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NEWS
COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam
POSTED 03 Jun 2020 . BY Megan Whitby
Anna Bjurstam, Six Senses wellness pioneer
The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.

Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next.

“At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said, “They won’t just want a massage, they’ll want to learn about it.

“In anticipation of this, we created and launched our At Home With Six Senses portal – in just under a month – on 24 March. The aim of the platform is to offer proactive and pragmatic ways for people to care for themselves and the people they love.”

Six Senses launched the portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience during the coronavirus shutdown.

At Home with Six Senses’ content is structured around the brand’s key wellness pillars – Mindfulness, Eat, Sleep, Move, Live Naturally and Connect.

“The portal offers advice around our brand values – on how to reduce anxiety and loneliness for example,” explained Bjurstam, “As well as tips on everything from working at home to getting into good sleep routines.

“It’s been hugely successful in enabling us to communicate with our customers and they’re giving feedback daily on what they like and don’t like.”

Looking ahead, Bjurstam is positive about the future of wellness and wellness tourism, having seen encouraging signs of interest in recently reopened Six Senses resorts.

“Like all spa businesses, we’ve had to shut our properties – but there is light at the end of the tunnel. IHG, the owners of Six Senses, had 170 hotels closed in mid-March and almost all of those have now reopened. At Six Senses Quing Cheng Mountain in China, the restaurant had 70 walk-ins the first day the lockdown was lifted and it’s experiencing up to 100 per cent occupancy at the weekends.

“The ramp-up will be slow and limited to domestic travel this summer, but then the international side will pick up and there will be a huge opportunity for wellness tourism when it does.”

Bjurstam is a strong believer in the power of positivity and recently publicly highlighted a scientific study which proves that optimism is associated with lower levels of disease.

She’s urged people to harness optimism and mindfulness to maintain wellbeing during the pandemic, as, in her opinion, both are crucial to surviving lockdown and remaining healthy.

To read more in the latest issue of Spa Business, click here.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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News   Products   Magazine
NEWS
COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam
POSTED 03 Jun 2020 . BY Megan Whitby
Anna Bjurstam, Six Senses wellness pioneer
The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.

Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next.

“At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said, “They won’t just want a massage, they’ll want to learn about it.

“In anticipation of this, we created and launched our At Home With Six Senses portal – in just under a month – on 24 March. The aim of the platform is to offer proactive and pragmatic ways for people to care for themselves and the people they love.”

Six Senses launched the portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience during the coronavirus shutdown.

At Home with Six Senses’ content is structured around the brand’s key wellness pillars – Mindfulness, Eat, Sleep, Move, Live Naturally and Connect.

“The portal offers advice around our brand values – on how to reduce anxiety and loneliness for example,” explained Bjurstam, “As well as tips on everything from working at home to getting into good sleep routines.

“It’s been hugely successful in enabling us to communicate with our customers and they’re giving feedback daily on what they like and don’t like.”

Looking ahead, Bjurstam is positive about the future of wellness and wellness tourism, having seen encouraging signs of interest in recently reopened Six Senses resorts.

“Like all spa businesses, we’ve had to shut our properties – but there is light at the end of the tunnel. IHG, the owners of Six Senses, had 170 hotels closed in mid-March and almost all of those have now reopened. At Six Senses Quing Cheng Mountain in China, the restaurant had 70 walk-ins the first day the lockdown was lifted and it’s experiencing up to 100 per cent occupancy at the weekends.

“The ramp-up will be slow and limited to domestic travel this summer, but then the international side will pick up and there will be a huge opportunity for wellness tourism when it does.”

Bjurstam is a strong believer in the power of positivity and recently publicly highlighted a scientific study which proves that optimism is associated with lower levels of disease.

She’s urged people to harness optimism and mindfulness to maintain wellbeing during the pandemic, as, in her opinion, both are crucial to surviving lockdown and remaining healthy.

To read more in the latest issue of Spa Business, click here.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
RELATED STORIES
FEATURE: Everyone’s talking about: COVID-19


Spa operators, wellness companies and organisations from around the world talk to Spa Business about the impact of coronavirus and what to expect down the line
Gerry Bodeker, Marc Cohen and Anna Bjurstam to speak at virtual International Ayurveda and Yoga Conference


Spa brand Subtle Energies has announced that this year’s International Ayurveda and Yoga Conference will be hosted online with free entry for all.
Raison d’Etre launches wellness think tank


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MORE NEWS
Four Seasons Silicon Valley brings wellness refresh to guest rooms with Tonal wellbeing upgrade
Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in- room gym and personal trainer, for guests to use at their convenience.
Alberto Apostoli, Laszlo Pucko and Martin Goldman to speak at inaugural Medical Wellness Congress
Vladi Kovanic, founder of industry event, Forum HOTel&SPA, has announced the launch of a new medi-wellness event called The Medical Wellness Congress.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
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Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
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As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Spa Bureau

United by a common philosophy, vision, and values, we provide practical business solutions for th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti - Technology designed for the post-COVID world
Zenoti enables customers and employees to use personal devices, assuring safety and convenience. Guests receive “Uber-like” convenience, with intuitive booking, less wait-times, and automatic check-ins and payments. You deliver exceptional experiences, while spending less on other systems. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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