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NEWS
Recovery-focused spa brand The Covery outlines 2023 expansion plans
POSTED 25 Jan 2023 . BY Megan Whitby
The Covery offers a range of services including red light therapy, IV infusions, HydraFacial rituals, hyperbaric oxygen therapy, cryotherapy and more Credit: Shutterstock/Jacob Lund

Credit: The Covery
We’re excited to double down on our commitment to growth in the next year
– Edward Navan
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.

The Covery works with a mission to keep its members and communities healthy and productive through a variety of non-invasive services for the mind and body such as recovery, aesthetic and wellness therapies.

The company started in early 2019 based on the idea that recovering from fitness workouts is just as important as the actual workout itself. This concept quickly evolved to target everyone – including those who don’t work out – and help them recover from the natural stresses in their daily lives.

The Covery team sees “business and everyday life as a sport” and believes that recovery is essential because a “healthy and rested mind and body will not only keep you in the game, it will keep you in the lead”.

With four new spas opened and nine more franchises sold in 2022, it was a successful year for the brand after each franchise is projected to have made between US$900K-1m (€828,000-920,000, £731,200-812,300) per location.

The Covery is also in the process of developing a further 45 locations, 15 of which are anticipated to launch in 2023. So far, the brand has locations in Louisiana, Alabama and Florida where guests can visit for day treatments or sign up for membership packages.

New partnerships on the horizon
“2022 has been an incredible year for us,” said Edward Navan, co-founder and CVO of The Covery.

“Our passionate leadership team is helping to guide our brand as well as our franchisees to greatness. We’re excited to double down on our commitment to growth in the next year as we’re continuously looking for dedicated franchisees to help carry out the mission of bringing mental and physical wellness to even more communities.”

For example, The Covery is set to open a spa location inside the well-known Texas destination spa The Houstonian in February of 2023 to bring restorative wellness to the Houston community.

The brand has also partnered with fitness and wellness company MUV Brands to offer The Covery exclusive rights to the Northwest Region of the US for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon and Montana.
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NEWS
Recovery-focused spa brand The Covery outlines 2023 expansion plans
POSTED 25 Jan 2023 . BY Megan Whitby
The Covery offers a range of services including red light therapy, IV infusions, HydraFacial rituals, hyperbaric oxygen therapy, cryotherapy and more Credit: Shutterstock/Jacob Lund
Credit: The Covery
We’re excited to double down on our commitment to growth in the next year
– Edward Navan
Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.

The Covery works with a mission to keep its members and communities healthy and productive through a variety of non-invasive services for the mind and body such as recovery, aesthetic and wellness therapies.

The company started in early 2019 based on the idea that recovering from fitness workouts is just as important as the actual workout itself. This concept quickly evolved to target everyone – including those who don’t work out – and help them recover from the natural stresses in their daily lives.

The Covery team sees “business and everyday life as a sport” and believes that recovery is essential because a “healthy and rested mind and body will not only keep you in the game, it will keep you in the lead”.

With four new spas opened and nine more franchises sold in 2022, it was a successful year for the brand after each franchise is projected to have made between US$900K-1m (€828,000-920,000, £731,200-812,300) per location.

The Covery is also in the process of developing a further 45 locations, 15 of which are anticipated to launch in 2023. So far, the brand has locations in Louisiana, Alabama and Florida where guests can visit for day treatments or sign up for membership packages.

New partnerships on the horizon
“2022 has been an incredible year for us,” said Edward Navan, co-founder and CVO of The Covery.

“Our passionate leadership team is helping to guide our brand as well as our franchisees to greatness. We’re excited to double down on our commitment to growth in the next year as we’re continuously looking for dedicated franchisees to help carry out the mission of bringing mental and physical wellness to even more communities.”

For example, The Covery is set to open a spa location inside the well-known Texas destination spa The Houstonian in February of 2023 to bring restorative wellness to the Houston community.

The brand has also partnered with fitness and wellness company MUV Brands to offer The Covery exclusive rights to the Northwest Region of the US for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon and Montana.
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Community-based wellness and connection top Mindbody's 2023 US trend forecast


17,000 US consumers have been quizzed on their wellness priorities and habits as part of Mindbody’s 2023 Wellness Index survey.
Evie Ring – for women only – provides health, menstrual cycle, sleep and activity tracking


Movano Health showcased the Evie Ring, which is designed solely for women, at CES 2023 last week, ahead of launching into the consumer market this year.
Idaho’s Schweitzer ski resort to gain alpine spa focused on recovery


Schweitzer, the largest ski resort in Washington and Idaho, is set to add wellness to the menu after announcing plans to open a brand-new spa.
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Vast geothermal lagoon costing up to $500m could open in Québec in 2024
Plans for a net-zero geothermal bathing lagoon and chalet village near Québec City, Canada, are blazing a trail in sustainability.
Massage Heights experiences historic revenue growth
North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year.
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Excel exhibition and conference centre , London, United Kingdom
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CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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