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NEWS
Parsons, Vance and Wayland-Smith launch new consultancy firm, The Spa Collective
POSTED 26 May 2020 . BY Megan Whitby
The consultancy firm is providing management, leadership and development services for the spa and wellness industry
"While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same"
– Robert Vance
Laura Parsons, Robert Vance and Jennifer Wayland-Smith have announced they are collaborating to launch a brand new spa consultancy named The Spa Collective.

The new consultancy is the product of two existing spa consultancies uniting under one roof, with Vance and Parsons joining from The WellSpring Group and Wayland-Smith coming from Wayland-Smith Consulting.

With the strapline ‘smart alone, brilliant together’, the consultancy firm is providing management, leadership and development services for the spa and wellness industry. Its offering ranges from pre-opening consulting, spa branding and concept coaching to review of SOPs and retail strategy.

The trio brings over 60 years of industry experience combined to the company, with each member having served on the ISPA Board of Directors during their career.

Parsons has worked with branded and boutique hotels and resorts in the US, Caribbean, and Europe, leading spa teams of many sizes. She has also held a role as director of operations in the Americas for ESPA and is principal and CEO of The WellSpring Group.

Currently working as chief wellness officer at The WellSpring Group, Vance’s experience as a wellness consultant has consisted of planning, pre-opening, renovation and ongoing facility management. He has worked with major brands including Accor, Four Seasons, Sensei, Golden Door and Mii amo.

Wayland-Smith has previously worked for a collection of independent and global hospitality companies, including Mandarin Oriental and Golden Door Spa. Her emphasis has mainly focused on daily operations, but she has also been involved in spa planning and development, construction, expansion and opening.

Vance spoke to Spa Business: “The Spa Collective evolved organically from a conversation about how we could better support each other and serve the industry that we love. We realised we’re strong as individual consultancies, but working as a consortium – with our collective knowledge, experience, and passion – we could support our clients and this industry in a more dynamic way.

“While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same. No matter what part of the spa world we work in, it’s about providing the best experience for our guests, for our clients and for our colleagues,” he concluded.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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ISPA’s 2018 board of directors and officers elected


Three new board members have joined the International SPA Association’s (ISPA) board of directors and officers.
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Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
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Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
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Wellness specialists from Rancho La Puerta and The Farm to host virtual masterclass on healing journeys
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News   Products   Magazine
NEWS
Parsons, Vance and Wayland-Smith launch new consultancy firm, The Spa Collective
POSTED 26 May 2020 . BY Megan Whitby
The consultancy firm is providing management, leadership and development services for the spa and wellness industry
While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same
– Robert Vance
Laura Parsons, Robert Vance and Jennifer Wayland-Smith have announced they are collaborating to launch a brand new spa consultancy named The Spa Collective.

The new consultancy is the product of two existing spa consultancies uniting under one roof, with Vance and Parsons joining from The WellSpring Group and Wayland-Smith coming from Wayland-Smith Consulting.

With the strapline ‘smart alone, brilliant together’, the consultancy firm is providing management, leadership and development services for the spa and wellness industry. Its offering ranges from pre-opening consulting, spa branding and concept coaching to review of SOPs and retail strategy.

The trio brings over 60 years of industry experience combined to the company, with each member having served on the ISPA Board of Directors during their career.

Parsons has worked with branded and boutique hotels and resorts in the US, Caribbean, and Europe, leading spa teams of many sizes. She has also held a role as director of operations in the Americas for ESPA and is principal and CEO of The WellSpring Group.

Currently working as chief wellness officer at The WellSpring Group, Vance’s experience as a wellness consultant has consisted of planning, pre-opening, renovation and ongoing facility management. He has worked with major brands including Accor, Four Seasons, Sensei, Golden Door and Mii amo.

Wayland-Smith has previously worked for a collection of independent and global hospitality companies, including Mandarin Oriental and Golden Door Spa. Her emphasis has mainly focused on daily operations, but she has also been involved in spa planning and development, construction, expansion and opening.

Vance spoke to Spa Business: “The Spa Collective evolved organically from a conversation about how we could better support each other and serve the industry that we love. We realised we’re strong as individual consultancies, but working as a consortium – with our collective knowledge, experience, and passion – we could support our clients and this industry in a more dynamic way.

“While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same. No matter what part of the spa world we work in, it’s about providing the best experience for our guests, for our clients and for our colleagues,” he concluded.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
RELATED STORIES
ISPA’s 2018 board of directors and officers elected


Three new board members have joined the International SPA Association’s (ISPA) board of directors and officers.
MORE NEWS
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July.
Todd Walter appointed president of WTS
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO.
Wellness specialists from Rancho La Puerta and The Farm to host virtual masterclass on healing journeys
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito.
Dubai government gives green light for spas to reopen
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March.
Anna Teal: “Spas need to consider re-evaluating the role of the therapist”
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online offering and how the industry can capitalise off demand for online retail.
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FEATURED SUPPLIERS

Keep cool with Zimmer
Spas can choose from a variety of experiences and concepts to offer guests, but the reliability of Cold Sauna icelab -110 ̊C is what differentiates it as a wellness proposition. [more...]

Made for multi-center spas. Perfect for the post-COVID world
Your customers expect greater health and safety assurances. Zenoti helps you exceed new expectations by seamlessly weaving every interaction with your brand through their trusted mobile phones, reducing unnecessary touch and maintaining social distancing. [more...]
COMPANY PROFILES
Crown Sports Lockers

Founded in 1990, Crown Sports Lockers specialise in the manufacture of bespoke timber changing-roo [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti - Technology designed for the post-COVID world
Zenoti enables customers and employees to use personal devices, assuring safety and convenience. Guests receive “Uber-like” convenience, with intuitive booking, less wait-times, and automatic check-ins and payments. You deliver exceptional experiences, while spending less on other systems. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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