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NEWS
Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
POSTED 25 Nov 2020 . BY Megan Whitby
According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy Credit: Accor
The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future
– Emlyn Brown
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests.

More than a gym, it taps into a new era of training diversity, integrated technology and the support of a like-minded community to help Pullman guests stay on top of their fitness game.

Key elements include:

– An around the clock mix of live and virtual fitness classes, powered by Les Mills

– A vibrant fitness space – created after collaboration between Bergman Interior, Fitness Design Group and Accor – carefully developed to beckon interaction and energise bodies while inspiring minds

– Integrated physical activity beyond the gym and fitness studio, including Fit Trails with outdoor exercise circuits and In-Room Fitness Kits

– Pullman will also offer healthy menus created in tune with various dietary needs, abundant in clean food, wholesome ingredients.

According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy which encompasses the universal pillars of healthy living - sleep, food, sport, and spa - providing guests with the opportunity for healthier travel experiences based on their individual pursuits and routines.

The new concept is available at Pullman Paris Centre Bercy and will be introduced in phases around the world beginning in October at select locations and continuing its global rollout throughout 2021 and beyond.

“The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future,” said Emlyn Brown, Accor’s global wellbeing VP.

“Pullman Power’s platform draws on the energy and dynamism of the top fitness concepts globally. Our ambition is to blur the line between a boutique fitness experience and a more conventional hotel gym.”

According to Brown, despite the current global interruptions, the consumer demand for modern and exciting fitness concepts is a global macro trend that is here to stay.

“Our approach encourages Pullman properties to facilitate innovation through video on-demand classes, in-room experiences, app-based exercise partnerships as well as outdoor exercise to create a truly holistic approach to fitness.”
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
POSTED 25 Nov 2020 . BY Megan Whitby
According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy Credit: Accor
The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future
– Emlyn Brown
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests.

More than a gym, it taps into a new era of training diversity, integrated technology and the support of a like-minded community to help Pullman guests stay on top of their fitness game.

Key elements include:

– An around the clock mix of live and virtual fitness classes, powered by Les Mills

– A vibrant fitness space – created after collaboration between Bergman Interior, Fitness Design Group and Accor – carefully developed to beckon interaction and energise bodies while inspiring minds

– Integrated physical activity beyond the gym and fitness studio, including Fit Trails with outdoor exercise circuits and In-Room Fitness Kits

– Pullman will also offer healthy menus created in tune with various dietary needs, abundant in clean food, wholesome ingredients.

According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy which encompasses the universal pillars of healthy living - sleep, food, sport, and spa - providing guests with the opportunity for healthier travel experiences based on their individual pursuits and routines.

The new concept is available at Pullman Paris Centre Bercy and will be introduced in phases around the world beginning in October at select locations and continuing its global rollout throughout 2021 and beyond.

“The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future,” said Emlyn Brown, Accor’s global wellbeing VP.

“Pullman Power’s platform draws on the energy and dynamism of the top fitness concepts globally. Our ambition is to blur the line between a boutique fitness experience and a more conventional hotel gym.”

According to Brown, despite the current global interruptions, the consumer demand for modern and exciting fitness concepts is a global macro trend that is here to stay.

“Our approach encourages Pullman properties to facilitate innovation through video on-demand classes, in-room experiences, app-based exercise partnerships as well as outdoor exercise to create a truly holistic approach to fitness.”
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown


Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
Pullman's new Maldives property to include underwater aqua villas


Pullman’s Maldives Maamutaa Resort will open two underwater aqua villas this November, exposing guests to the island’s vibrant marine life and coral reef during their stay.
Emlyn Brown is appointed VP of well-being at AccorHotels


Emlyn Brown has joined AccorHotels as VP of well-being for its luxury brands and will work on spa and wellness for properties such as Sofitel, Pullman, Swissôtel and Grand Mercure, among others. He will be based in Paris.
Pullman teams up with neurotechnology company for new sleep programme


AccorHotels has partnered with Rythm, a neurotechnology company, in a pilot programme that brings Rythm’s wearable sleep tech product, Dreem, to guests at Pullman Paris Centre - Bercy and Pullman San Francisco.
MORE NEWS
Phoenicia Malta unveils refreshing light-filled spa with suspended treatment rooms
Luxury five-star hotel The Phoenicia Malta has been upgraded with a 1,200sq m new Deep Nature Spa in the heart of Valletta, in Malta.
ISPA replaces 2021 Conference & Expo with virtual event to inform and inspire
The International Spa Association (ISPA) has decided to cancel its upcoming ISPA Conference & Expo in May, due to the ongoing global pandemic.
Amanda Winwood announces plans for Spafest in September 2021
Amanda Winwood, founder of Made for Life Organics, has announced that industry event Spafest will be held in the UK in September.
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COMPANY PROFILES
Crown Sports Lockers

Founded in 1990, Crown Sports Lockers specialise in the manufacture of bespoke timber changing-roo [more...]
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CATALOGUE GALLERY
+ More catalogues  

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ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
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22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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