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NEWS
Blueprint for growth: 900km bathing trail proposed for Australia
POSTED 03 Jan 2020 . BY Megan Whitby
In total, the cycle would connect around 50 locations, business and initiatives.
"By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy."
– Matt Sykes
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector.

Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018. It was recently presented at the G3T summit (Global Thermal Think Tank), the California Hot Springs Convention and the Victorian Tourism conference.

Sykes has proposed a 900km bathing trail along Australia’s southern coastline – called the Great Victorian Bathing Cycle.

The integrated coastal bathing trail would link hot springs running from Metung to Portland; taking in a stretch of sea baths and saunas around Port Phillip Bay, as well as a string of baths and floating saunas along the Yarra River.

In total, the cycle would connect around 50 locations, business and initiatives.

The trail will connect a wide variety of bathing destinations including hot springs and sea baths, river baths and beaches, mineral springs, forest baths and salt, ice and lake baths.

The Great Victorian Bathing Cycle will connect with Victoria’s Aboriginal Cultural Trail as well as hiking, rail and bike trails. Routes will take in Victoria’s Green Necklace and Melbourne’s Blue Necklace.

To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods. He started in Southern and Central Australia, he then travelled to Tasmania and then furth afield to China and Japan.

He also explored Europe, visiting Iceland, Finland and Norway, and then Denmark, Sweden and the UK.

The trail would begin at the Deep Blue Hotel and Hot Spring in Warrnambool and trace the coastline to the state’s Eastern border Metung on the Gippsland Lakes in East Gippsland, where Peninsula Hot Springs is also developing a hot springs wellness hotel and bathing marina.

Along the way, people have the opportunity to experience the Twelve Apostles Hot Springs near Port Campbell, opening January 2022; Peninsula Hot Springs on the Mornington Peninsula; the Phillip Island Hot Springs and Saltwater Baths, which are under construction and the Nunduk Hot Springs Resort in Seacombe, East Gippsland which is scheduled to open in 2021.

Sykes argues the initiative will kickstart community and economic regeneration and is an opportunity to create a nature-based economy which is supportive of the local ecology.

“Victoria has a plethora of geothermal springs,” he said, “this creates a unique selling point globally for our state and positions Victoria prominently among destinations around the world that are focusing on this lucrative and growing sector.”

“By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.”

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods.
Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018.
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The marriage of thermal bathing and entertainment: Peninsula Hot Springs unveils AU$13m amphitheatre expansion


Australia’s Peninsula Hot Springs has unveiled its new AU$13m Bath House Amphitheatre – its biggest expansion to date.
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News   Products   Magazine
NEWS
Blueprint for growth: 900km bathing trail proposed for Australia
POSTED 03 Jan 2020 . BY Megan Whitby
In total, the cycle would connect around 50 locations, business and initiatives.
By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.
– Matt Sykes
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector.

Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018. It was recently presented at the G3T summit (Global Thermal Think Tank), the California Hot Springs Convention and the Victorian Tourism conference.

Sykes has proposed a 900km bathing trail along Australia’s southern coastline – called the Great Victorian Bathing Cycle.

The integrated coastal bathing trail would link hot springs running from Metung to Portland; taking in a stretch of sea baths and saunas around Port Phillip Bay, as well as a string of baths and floating saunas along the Yarra River.

In total, the cycle would connect around 50 locations, business and initiatives.

The trail will connect a wide variety of bathing destinations including hot springs and sea baths, river baths and beaches, mineral springs, forest baths and salt, ice and lake baths.

The Great Victorian Bathing Cycle will connect with Victoria’s Aboriginal Cultural Trail as well as hiking, rail and bike trails. Routes will take in Victoria’s Green Necklace and Melbourne’s Blue Necklace.

To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods. He started in Southern and Central Australia, he then travelled to Tasmania and then furth afield to China and Japan.

He also explored Europe, visiting Iceland, Finland and Norway, and then Denmark, Sweden and the UK.

The trail would begin at the Deep Blue Hotel and Hot Spring in Warrnambool and trace the coastline to the state’s Eastern border Metung on the Gippsland Lakes in East Gippsland, where Peninsula Hot Springs is also developing a hot springs wellness hotel and bathing marina.

Along the way, people have the opportunity to experience the Twelve Apostles Hot Springs near Port Campbell, opening January 2022; Peninsula Hot Springs on the Mornington Peninsula; the Phillip Island Hot Springs and Saltwater Baths, which are under construction and the Nunduk Hot Springs Resort in Seacombe, East Gippsland which is scheduled to open in 2021.

Sykes argues the initiative will kickstart community and economic regeneration and is an opportunity to create a nature-based economy which is supportive of the local ecology.

“Victoria has a plethora of geothermal springs,” he said, “this creates a unique selling point globally for our state and positions Victoria prominently among destinations around the world that are focusing on this lucrative and growing sector.”

“By 2030 we could create a signature wellness experience that’s nature-based, wellness-focused and defined by a common regenerative development philosophy.”

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
To inform the blueprint, Sykes visited global thermal destinations, researching industry benchmarks and experiencing a variety of international bathing methods.
Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s Lynette Bergin Fellowship in 2018.
RELATED STORIES
The marriage of thermal bathing and entertainment: Peninsula Hot Springs unveils AU$13m amphitheatre expansion


Australia’s Peninsula Hot Springs has unveiled its new AU$13m Bath House Amphitheatre – its biggest expansion to date.
Exclusive: Details for Peninsula Hot Springs expansion revealed


Australia’s Peninsula Hot Springs (PHS) is planning a major expansion focused on story- driven experiences including an open-air amphitheatre with seven pools and seating for 700 people, Spa Opportunities can reveal.
New wellness experience debuts at Peninsula Hot Springs


The power of touch combined with the restorative energy of the Australian earth has inspired a new wellness experience, Clay Ridge, at Peninsula Hot Springs on the Mornington Peninsula in Victoria, Australia.
Peninsula Hot Springs teams with Mental Health Australia


Peninsula Hot Springs in Australia has become the first Corporate Friend of Mental Health Australia, supporting the peak body in its mission to create the best mental health system in the world.
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Psychology professor trains Preidlhof’s therapists how to help guests recover from lockdown
Italian destination spa and hotel, Preidlhof, in South Tyrol, has reopened with new measures and offerings designed to address the guests’ needs and challenges following global lockdown.
Subtle Energies develops programmes to support emotional and physical recovery from lockdown
Ayurvedic product house, Subtle Energies, has developed two programmes for people coming out of isolation to help restore their bodies physically, mentally and emotionally.
Four Seasons Silicon Valley brings wellness refresh to guest rooms with Tonal wellbeing upgrade
Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in- room gym and personal trainer, for guests to use at their convenience.
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Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon. [more...]

Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]
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Blu Spas, Inc.

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+ More catalogues  

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Provide your customers with a seamless and frictionless payment experience. With 99.99% uptime, round the clock security and support, Zenoti Payment will surely give you an upper hand! Find out more...
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16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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