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Sauna from Finland launches new concept to upgrade thermal offerings with authentic Finnish food and drinks
POSTED 02 Oct 2020 . BY Megan Whitby
According to the Sauna from Finland, food, drinks and cooking are an important part of the sauna experience Credit: Shutterstock/RossHelen
Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing
– Satu Freyberg
Sauna from Finland has launched a new initiative to elevate ordinary sauna bathing rituals into authentic Finnish lifestyle experiences through the incorporation of traditional Finnish food and drink.

Sauna from Finland is a network of nearly 200 companies within the sauna field, and assists hotels and spas in implementing authentic Finnish sauna experiences.

According to the organisation, food, drinks and cooking are an important part of sauna bathing, as flavours and beautifully presented food enhance the overall sensory experience.

The new concept, called “Tasteful by Sauna from Finland”, attaches various kinds of Finnish food and drinks to the sauna tradition and aims to involve Finnish grocery, kitchenware and tableware companies interested in developing their export to the international markets by associating their products with the Finnish sauna experience.

The concept is designed to kickstart a new generation of authentic Finnish sauna bathing, involving food, drink, packaging and serving options offered within sauna services, such as gift boxes, picnic baskets and menus for hotels and spas.

Sauna from Finland has created the initiative to inspire others who want to make more out of heat experiences, and perhaps earn more money from them too.

“We have consulted sauna service providers for years and are excited to offer them an even more comprehensive sauna experience consultation with the support of our new concept,” said Satu Freyberg, head of international marketing at Sauna from Finland.

“Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing. This way, they provide a high-quality memorable service.”

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Sauna from Finland launches new concept to upgrade thermal offerings with authentic Finnish food and drinks
POSTED 02 Oct 2020 . BY Megan Whitby
According to the Sauna from Finland, food, drinks and cooking are an important part of the sauna experience Credit: Shutterstock/RossHelen
Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing
– Satu Freyberg
Sauna from Finland has launched a new initiative to elevate ordinary sauna bathing rituals into authentic Finnish lifestyle experiences through the incorporation of traditional Finnish food and drink.

Sauna from Finland is a network of nearly 200 companies within the sauna field, and assists hotels and spas in implementing authentic Finnish sauna experiences.

According to the organisation, food, drinks and cooking are an important part of sauna bathing, as flavours and beautifully presented food enhance the overall sensory experience.

The new concept, called “Tasteful by Sauna from Finland”, attaches various kinds of Finnish food and drinks to the sauna tradition and aims to involve Finnish grocery, kitchenware and tableware companies interested in developing their export to the international markets by associating their products with the Finnish sauna experience.

The concept is designed to kickstart a new generation of authentic Finnish sauna bathing, involving food, drink, packaging and serving options offered within sauna services, such as gift boxes, picnic baskets and menus for hotels and spas.

Sauna from Finland has created the initiative to inspire others who want to make more out of heat experiences, and perhaps earn more money from them too.

“We have consulted sauna service providers for years and are excited to offer them an even more comprehensive sauna experience consultation with the support of our new concept,” said Satu Freyberg, head of international marketing at Sauna from Finland.

“Many service providers want to distinguish themselves from others by offering the customers a complete Finnish lifestyle experience instead of just regular sauna bathing. This way, they provide a high-quality memorable service.”

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Heated debate – industry experts clash over sauna science and COVID-19


With no cure for the coronavirus, there is much debate in the wellness industry about interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.
FEATURE: Spa Programmes: On the menu


Event saunas, sunlight therapy and health and happiness retreats feature in our programming series
LivNordic collaborates with Sauna From Finland to bring authentic sauna experience to spas


Spa consultancy Raison d’Etre’s spa brand LivNordic is collaborating with Sauna From Finland to help spas and consumers discover the importance of authentic sauna practice. The company says a lack of understanding about sauna practice means that spa- goers outside of Finland are rarely receiving the experience that the sauna was designed for.
MORE NEWS
Accor in exclusive negotiations with Ennismore over US$1bn merger
Hospitality groups, Accor and Ennismore are entering into exclusive negotiations to form a new lifestyle operator in the hospitality sector, named Ennismore, as part of a US$1bn merger.
The Well creates integrated wellness retreat in New England countryside for Auberge Resorts
The Well has struck its first-ever hospitality partnership and developed a holistic wellbeing retreat for Auberge Resort Collection’s Mayflower Inn & Spa resort, in Connecticut.
The Chenot Group announces passing of industry icon Henri Chenot
Spa and wellness veteran, Henri Chenot, has passed away, according to a statement released today (2 December) by his leading wellness brand, Chenot Group.
Groupe Nordik to unveil US$38m spa village which will become blueprint for major North American rollout
Thermal spa operator Groupe Nordik has announced further details about its upcoming US$37.7m (CA$50m €34.4m, £29.4m) wellness project in Whitby, Greater Toronto.
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VOYA unveils new seasonal offering inspired by human connection
Due to the pandemic, many human connections and experiences have been lost and organic marine product house, VOYA, has sought to find ways to bring those vital connections back with its new seasonal offering. [more...]

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L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
COMPANY PROFILES
TylöHelo

TylöHelo specialises in producing bespoke thermal experience areas for luxury hotels and spas. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-04 Dec 2020

World Sauna Forum

Online, Finland
09 Dec 2020

Health, Fitness and Wellness Leadership Summit (APAC)

Raffles City Convention Centre, Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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