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NEWS
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
POSTED 13 May 2021 . BY Katie Barnes
Mattison's human-centric approach resonated with spa leaders Credit: Seth Mattison, FutureSight Labs
You have the infinite power and capacity to do this. You wouldn't have been put into a position of leadership unless you had this inside you
– Seth Mattison, founder, FutureSight Labs
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.

Mattison, the founder of FutureSight Labs, helps leaders from organisations such as Johnson & Johnson, IBM and The Walt Disney Company prepare for the culture of the workplace years from now.

His human-centric approach to business resonated with spa leaders as he shared four strategies to help them confidently move forward following the pandemic.

"Find and activate the idea of self-compassion," he said, explaining that leaders need to take care of themselves before they can support others.

Part of his advice in this respect was to 'name the emotion'.

"In neuroscience, until you can articulate something, your brain disregards it," he says, "but those emotions don't just go away, they manifest themselves in stress and illness."

He also suggested that leaders find the time to 'reframe the story'. "You need to ask yourself 'what can I do now, that I couldn't do before'," he said. "What's your spa story, how can you reframe it and sell it to your team?"

Mattison's second strategy is to 'expand what's possible'.

He recommended spas take a wider lens to your business, looking at what might happen in three to five year's time and what's possible in the longer term.

If you do that "you can strategically position your business to take advantage of what's next," he said.

Think like a scientist was Mattison's third tip. Not by wearing a white coat and working in a lab, but by continually experimenting as spas start to operate again.

Businesses that come up with new idea after new idea and trial them are the ones that will evolve faster than the competition. "But don't let ego and pride get you stuck on one notion," he warned, adding that it's important to acknowledge what doesn't work so you can quickly move on.

His final piece of advice? "Mobilise the magic," he said, explaining that the magic isn't the spa business "it's you and your people and once you ignite your magic, that builds resilience in your team."

The best way to do this is to create community centred cultures where you have shared rituals and values that you check in on regularly so that people feel like they belong to something greater than themselves.

"You have the infinite power and capacity to do this," he concluded. "You wouldn't have been put into a position of leadership unless you had this inside you."
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery


The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Patrick Huey and Lynne McNees share top highlights from ISPA summit


Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in a COVID-19 landscape.
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Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
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NEWS
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
POSTED 13 May 2021 . BY Katie Barnes
Mattison's human-centric approach resonated with spa leaders Credit: Seth Mattison, FutureSight Labs
You have the infinite power and capacity to do this. You wouldn't have been put into a position of leadership unless you had this inside you
– Seth Mattison, founder, FutureSight Labs
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.

Mattison, the founder of FutureSight Labs, helps leaders from organisations such as Johnson & Johnson, IBM and The Walt Disney Company prepare for the culture of the workplace years from now.

His human-centric approach to business resonated with spa leaders as he shared four strategies to help them confidently move forward following the pandemic.

"Find and activate the idea of self-compassion," he said, explaining that leaders need to take care of themselves before they can support others.

Part of his advice in this respect was to 'name the emotion'.

"In neuroscience, until you can articulate something, your brain disregards it," he says, "but those emotions don't just go away, they manifest themselves in stress and illness."

He also suggested that leaders find the time to 'reframe the story'. "You need to ask yourself 'what can I do now, that I couldn't do before'," he said. "What's your spa story, how can you reframe it and sell it to your team?"

Mattison's second strategy is to 'expand what's possible'.

He recommended spas take a wider lens to your business, looking at what might happen in three to five year's time and what's possible in the longer term.

If you do that "you can strategically position your business to take advantage of what's next," he said.

Think like a scientist was Mattison's third tip. Not by wearing a white coat and working in a lab, but by continually experimenting as spas start to operate again.

Businesses that come up with new idea after new idea and trial them are the ones that will evolve faster than the competition. "But don't let ego and pride get you stuck on one notion," he warned, adding that it's important to acknowledge what doesn't work so you can quickly move on.

His final piece of advice? "Mobilise the magic," he said, explaining that the magic isn't the spa business "it's you and your people and once you ignite your magic, that builds resilience in your team."

The best way to do this is to create community centred cultures where you have shared rituals and values that you check in on regularly so that people feel like they belong to something greater than themselves.

"You have the infinite power and capacity to do this," he concluded. "You wouldn't have been put into a position of leadership unless you had this inside you."
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery


The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Patrick Huey and Lynne McNees share top highlights from ISPA summit


Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in a COVID-19 landscape.
MORE NEWS
First glimpses of new coastal retreat inspired by Scotland’s wildlife and heritage
The Isle of Mull Hotel & Spa, part of Crerar Hotels, will reveal its all-new wellness facility called the Driftwood Spa on 5 July 2021.
Social enterprise salon launches to support young people interested in a future in beauty industry
Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB).
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall
Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
Guerlain launches first spa in Israel with design inspired by Jerusalem’s architectural heritage
Premium skincare, makeup and fragrance brand Guerlain has opened an elegant new spa at the Waldorf Astoria Jerusalem.
Phytomer unveils second urban spa location in Paris
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FEATURED SUPPLIERS

Himalayan salt stone massages – the sustainable stone massage
Using warm hand-carved salt stones, a Himalayan salt stone massage offers a satisfying eco- friendly alternative to traditional basalt stone massages. [more...]

Zenoti partners with Sutherland Global to provide 24/7 support to over 12,000 beauty and wellness businesses
Cloud-based spa and salon software supplier Zenoti has partnered with digital transformation services company Sutherland Global, enabling its 12,000 global customers to resolve support needs within minutes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With thirty years’ experience, Aquaform offers a wide range of shower systems for the wellness secto [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-14 Jun 2021

2021 FHT Virtual Conference

Online,
20-21 Jun 2021

International Esthetics, Cosmetics & Spa Conference

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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