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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
RELATED STORIES
FEATURE: Fitness: Equal measures


Uber cool fitness brand Equinox opens its first hotel in New York – and takes spa just as seriously as its workouts
FEATURE: Interview: Amanda Al-Masri


Equinox's new VP of spa services on the integration of spa and fitness
FEATURE: People profile: Amanda Al-Masri


Equinox’s head of spa services says wellness is a big focus for the fitness brand
MORE NEWS
April opening for Heckfield Place's new nature-centric spa in heart of English countryside
Just as spring dawns across the UK this April, a brand new botanical spa will come to life in the grounds of English country hotel and retreat Heckfield Place in Hampshire.
Vast geothermal lagoon costing up to $500m could open in Québec in 2024
Plans for a net-zero geothermal bathing lagoon and chalet village near Québec City, Canada, are blazing a trail in sustainability.
Massage Heights experiences historic revenue growth
North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year.
Google lays off 31 massage therapists as part of major staff cuts
Google has let go of 31 massage therapists after senior leadership cut its global staff base by 12,000 employees.
Nicholas Clayton joins GOCO Hospitality as president of new GOCO America division
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New Global Wellness Summit report forecasts top 12 wellness trends for 2023
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Art of Cryo introduces Multi CryoHacking System, a next-generation lifestyle device
Art of Cryo has developed the innovative new Multi CryoHacking System (MCS) to ensure clients can achieve measurable and noticeable results in the shortest treatment time possible. [more...]

Living Earth Crafts® - the first choice for world-class spas
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. [more...]
+ More featured suppliers  
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THALION Laboratories

Thalion offers face, body, men and thalasso products and protocols, together with a full range of sp [more...]
+ More profiles  
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+ More catalogues  

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About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

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+ More directory  
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05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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