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NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air

Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
GWI refreshes UN Sustainable Development Goals initiative with new leadership appointments


Sustainable Spa Association co-founder and former group head of spa for Aspria, Lucy Brialey has been appointed as chair of the Global Wellness Institute’s United Nations Sustainable Development Goals initiative.
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall


Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
SSA launches #SpaWasteNotChallenge to inspire global spa teams to embrace sustainability


The Sustainable Spa Association (SSA) has partnered with sustainability specialist Stephanie Hodgson from MeettheFiveR’s to help global spas understand the importance of a circular economy.
Alta Capital Real Estate launches new fund targeting hospitality developments focused on sustainability and wellness


At a time when companies in the hospitality sector are facing unprecedented challenges, private equity firm Alta Capital Real Estate has grasped the opportunity to invest in undervalued wellness hospitality assets across Asia-Pacific.
MORE NEWS
Report: Leisure shift drives wellness real estate during the pandemic
Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom
The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
Canyon Ranch’s first urban wellness club to debut in Texas in 2023
US wellness lifestyle brand Canyon Ranch is curating a members-only urban wellness club concept to help its guests lead healthier happier lives.
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.
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Himalayan salt stone massages – the sustainable stone massage
Using warm hand-carved salt stones, a Himalayan salt stone massage offers a satisfying eco- friendly alternative to traditional basalt stone massages. [more...]

Biologique Recherche: 45 years of passion
Biologique Recherche was founded by a family of passionate skincare experts. Today, it's managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the Research & Development team. [more...]
+ More featured suppliers  
COMPANY PROFILES
Art of Cryo

artofcryo.com offers a wide range of treatment solutions for whole-body cryo. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

BC Softwear - Positioning Video for Pure Spa Linen & SupremeSoft
BC Softwear are the leading supplier of spa linen, luxury robes and footwear for the Spa Market. See how our Pure Spa Linen range can enhance your 5* spa and treatment offering. Thanks to The Langley, a Luxury Collection Hotel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS