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NEWS
Zoe Wall hints future One&Only spas may partner with iconic fashion house
POSTED 05 May 2022 . BY Megan Whitby
Industry veteran Zoe Wall has been tasked with defining a distinct wellness offering for each Kerzner brand Credit: Kerzner International
In the latest issue of Spa Business, Kerzner’s new global wellness director Zoe Wall gives the lowdown on the resort developer and operator’s long term wellness gameplan.

The overall strategy
“We want to position our hotels with wellness as a central resort hub and not just an add-on or an afterthought,” Wall says.

At present, Kerzner’s portfolio includes 12 One&Only Resorts, Mazagan Beach & Golf Resort in Morocco and three Atlantis Resort & Residences – with an anticipated cap of five being built, given their US$2bn price tag.

In 2021, the brand had also outlined plans to grow its portfolio with the launch of a new fitness-focused hospitality concept called Siro Hotels.

Wall has been brought on board to align and define each brand’s wellness offering. She says the most important thing for Kerzner is that each hotel group is very distinct, so each concept needs to be unique to that brand.

Right time, right place
Of all the brands, One&Only has the largest wellness focus following an alignment with Chenot Group in 2019.

Fast-forward three years and only two Chenot Spas have opened, in Malaysia and Montenegro.

However, Wall says Chenot will feature at upcoming locations in Greece and Montana.

“When that deal was signed, it seemed Chenot would roll out across all properties,” she says, “But Kerzner soon realised that medical wellness is complex and requires a completely different business model from a spa.”

Adding medical across the One&Only portfolio isn’t viable says Wall, and also doesn’t really make sense.

“Having worked on medical spas for years, I know demand is specific to certain locations and markets. The destinations where you launch must have the infrastructure to support it. You need the capacity for hospital collaborations so you can run diagnostic tests, for example.”

Licensing and expensive staffing are also pitfalls, especially because regulation varies by region, while refits are challenging.

“If you’re doing greenfield projects, you build your spa to meet requirements, but if you’re pivoting an existing spa to incorporate medical, it’s more difficult,” she adds.

Guest perspectives are also a factor, because positioning a medical offering where the majority are on holiday can cause a mismatch of expectations.

“I agree there’s a space for medical in the right location, but that offering has to be adapted if it’s a luxury hotel where guests are predominantly on holiday,” says Wall. “The biggest challenge going forward will be to make the medical model more hospitality-friendly.”

Joining forces
Partnering up One&Only properties will either open in partnership with Chenot or offer a holistic wellness pathway in partnership with other brands, something Wall is already pursuing.

She’s gained inspiration from collaborations with fashion houses such as Guerlain, Givenchy and Dior, having seen strong results at the Guerlain Spa One&Only The Palm, in Dubai which delivers 130-150 treatments a day.

“I was impressed by the attention to detail in the spa, retail boutique and treatments,” she says, “the entire guest journey is very high couture.

“Previously I think these luxury brands only wanted one exclusive spa, but now they’re open to exploring collaborations with high-end hotels,” she says.

“From their perspective, they’ve changed their business dynamics because these spas can be very profitable – they also massively drive retail.

A couple of well-known fashion house spas in Paris have a retail turnover of a couple of million euros annually.

“Much like Chenot, a partnership like this wouldn’t be for every location,” says Wall, “but perhaps more for urban locations where you have the footfall.”

Wall says 40 per cent of Guerlain Spa’s custom comes from day guests, something she’s impressed by as it’s not the most accessible location in Dubai. “The fact guests are willing to drive all that way is telling. So for city locations where we have the residential locations, I think partnerships like this could be interesting,” she continues.

Wall doesn’t confirm which brands she’s looking into, but she’s searching further afield for fashion house tie-ups that are new to the spa market.

Head to the latest issue of Spa Business to read the full interview and hear more about Kerzner’s future projects – including the fitness-focused Siro – and how Wall intends to maintain momentum behind the rise in demand for spa and wellness.
RELATED STORIES
  FEATURE: Spa People: Zoe Wall


Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
  One&Only will bring Chenot Method stateside at new mountain retreat


Lone Mountain Land Company and Kerzner International will launch the first One&Only resort and residential community in the US in 2024.
  Zoe Wall appointed as Kerzner's first global wellness director


Industry veteran Zoe Wall has begun a new role as global wellness director for resort developer and operator Kerzner International.
  ESPA designs holistic treatment series for One&Only and will plant at least one tree for every ritual booked


Luxury resort operator One&Only Resorts and international skincare and spa brand ESPA have partnered to bring new spa programming to select One&Only resorts.
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NEWS
Zoe Wall hints future One&Only spas may partner with iconic fashion house
POSTED 05 May 2022 . BY Megan Whitby
Industry veteran Zoe Wall has been tasked with defining a distinct wellness offering for each Kerzner brand Credit: Kerzner International
In the latest issue of Spa Business, Kerzner’s new global wellness director Zoe Wall gives the lowdown on the resort developer and operator’s long term wellness gameplan.

The overall strategy
“We want to position our hotels with wellness as a central resort hub and not just an add-on or an afterthought,” Wall says.

At present, Kerzner’s portfolio includes 12 One&Only Resorts, Mazagan Beach & Golf Resort in Morocco and three Atlantis Resort & Residences – with an anticipated cap of five being built, given their US$2bn price tag.

In 2021, the brand had also outlined plans to grow its portfolio with the launch of a new fitness-focused hospitality concept called Siro Hotels.

Wall has been brought on board to align and define each brand’s wellness offering. She says the most important thing for Kerzner is that each hotel group is very distinct, so each concept needs to be unique to that brand.

Right time, right place
Of all the brands, One&Only has the largest wellness focus following an alignment with Chenot Group in 2019.

Fast-forward three years and only two Chenot Spas have opened, in Malaysia and Montenegro.

However, Wall says Chenot will feature at upcoming locations in Greece and Montana.

“When that deal was signed, it seemed Chenot would roll out across all properties,” she says, “But Kerzner soon realised that medical wellness is complex and requires a completely different business model from a spa.”

Adding medical across the One&Only portfolio isn’t viable says Wall, and also doesn’t really make sense.

“Having worked on medical spas for years, I know demand is specific to certain locations and markets. The destinations where you launch must have the infrastructure to support it. You need the capacity for hospital collaborations so you can run diagnostic tests, for example.”

Licensing and expensive staffing are also pitfalls, especially because regulation varies by region, while refits are challenging.

“If you’re doing greenfield projects, you build your spa to meet requirements, but if you’re pivoting an existing spa to incorporate medical, it’s more difficult,” she adds.

Guest perspectives are also a factor, because positioning a medical offering where the majority are on holiday can cause a mismatch of expectations.

“I agree there’s a space for medical in the right location, but that offering has to be adapted if it’s a luxury hotel where guests are predominantly on holiday,” says Wall. “The biggest challenge going forward will be to make the medical model more hospitality-friendly.”

Joining forces
Partnering up One&Only properties will either open in partnership with Chenot or offer a holistic wellness pathway in partnership with other brands, something Wall is already pursuing.

She’s gained inspiration from collaborations with fashion houses such as Guerlain, Givenchy and Dior, having seen strong results at the Guerlain Spa One&Only The Palm, in Dubai which delivers 130-150 treatments a day.

“I was impressed by the attention to detail in the spa, retail boutique and treatments,” she says, “the entire guest journey is very high couture.

“Previously I think these luxury brands only wanted one exclusive spa, but now they’re open to exploring collaborations with high-end hotels,” she says.

“From their perspective, they’ve changed their business dynamics because these spas can be very profitable – they also massively drive retail.

A couple of well-known fashion house spas in Paris have a retail turnover of a couple of million euros annually.

“Much like Chenot, a partnership like this wouldn’t be for every location,” says Wall, “but perhaps more for urban locations where you have the footfall.”

Wall says 40 per cent of Guerlain Spa’s custom comes from day guests, something she’s impressed by as it’s not the most accessible location in Dubai. “The fact guests are willing to drive all that way is telling. So for city locations where we have the residential locations, I think partnerships like this could be interesting,” she continues.

Wall doesn’t confirm which brands she’s looking into, but she’s searching further afield for fashion house tie-ups that are new to the spa market.

Head to the latest issue of Spa Business to read the full interview and hear more about Kerzner’s future projects – including the fitness-focused Siro – and how Wall intends to maintain momentum behind the rise in demand for spa and wellness.
RELATED STORIES
FEATURE: Spa People: Zoe Wall


Zoe Wall talks about driving the global spa and wellness agenda at Kerzner
One&Only will bring Chenot Method stateside at new mountain retreat


Lone Mountain Land Company and Kerzner International will launch the first One&Only resort and residential community in the US in 2024.
Zoe Wall appointed as Kerzner's first global wellness director


Industry veteran Zoe Wall has begun a new role as global wellness director for resort developer and operator Kerzner International.
ESPA designs holistic treatment series for One&Only and will plant at least one tree for every ritual booked


Luxury resort operator One&Only Resorts and international skincare and spa brand ESPA have partnered to bring new spa programming to select One&Only resorts.
MORE NEWS
Susie Ellis, Belgin Aksoy and Michael Roizen head up GWS' all-new podcast season
The Global Wellness Summit (GWS) has kicked off the sixth season of its wellness podcast which has recently been renamed Global Wellness Conversations (GWC).
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn a year to global GDP
A new report by Deloitte, outlining the social and economic value of the global health and fitness industry, has been released by The Global Health & Fitness Alliance (GHFA), in collaboration with IHRSA.
Jacqueline Berry steps up to group director of spa and wellbeing at Miraval
Industry veteran Jacqueline Berry has been appointed group director of spa and wellbeing at Miraval. She will oversee the company's Life in Balance spas at Miraval Arizona, Miraval Austin and Miraval Berkshires.
Rosewood set to make Venetian debut following restoration of Hotel Bauer
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How can snow therapy enhance fitness and wellness experiences?
Incorporating a SnowRoom into your spa or fitness studio is a tried and tested business decision which will not only provide a wealth of health benefits for guests but also leave them speechless after experiencing an unforgettable wellness experience. [more...]

Horwood House Hotel receives new Matrix Fitness gym and spa after £6m refurb
Over the last two years, Horwood House Hotel has undergone a £6m refurbishment which has seen it upgraded with a brand new spa and leisure facilities, including an 800sq ft gym installed with top of the range Matrix Fitness cardio and strength equipment. [more...]
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Beltrami Linen S.r.l.

Beltrami is an Italian family-owned business with over 50 years’ experience in textile manufacturing [more...]
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Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
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DIRECTORY
+ More directory  
DIARY

 

25-27 Jun 2022

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
27-28 Jun 2022

Medical Wellness Congress

St. Martins Spa & Lodge, Frauenkirchen, Austria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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