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NEWS
Mark Wahlberg joins Power Plate as stakeholder and brand ambassador
POSTED 29 Apr 2021 . BY Liz Terry
Mark Wahlberg has invested in Power Plate Credit: Power Plate/Mark Wahlburg
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.
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US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
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NEWS
Mark Wahlberg joins Power Plate as stakeholder and brand ambassador
POSTED 29 Apr 2021 . BY Liz Terry
Mark Wahlberg has invested in Power Plate Credit: Power Plate/Mark Wahlburg
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.
RELATED STORIES
FEATURE: Promotion: Adapting to change


Powerplate’s Iain Murray on the company’s development and strategy
FEATURE: Promotional feature: Power Plate


Power Plate is launching a trade in, trade up programme
FEATURE: Promotional feature: Power plate


Discover the latest vision from Power Plate
MORE NEWS
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
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Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]
+ More featured suppliers  
COMPANY PROFILES
Clinique La Prairie

Founded in 1931 by Professor Niehans, a pioneer in the development of cell therapy, Clinique La Prai [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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