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NEWS
Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr
POSTED 19 Nov 2019 . BY Megan Whitby
Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa.

We've combined new technology, such as VR, with techniques known to provoke physiological reactions since ancient times.
– David Lobser, lead creative technologist
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.
Guests can sample over 10 relaxation stations.
The experience is designed to help guests reimagine relaxation.
The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.
Luxury Escapism has announced plans to build a second spa in New York.
MORE NEWS
Wellness Access Institute launches to improve understanding of and accessibility to wellness
A new think tank called the Wellness Access Institute (WAI – pronounced why) has launched to help the industry address its biggest problems and drive research-based innovation.
Veronica Schreibeis Smith and Amir Alroy join GWS Advisory Board
The Global Wellness Summit (GWS) has announced the appointment of two international wellness thought leaders to its Advisory Board.
FaceGym heads down under with first Australian studio, partnered with Mecca
Facial fitness and skincare brand FaceGym has entered the Australian market with its first bricks and mortar studio in Sydney and a new deal with Australasian beauty retailer Mecca.
Emlyn Brown, Kent Richards and Sara Codner outline top priorities for spa and wellness leaders in 2023
Spa and wellness industry thought leaders gathered yesterday (26 January) at the Grow Well webinar – hosted by We Work Well – to share their plans, vision and strategies for 2023.
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31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
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News   Products   Magazine
NEWS
Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr
POSTED 19 Nov 2019 . BY Megan Whitby
Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa.
We've combined new technology, such as VR, with techniques known to provoke physiological reactions since ancient times.
– David Lobser, lead creative technologist
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.
Guests can sample over 10 relaxation stations.
The experience is designed to help guests reimagine relaxation.
The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.
Luxury Escapism has announced plans to build a second spa in New York.
MORE NEWS
Wellness Access Institute launches to improve understanding of and accessibility to wellness
A new think tank called the Wellness Access Institute (WAI – pronounced why) has launched to help the industry address its biggest problems and drive research-based innovation.
Veronica Schreibeis Smith and Amir Alroy join GWS Advisory Board
The Global Wellness Summit (GWS) has announced the appointment of two international wellness thought leaders to its Advisory Board.
FaceGym heads down under with first Australian studio, partnered with Mecca
Facial fitness and skincare brand FaceGym has entered the Australian market with its first bricks and mortar studio in Sydney and a new deal with Australasian beauty retailer Mecca.
Emlyn Brown, Kent Richards and Sara Codner outline top priorities for spa and wellness leaders in 2023
Spa and wellness industry thought leaders gathered yesterday (26 January) at the Grow Well webinar – hosted by We Work Well – to share their plans, vision and strategies for 2023.
Elemis achieves B Corp Status
British skincare and spa brand Elemis has announced its new status as a Certified B Corp after almost two years of implementing changes to processes, and practices and launching new initiatives across the business.
Recovery-focused spa brand The Covery outlines 2023 expansion plans
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
+ More news   
 
FEATURED SUPPLIERS

Vladi Kovanic reveals first details of ForumHOTel&Spa 2023 speaker line-up
Premier spa industry event ForumHOTel&Spa will be hosted in person at the Hotel Four Seasons George V in Paris, France, on 1 June 2023. [more...]

bbspa_France channels La Dolce Vita to realise Biologique Recherche’s new Rome outpost
Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Crown Sports Lockers

Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

REM UK Ltd - REM Spa: relax, breathe, be inspired
Welcome to REM, quality salon furniture, spa furniture & barber furniture made in Britain since 1918 Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Jan - 02 Feb 2023

Spatex 2023

Coventry Building Society Arena, Coventry, United Kingdom
05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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