GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
NEWS
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
POSTED 29 Jul 2021 . BY Megan Whitby
Findings show that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent Credit: Shutterstock/UfaBizPhoto

This study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward
– Colin McIlheney
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.

Following an initial preview of the research at ISPA’s Stronger Together Summit in May, the 85-page report is now available for all ISPA members.

The 2021 study captured the impact that the COVID-19 pandemic had on the US Spa Industry in 2020, including its effect on revenues and spa visits, both of which fell by more than 35 per cent.

The total number of US spa employees dipped by just over 20 per cent.

The total number of spa locations, however, dropped by only about four per cent, while revenue per spa visit fell just two dollars to US$97.50 (€82.12, £69.85).

“As expected, this year’s study reveals the scope of the challenge spas have faced throughout the pandemic, but it also illustrates the industry’s resourcefulness and innovative spirit,” said ISPA president Lynne McNees.

“Spas have worked tirelessly to continue safely serving guests, and recent indications of exceptionally high demand leave us confident in a strong recovery throughout 2021 and beyond.”

As in previous years, the ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study, which surveyed more than 2,000 US spa professionals.

In addition to revealing the pandemic’s economic impact, the study’s findings highlight the many ways spas adapted as they strove to reopen and resume safely serving guests, including:

  • The development of new spa menus (42 per cent)

  • Outdoor or curbside treatments (40 per cent)

  • Touchless treatments (21 per cent).


Findings also indicate that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent, indicating demand for spa services remains strong.

“This year’s edition of the study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward,” said PwC global research director Colin McIlheney.

“The study’s findings provide a clear picture of a challenging moment in time for the industry, but taken in context, they also suggest that the industry is in a position to recover well throughout 2021 and into 2022.”
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Research: More than a third of recent study's respondents still see a stigma attached to men visiting spas


Destination spa operator Champneys has revealed results from a 2021 survey of 1,000 UK males investigating the misconceptions around men, self-care and spas.
FEATURE: News report: ISPA's Big Five


ISPA's 2021 study gives the clearest picture to date of how COVID-19 has affected spa businesses in the US
Patrick Huey and Lynne McNees share top highlights from ISPA summit


Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in a COVID-19 landscape.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison


COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
MORE NEWS
Elegant spa opens in Budapest inspired by the River Danube and its native swans
A new spa has opened in Budapest, with design influenced by the city’s historical links to thermal bathing and the graceful forms of swans.
WTS International announces Barry Goldstein as chief executive officer
Spa consultancy and management firm WTS International has today announced the appointment of Barry Goldstein as chief executive officer (CEO).
Six Senses’ first spa resort in India to open within 14th-century walled fort, formerly home to royalty
Six Senses is scheduled to open its first Indian destination in Rajasthan in mid-October 2021, complete with a 2,800sq m spa. The wellness sanctuary will be powered by Ayurveda's alternative holistic healing traditions which originated in India more than 3,000 years ago.
Temporary insolvency measures in the UK to end on 1 October
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has confirmed.
+ More news   
LATEST JOBS
+ More jobs  

FEATURED SUPPLIERS

Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for. [more...]

Introducing Esthetica’s multi-function, fully adjustable spa treatment table
Some clients look for quality. Others look for perfect design or brand. Almost all of them want a treatment table that is reasonably priced. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

Safe Space have over 25 years of experience in the UK leisure and fitness industry, offering a highl [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
NEWS
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
POSTED 29 Jul 2021 . BY Megan Whitby
Findings show that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent Credit: Shutterstock/UfaBizPhoto
This study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward
– Colin McIlheney
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.

Following an initial preview of the research at ISPA’s Stronger Together Summit in May, the 85-page report is now available for all ISPA members.

The 2021 study captured the impact that the COVID-19 pandemic had on the US Spa Industry in 2020, including its effect on revenues and spa visits, both of which fell by more than 35 per cent.

The total number of US spa employees dipped by just over 20 per cent.

The total number of spa locations, however, dropped by only about four per cent, while revenue per spa visit fell just two dollars to US$97.50 (€82.12, £69.85).

“As expected, this year’s study reveals the scope of the challenge spas have faced throughout the pandemic, but it also illustrates the industry’s resourcefulness and innovative spirit,” said ISPA president Lynne McNees.

“Spas have worked tirelessly to continue safely serving guests, and recent indications of exceptionally high demand leave us confident in a strong recovery throughout 2021 and beyond.”

As in previous years, the ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study, which surveyed more than 2,000 US spa professionals.

In addition to revealing the pandemic’s economic impact, the study’s findings highlight the many ways spas adapted as they strove to reopen and resume safely serving guests, including:

  • The development of new spa menus (42 per cent)

  • Outdoor or curbside treatments (40 per cent)

  • Touchless treatments (21 per cent).


Findings also indicate that, despite the economic hardships endured by many spas in 2020, the average price per spa service actually increased by two per cent, indicating demand for spa services remains strong.

“This year’s edition of the study is critical not only to understanding the pandemic’s effects on the US spa industry but also to measuring its recovery as we move forward,” said PwC global research director Colin McIlheney.

“The study’s findings provide a clear picture of a challenging moment in time for the industry, but taken in context, they also suggest that the industry is in a position to recover well throughout 2021 and into 2022.”
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Research: More than a third of recent study's respondents still see a stigma attached to men visiting spas


Destination spa operator Champneys has revealed results from a 2021 survey of 1,000 UK males investigating the misconceptions around men, self-care and spas.
FEATURE: News report: ISPA's Big Five


ISPA's 2021 study gives the clearest picture to date of how COVID-19 has affected spa businesses in the US
Patrick Huey and Lynne McNees share top highlights from ISPA summit


Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in a COVID-19 landscape.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison


COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
MORE NEWS
Elegant spa opens in Budapest inspired by the River Danube and its native swans
A new spa has opened in Budapest, with design influenced by the city’s historical links to thermal bathing and the graceful forms of swans.
WTS International announces Barry Goldstein as chief executive officer
Spa consultancy and management firm WTS International has today announced the appointment of Barry Goldstein as chief executive officer (CEO).
Six Senses’ first spa resort in India to open within 14th-century walled fort, formerly home to royalty
Six Senses is scheduled to open its first Indian destination in Rajasthan in mid-October 2021, complete with a 2,800sq m spa. The wellness sanctuary will be powered by Ayurveda's alternative holistic healing traditions which originated in India more than 3,000 years ago.
Temporary insolvency measures in the UK to end on 1 October
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has confirmed.
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Hamlet, Robin Hood and Marie Curie inspire sauna masters at Aufguss World Championships 2021
Last week marked the eighth annual Aufguss World Championships, hosted in one of the world’s biggest saunas in Katowice, southern Poland.
+ More news   
 
FEATURED SUPPLIERS

Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for. [more...]

Introducing Esthetica’s multi-function, fully adjustable spa treatment table
Some clients look for quality. Others look for perfect design or brand. Almost all of them want a treatment table that is reasonably priced. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

Safe Space have over 25 years of experience in the UK leisure and fitness industry, offering a highl [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS