Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Noel Asmar Group launches new textile recycling initiative for hotels and spas
POSTED 16 Oct 2019 . BY Jane Kitchen
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected].

RELATED STORIES
  Noel Asmar to host fashion show at ISPA


Canada-based design group Noel Asmar – known for its fashion-forward spa uniforms – will be previewing its spring/summer 2017 fashion collection during a fashion show at the ISPA Conference & Expo in Las Vegas on Tuesday, 13 September, from 12:00 to 1:30.
MORE NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
+ More news   

FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
Vinésime

Vinésime is a skincare brand that creates its own active ingredients from selected vineyards in the [more...]
Spa Bureau

We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Noel Asmar Group launches new textile recycling initiative for hotels and spas
POSTED 16 Oct 2019 . BY Jane Kitchen
Asmar, second from left, announced the new textile recycling initiative during a panel at the Global Wellness Summit in Singapore today
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.

Hospitality Lifecycle is an initiative to provide hotels and spas access to practical, cost-effective solutions to safely and securely dispose of used uniforms, robes, towels, and sheets through global recycling experts. It will begin like Noel Asmar Group’s North American partner, Debrand.

The programme is tailored for both small and large properties, regardless of whom they purchase their textiles from, and end-to-end services are provided by Debrand on a cost-per-pound basis.

The move is motivated by the textile industry’s negative carbon footprint, and the vast amount of textiles that are sent to the landfill or incinerator around the world each day.

“Gone are the days when you can dump product in landfills without environmental and financial costs.” said Noel Asmar, CEO of Noel Asmar Group.

Through the new programme, spas and hospitality companies can box and ship their products directly to Debrand, with no minimums or maximums. Debrand then weighs, processes and sorts the textiles, and also provides a monthly or quarterly report to the company.

Asmar said recycling old textiles from the hospitality and spa industry isn’t a simple task, due to the quantity of textiles used and the fact that many use mixed fibres in order to withstand repeat wear and washings. Items such as bare zippers, buttons and accessories also need to be removed, sorted and managed.

Asmar said she recognised the responsibility to find sustainable and creative ways to manage her company’s own textile waste, including damaged apparel, fabric bolt ends, and notions, and partnered with Debrand for an ‘out-of-the-box’ solution.

Throughout this process, Asmar began to ask properties what they were doing with their expired uniforms, and it soon became clear that most companies don’t have established policies for end-of-life textiles.

Asmar was committed to finding a one-stop service provider for hotels and spas to manage their textile waste, and partnered with Debrand to bring Hospitality Lifecycle to life within the US and Canada. She hopes to find similar partners in different regions around the world.

“With an intimate knowledge of textile recycling capabilities and innovation, Debrand understands the challenges and barriers facing the apparel and textile industries,” said Asmar. “They are committed to extend the useful life of recycled goods and look for creative ways to use the recycled product.”

Many products are upcycled to create dog beds, filler for furniture cushions and insulation for walls.

"With the textile industry being one of the largest contributors to global pollution, industry stakeholders such as the hospitality sector have an incredible opportunity to collaborate and spark significant change,” said Amelia Eleiter, VP business services for Debrand. “Debrand is proud to partner with the Noel Asmar Group on the launch of Hospitality LifecycleTM, a program built to provide the industry with a simple, sustainable and necessary solution to textile waste.”

Noel Asmar Uniforms also recently won the ISPA Innovate Award for its collection of sustainable uniforms made from recycled plastic bottles.

For more information, please contact [email protected].

RELATED STORIES
Noel Asmar to host fashion show at ISPA


Canada-based design group Noel Asmar – known for its fashion-forward spa uniforms – will be previewing its spring/summer 2017 fashion collection during a fashion show at the ISPA Conference & Expo in Las Vegas on Tuesday, 13 September, from 12:00 to 1:30.
MORE NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
Vinésime

Vinésime is a skincare brand that creates its own active ingredients from selected vineyards in the [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS