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NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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Amanda Winwood announces plans for Spafest in September 2021
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News   Products   Magazine
NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
MORE NEWS
Phoenicia Malta unveils refreshing light-filled spa with suspended treatment rooms
Luxury five-star hotel The Phoenicia Malta has been upgraded with a 1,200sq m new Deep Nature Spa in the heart of Valletta, in Malta.
ISPA replaces 2021 Conference & Expo with virtual event to inform and inspire
The International Spa Association (ISPA) has decided to cancel its upcoming ISPA Conference & Expo in May, due to the ongoing global pandemic.
Amanda Winwood announces plans for Spafest in September 2021
Amanda Winwood, founder of Made for Life Organics, has announced that industry event Spafest will be held in the UK in September.
UK beauty industry makes history after achieving sector-specific government representation
After a steadfast strategic campaign, the British Beauty Council, UK Spa Association, British Association of Beauty Therapy and Cosmetology (BABTAC) and the National Hair & Beauty Federation has been granted a new sector-specific team within government, dedicated specifically to supporting Personal Care.
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Countryside retreats triumph in Spas of America's top 100 US spas of 2020
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Comfort Zone continues sustainability success, following results from Davines’ annual report
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has introduced its sustainability results achieved in 2019 and outlined the new goals for 2020. [more...]

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]
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Concept Spa & Golf

Concept has developed a comprehensive reservation management product that includes solutions to mana [more...]
+ More profiles  
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Personalised workouts delivered. Find out more...
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22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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