GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
NEWS
ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models
POSTED 04 May 2021 . BY Tom Walker
The call to action identifies four key 'reclaims' for the ageing populations Credit: Shutterstock/Frank11
It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Wellness architect Veronica Schreibeis Smith wins Leading Woman In Wellness Award


Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture, was presented with the Leading Women in Wellness Award at the 2020 Global Wellness Summit.
FEATURE: Opinion: Challenging ageism


The ICAA’s Colin Milner says the fitness industry can stop ageism devastating lives
FEATURE: Industry insights: A conversation with...


ICAA’s Colin Milner speaks to MIT AgeLab director Dr Joseph Coughlin about the reality of our ageing population and the importance of engaging older people
Older people “don’t die” when pushed hard, Active Ageing chief tells PTs


One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard.
MORE NEWS
Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pampered pooches: Nobu's London hotel introduces bespoke spa robes for dogs
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
+ More news   
LATEST JOBS
Spa Manager
Barnham Broom Hotel
Salary: Highly competitive
Job location: Norwich, UK
Spa Manager
Everyone Active
Salary: Excellent Package + bonus scheme
Job location: Alton Sports Centre, UK , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With thirty years’ experience, Aquaform offers a wide range of shower systems for the wellness secto [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-20 May 2021

Hot Springs Connection Conference

Quinns Hot Springs Resort, Paradise, United States
23-26 May 2021

Global Beauty & Wellness Exchange

Montage Deer Valley, Park City, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
NEWS
ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models
POSTED 04 May 2021 . BY Tom Walker
The call to action identifies four key 'reclaims' for the ageing populations Credit: Shutterstock/Frank11
It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Wellness architect Veronica Schreibeis Smith wins Leading Woman In Wellness Award


Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture, was presented with the Leading Women in Wellness Award at the 2020 Global Wellness Summit.
FEATURE: Opinion: Challenging ageism


The ICAA’s Colin Milner says the fitness industry can stop ageism devastating lives
FEATURE: Industry insights: A conversation with...


ICAA’s Colin Milner speaks to MIT AgeLab director Dr Joseph Coughlin about the reality of our ageing population and the importance of engaging older people
Older people “don’t die” when pushed hard, Active Ageing chief tells PTs


One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard.
MORE NEWS
Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pampered pooches: Nobu's London hotel introduces bespoke spa robes for dogs
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
Sue Harmsworth: “I’m starting to hate the word wellness”
In the Global Wellness Institute’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about the trends and challenges facing the spa and wellness industry.
Seth Godin leads ISPA masterclass on how spas can optimise their marketing strategy
Marketing guru and New York Times best-selling author Seth Godin kicked off ISPA’s Stronger Together Summit today (10 May) with an insightful keynote Power Session about the benefits of using creative, remarkable thinking to transform spa businesses' ideas and practices.
+ More news   
 
FEATURED SUPPLIERS

Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With thirty years’ experience, Aquaform offers a wide range of shower systems for the wellness secto [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-20 May 2021

Hot Springs Connection Conference

Quinns Hot Springs Resort, Paradise, United States
23-26 May 2021

Global Beauty & Wellness Exchange

Montage Deer Valley, Park City, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS