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Nobu continues global expansion and announces plans for debut African property in Marrakech
POSTED 23 Oct 2020 . BY Megan Whitby
The hotel will house 71 guestrooms and suites plus 2,000sq m of spa and fitness facilities Credit: Shutterstock/Balate Dorin
Nobu has a strong appeal for the local market as well as the international traveller
– Trevor Horwell
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021.

The 71-key Nobu Hotel Marrakech is being realised through a collaboration between Hivernage Collection, MC Hotels, (the owners of Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality.

Transformed into a luxury lifestyle destination, the hotel will house 2,000sq m of spa and fitness facilities, a selection of dining venues, rooftop spaces and indoor and outdoor swimming pools.

Where rich heritage meets Nobu Hospitality's contemporary flair, Nobu Hotel Marrakech will be located in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna.

"The launch in Marrakech will be the first Nobu Hotel in Africa,” said Ahmed Bennani, president of Hivernage Collection, “Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by the strong base of European and US Nobu customers.”

Trevor Horwell, CEO Nobu Hospitality, added: “An increasing number of hotel owners today want to maintain the integrity of their properties, while having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess.

“The global health and economic crisis have underscored this, and with Nobu's strong appeal to the local market as well as the international traveller, we’re pleased to provide such an advantage.”

Nobu’s global expansion plan is making headway in the UK this year, as the group is preparing to celebrate the opening of its second London hotel destination – the 249-key Nobu Hotel London Portman Square.
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NEWS
Nobu continues global expansion and announces plans for debut African property in Marrakech
POSTED 23 Oct 2020 . BY Megan Whitby
The hotel will house 71 guestrooms and suites plus 2,000sq m of spa and fitness facilities Credit: Shutterstock/Balate Dorin
Nobu has a strong appeal for the local market as well as the international traveller
– Trevor Horwell
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021.

The 71-key Nobu Hotel Marrakech is being realised through a collaboration between Hivernage Collection, MC Hotels, (the owners of Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality.

Transformed into a luxury lifestyle destination, the hotel will house 2,000sq m of spa and fitness facilities, a selection of dining venues, rooftop spaces and indoor and outdoor swimming pools.

Where rich heritage meets Nobu Hospitality's contemporary flair, Nobu Hotel Marrakech will be located in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna.

"The launch in Marrakech will be the first Nobu Hotel in Africa,” said Ahmed Bennani, president of Hivernage Collection, “Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by the strong base of European and US Nobu customers.”

Trevor Horwell, CEO Nobu Hospitality, added: “An increasing number of hotel owners today want to maintain the integrity of their properties, while having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess.

“The global health and economic crisis have underscored this, and with Nobu's strong appeal to the local market as well as the international traveller, we’re pleased to provide such an advantage.”

Nobu’s global expansion plan is making headway in the UK this year, as the group is preparing to celebrate the opening of its second London hotel destination – the 249-key Nobu Hotel London Portman Square.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Nobu announces November opening for London hotel and wellness facility


Robert De Niro’s luxury lifestyle brand, Nobu Hospitality, is set to open a new London property Nobu in Marylebone, in November 2020.
Nobu Los Cabos features spa with outdoor hydrotherapy garden


Robert De Niro’s lifestyle brand Nobu Hospitality has opened its latest location in Los Cabos, Mexico. The 200-bedroom Nobu Hotel Los Cabos features a 13,691sq ft Esencia Spa, created by international spa consultants Blu Spas.
WATG and Studio PCH join up to design palatial Mexican retreat


Global architecture firm Wimberly, Allison, Tong & Goo (WATG) and Studio PCH have teamed up to build the Nobu Hotel Los Cabos – the first Mexican property from the Robert de Niro- and Chef Nobu Matsuhisa-founded Nobu Collection.
‘Hollywood workout’ operator Lagree opens studio at Nobu Hotel


Boutique club operator Studio Lagree has opened its third London studio, at Nobu Hotel Shoreditch.
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The Chenot Group announces passing of industry icon Henri Chenot
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Tranquil urban spa opens in heart of Kyoto with spring water onsen
Marriott International has opened a new Luxury Collection hotel in Kyoto, Japan, complete with a spa and selection of traditional Japanese onsen baths
Anthony Molet to become Davines Group CEO as Paolo Braguzzi announces plans to step down
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has announced Paolo Braguzzi will leave his role as CEO and managing director, in May 2021.
Florida Spa Association forms strategic alliances with CFSA and FSMA
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It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Dec 2020

Self-Care and Personal Sustainability Summit

Kripalu Center for Yoga and Health, Massachusetts, United States
03-04 Dec 2020

World Sauna Forum

Online, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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