cong, Ireland
10-12 Jun 2020

Piscina & Wellness Mexico

Centro Citibanamex, Mexico City, Mexico
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
News   Products   Magazine
Spa People
Matt Sykes

Victoria has a plethora of geothermal springs and this creates a unique selling point globally for our state


Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for a hot springs bathing cycle around the emerging sector in the state of Victoria.

He recently presented the route to the spa industry for the first time at the Global Thermal Think Tank summit in China (see p62) and the California Hot Springs Convention in the USA.

The 900km Great Victorian Bathing Trail would run along Australia’s southern coast taking in a wide variety of bathing destinations such as hot springs and sea baths, river baths and beaches, mineral springs, forest baths and salt, ice and lake baths. In total, Sykes says it would connect around 50 locations, business and initiatives.

The proposed route will also link with Victoria’s Aboriginal Cultural Trail as well as hiking, rail and bike routes.

Sykes produced the blueprint after he won a 2018 fellowship at the Victoria Tourism Industry Council.

For research, he visited global thermal destinations, looking at industry benchmarks and experiencing a variety of international bathing methods. He started in southern and central Australia, he then travelled to Tasmania and then further afield to China and Japan. He also explored Europe, visiting Iceland, Finland and Norway, and then Denmark, Sweden and the UK.

The trail would begin at the Deep Blue Hotel and Hot Spring in Warrnambool and trace the coastline to the state’s eastern border Metung on the Gippsland Lakes in East Gippsland, where Peninsula Hot Springs is also developing a hot springs wellness hotel and bathing marina.

Along the way, people have the opportunity to experience the Twelve Apostles Hot Springs near Port Campbell, opening January 2022; Peninsula Hot Springs on the Mornington Peninsula; the Phillip Island Hot Springs and Saltwater Baths, which are under construction and the Nunduk Hot Springs Resort in Seacombe, East Gippsland which is scheduled to open in 2021.

Sykes argues the initiative will kickstart community and economic regeneration and is an opportunity to create a nature-based economy that is supportive of the local ecology.

“Victoria has a plethora of geothermal springs,” he says, “this creates a unique selling point globally for our state and positions Victoria prominently among destinations around the world that are focusing on this lucrative and growing sector.

“By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.”

Sykes is now exploring the potential for other bathing trails in the Australian states of Queensland and New South Wales.

To see the proposed Great Victorian Bathing Trail in detail visit spabusiness.com/bathingtrail

Nunduk Hot Springs, due to open in 2021, is included in the cycle
LATEST NEWS
SHA reopening with new programmes co-developed by NASA and Harvard in July
Integrative medi-wellness facility, SHA Wellness Clinic, will be welcoming guests from 22 July 2020 with new programmes and treatments co-developed with NASA and Harvard.
Chiva-Som wellness resort to reopen on 12 June
Luxury Thai wellness resort Chiva-Som in Hua Hin, Thailand has announced it will reopen its doors on 12 June 2020, following closure due to the global pandemic.
COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam
The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.
Made for Life Organics inks deal with Amazon in 'natural strategic step'
In response to the COVID-19 pandemic, skincare brand Made for Life Organics has signed a deal to sell its products via Amazon while spas are closed.
Global Wellness Day 2020 to be celebrated in over 150 countries via 24-hour live stream
Due to the global pandemic, there has been a renewed focus on health and a spotlight shone on wellness. On 13 June 2020 the ninth annual Global Wellness Day will be hosted using a 24-hour live stream to highlight the importance of wellness.
Plans revealed for luxury spa resort at ‘Heart chakra of the earth’ in Hungary
Architecture practice Johannes Torpe Studios has unveiled the first glimpses of the Buda Resort; a luxury spa resort located in the Visegrad Hills of Hungary and inspired by the spiritual symbolism of its setting.
Webinar roundup: Reopening, sauna science and mental wellness
With lockdown measures gradually beginning to ease around the world, webinars have focused on looking to the future of wellness and preparing spas for reopening. Sessions have also focused on sauna science, mental wellness and business strategies in a COVID-19 landscape.
‘No room for error’ during spas reopenings, say Pitsikalis and Ryan
Globally, spas have only got one opportunity to get reopening right, says Frank Pitsikalis, chair of the ISPA Foundation board of directors.
ISPA announces virtual Spa Reopening Town Hall series
ISPA has announced it’s hosting a series of virtual Spa Reopening Town Halls to share insights and observations of spa leaders who’ve reopened businesses as lockdown eases.
Surviving and thriving: a GWS masterclass from Cathy Feliciano-Chon
Being open to failure will help businesses survive in the Coronavirus landscape, according to Cathy Feliciano-Chon, founder of Hong Kong-based brand comms agency, CatchOn.
Dunphy, Trieste and Verbruggen team up to assist wellness businesses during reopening phase
Industry figures Maggy Dunphy, Diane Trieste and Liz Verbruggen have collaborated to create an industry resource – called The SOS Spa Project – to assist wellness businesses in preparing to welcome back guests following the Coronavirus shutdown.
Webinar roundup: insights from hospitality and health tourism
With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.
+ More news   
 
FEATURED SUPPLIERS

Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Premier Software Solutions Ltd

Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson as [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti Connect
An easy and integrative interaction platform, Zenoti Connect enables you to pamper your clients before, during, and after the appointment with a tinge of personalization. Looking for a new Client or delighting an existing one – Zenoti Connect is the answer! Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

09 Jun 2020

ISA Summer Business Forum

The Lodge at Ashford Castle, Cong, Ireland
10-12 Jun 2020

Piscina & Wellness Mexico

Centro Citibanamex, Mexico City, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS