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NEWS
The Farm announces 10-year global rollout plan
POSTED 19 Jul 2023 . BY Megan Whitby
Detox and weight management are The Farm's most popular packages Credit: The Farm At San Benito

Credit: The Farm At San Benito
In the next 10 years, we want to have The Farm in all world regions
– Rahul Chaudhary
Holistic medical-wellness resort brand The Farm has revealed plans to expand into every
world region by 2033.

Launched 21 years ago, the group’s flagship wellness destination, The Farm At San Benito, is spread across 52 acres of jungle near the city of Lipa in the Philippines.

The award-winning 60-key property is home to a team of integrative medical doctors who specialise in preventative, lifestyle, functional, naturopathic and holistic medicine. They are also supported by spa therapists, sound healers, acupuncturists, yoga teachers, chefs, nutritionists, fitness coaches, physiotherapists and nurses.

This year, The Farm has opened its first outpost in Nepal while a second fully-branded site in Jordan is due to debut in 2024.

Speaking exclusively to Spa Business, Rahul Chaudhary, managing director and CEO of The Farm’s parent company CG Hospitality, revealed the organisation is also planning to open a property in Phuket and considering another in Portugal.

“Looking ahead, India will also be a very important market. It will have a population of 1.6 billion in the next two years," he said. "The majority of spenders are the middle class, but they travel to places like Lanserhof, Palace Merano or Vivamayr for wellness so there's a gap for something homegrown.”

Chaudhary says the goal is not to replicate The Farm in each destination but use its core philosophy to create a foundation for each property. This means the medical, wellness and spa offering will remain the same but the rest of the concept – such as spa treatments and dining menus – will be customised based on location.

“As a nation that's known for its exceptional heartfelt service and genuine care, we will also provide our Filipino touch. Initially, our skeleton staff, including therapists and nurses, will come from The Philippines to help get all the plans in place and then train locals.

“Plans for more medical wellness resorts were well underway before COVID, but the pandemic has affirmed that expansion is absolutely the right move. Hospitality has completely changed. Guests are more health conscious, they crave mental and emotional peace and spirituality.

“This is exactly what The Farm offers and we want to take this all over the world. In the next 10 years, we want to have one in all world regions. ”

To read the whole interview, head to the latest issue of Spa Business.
Credit: The Farm At San Benito
Credit: The Farm At San Benito
Credit: The Farm At San Benito
RELATED STORIES
  FEATURE: Interview: Rahul Chaudhary


The CEO of CG Hospitality reveals how he's planning to take destination spa brand The Farm to Jordan and Nepal
  The Farm’s first sister destination opens in Nepal with Jordan property to follow in 2023


Nepal has been selected as the location for the second outpost of the Farm at San Benito, an established eco-luxury holistic medi-wellness resort in the Philippines.
MORE NEWS
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
+ More news   

FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
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COMPANY PROFILES
Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
The Farm announces 10-year global rollout plan
POSTED 19 Jul 2023 . BY Megan Whitby
Detox and weight management are The Farm's most popular packages Credit: The Farm At San Benito
Credit: The Farm At San Benito
In the next 10 years, we want to have The Farm in all world regions
– Rahul Chaudhary
Holistic medical-wellness resort brand The Farm has revealed plans to expand into every
world region by 2033.

Launched 21 years ago, the group’s flagship wellness destination, The Farm At San Benito, is spread across 52 acres of jungle near the city of Lipa in the Philippines.

The award-winning 60-key property is home to a team of integrative medical doctors who specialise in preventative, lifestyle, functional, naturopathic and holistic medicine. They are also supported by spa therapists, sound healers, acupuncturists, yoga teachers, chefs, nutritionists, fitness coaches, physiotherapists and nurses.

This year, The Farm has opened its first outpost in Nepal while a second fully-branded site in Jordan is due to debut in 2024.

Speaking exclusively to Spa Business, Rahul Chaudhary, managing director and CEO of The Farm’s parent company CG Hospitality, revealed the organisation is also planning to open a property in Phuket and considering another in Portugal.

“Looking ahead, India will also be a very important market. It will have a population of 1.6 billion in the next two years," he said. "The majority of spenders are the middle class, but they travel to places like Lanserhof, Palace Merano or Vivamayr for wellness so there's a gap for something homegrown.”

Chaudhary says the goal is not to replicate The Farm in each destination but use its core philosophy to create a foundation for each property. This means the medical, wellness and spa offering will remain the same but the rest of the concept – such as spa treatments and dining menus – will be customised based on location.

“As a nation that's known for its exceptional heartfelt service and genuine care, we will also provide our Filipino touch. Initially, our skeleton staff, including therapists and nurses, will come from The Philippines to help get all the plans in place and then train locals.

“Plans for more medical wellness resorts were well underway before COVID, but the pandemic has affirmed that expansion is absolutely the right move. Hospitality has completely changed. Guests are more health conscious, they crave mental and emotional peace and spirituality.

“This is exactly what The Farm offers and we want to take this all over the world. In the next 10 years, we want to have one in all world regions. ”

To read the whole interview, head to the latest issue of Spa Business.
Credit: The Farm At San Benito
Credit: The Farm At San Benito
Credit: The Farm At San Benito
RELATED STORIES
FEATURE: Interview: Rahul Chaudhary


The CEO of CG Hospitality reveals how he's planning to take destination spa brand The Farm to Jordan and Nepal
The Farm’s first sister destination opens in Nepal with Jordan property to follow in 2023


Nepal has been selected as the location for the second outpost of the Farm at San Benito, an established eco-luxury holistic medi-wellness resort in the Philippines.
MORE NEWS
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
+ More news   
 
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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