GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Life Time gets into the medical wellness market with new Miora brand
POSTED 20 Nov 2023 . BY Liz Terry
Jeff Zwiefel, president of Life Time (left), with Dr Jim LaValle Credit: TCB/Winter Keefer
High-end US health club operator, Life Time, is launching a new medical wellness brand called Miora
The pilot location has soft launched in Minneapolis and will open officially on 27 November
Miora will offer longevity and prevention services based on bloodwork panels and a proprietory precision health assessment protocol called the Metabolic Code
The protocol has been developed by Dr Jim LaValle, known for his expertise in personalised integrative therapies
Life Time is launching into the medical wellness market with a longevity and performance concept called Miora.

A pilot is in soft launch at Life Time's Target Centre health club in Minneapolis, US, with an official opening date set for 27 November.

The company was already offering a wide range of wellness services through many of its 170 high-end health clubs across the US, including rehabilitation/chiropractic, weight loss and nutrition services and lab testing of things such as active and resting metabolic rates.

Now the launch of Miora consolidates these types of services under a new brand, while adding an elevated level of diagnostics and a more holistic approach to prevention.

If the pilot is successful, Life Time will roll out the brand across appropriate locations in its estate.

“Adding longevity and performance services is a natural extension to our other health club offerings,” said Life Time president and COO, Jeff Zwiefel on CBS.

“Miora is offering a wide range of services, including red light therapy, hyperbaric chambers, cryotherapy and infrared saunas,” he explained. “Also on offer are things such as peptide and hormone replacement therapy treatments and IV therapies.”

The Miora customer journey starts with a battery of diagnostics with 95 indicators checked via a blood panel, followed by the deployment of a proprietary cloud-based precision health assessment protocol called the Metabolic Code.

This checks how far people are from optimum health to determine how their body is performing. It also shares insights into the future state of health, before recommending interventions.

This system has been designed and developed by Life Time’s partner, Dr Jim LaValle, a clinical pharmacist and certified clinical nutritionist who’s known for his expertise in personalised integrative therapies.

“There’s so much confusion about what to do in the areas of health optimisation and longevity,” LaValle told CBS. “Miora takes a science-based approach, as the issue a customer is facing might be biomechanical, it might be biochemical – these two things are always intersecting. What we’re doing is creating the most comprehensive plan for interventions.

“We detail what medication the individual is on, what kind of diet they have, what nutrients they take and how they’re exercising and then we define what will support that person to overcome any metabolic road blocks they have, or establish whether they need special training," he explains.

“Miora is personalising exactly to what they need, safely on the cutting edge of healthcare and science," he concluded.

“We provide the full medical oversight to ensure customers get the results they’re looking for in terms of improving the quality of their life,” said Zwiefel. “We believe there’s nothing like Miora in the market at present for health optimisation.”

The clinic is open to the community, as well as to Life Time health club members.

A one-off payment of US$299 covers the blood work panel, a Metabolic Code report and a consultation, while a monthly membership at US$199 includes use of facilities, such as the red light therapy, cryotherapy chamber, infrared saunas and the hyperbaric chamber. Other options include the IV drips and even medical interventions, such as specialist physical referrals and urgent care.

“Our personal trainers can only take customer so far on their journey when it comes to to seeking improvement in their overall health,” Zwiefel told Winter Keefer at TCBmag. “The reality of today is our consumers are looking for solutions to look better, feel better and perform better and in the traditional health care system [in the US], they’re getting extremely frustrated.”

MIORA: DEEPER DIVE

Depending on the package taken, Miora member subscription benefits can include the following:
 
Club amenities

A rejuvenation and recovery space, red light therapy, infrared sauna, cryotherapy, hyperbaric oxygen chamber, beauty and aesthetic treatments.

Metabolic profile

Metabolic code questionnaire, bloodwork, metabolic code report, medical consultation and physical.

Performance and longevity

Exercise programming, nutrition programming, personalised supplementation plan, access to bioidentical hormone therapy, peptide therapy, and IV drips.

Medical access

Text access with medical provider, access to medical care, specialty physicians referrals, access to urgent care and house calls

Miora blood panel tests include analysis of: Adrenal – Thyroid – Pancreas, Gut – Immune – Brain, Cardio – Pulmonary – Neurovascular, Liver – Lymph – Kidney, Estrogen – Progesterone – Testosterone.

Weight loss drugs, Ozempic and Waygovy, are available as part of an overall lifestyle package that includes diet and exercise interventions.

RELATED STORIES
  Life Time pushes further into the luxury residences market with launch in Boston


US-based operator Life Time has opened a luxury wellness lifestyle apartment complex in Boston as it accelerates investment in the residences market.
  Life Time breaks the US$500m barrier in Q3 – trials weight loss drugs


Shares in US-based health club operator Life Time have fallen by 15 per cent (at the time of writing), after the group released its Q3 financial results.
  Life Time launches luxury living at new Connecticut property


Premium health club operator, Life Time, has opened its first ever property in the state of Connecticut, combining a full-service health club with luxury residences and a rooftop "beach club".
  Life Time adds two major clubs to growing US portfolio


Full-service health club operator Life Time has added two regional lifestyle clubs to its growing US portfolio of sites, which currently runs to 234 locations open or pending.
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
+ More news   

FEATURED SUPPLIERS

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]

Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Encapsulating the essence of Espa in one beautiful, ornamental art piece, the new Espa Alabastros Bergamot & Jasmine Candle honours the senses with precious aromatherapy ingredients and natural materials. [more...]
+ More featured suppliers  
COMPANY PROFILES
Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Life Time gets into the medical wellness market with new Miora brand
POSTED 20 Nov 2023 . BY Liz Terry
Jeff Zwiefel, president of Life Time (left), with Dr Jim LaValle Credit: TCB/Winter Keefer
High-end US health club operator, Life Time, is launching a new medical wellness brand called Miora
The pilot location has soft launched in Minneapolis and will open officially on 27 November
Miora will offer longevity and prevention services based on bloodwork panels and a proprietory precision health assessment protocol called the Metabolic Code
The protocol has been developed by Dr Jim LaValle, known for his expertise in personalised integrative therapies
Life Time is launching into the medical wellness market with a longevity and performance concept called Miora.

A pilot is in soft launch at Life Time's Target Centre health club in Minneapolis, US, with an official opening date set for 27 November.

The company was already offering a wide range of wellness services through many of its 170 high-end health clubs across the US, including rehabilitation/chiropractic, weight loss and nutrition services and lab testing of things such as active and resting metabolic rates.

Now the launch of Miora consolidates these types of services under a new brand, while adding an elevated level of diagnostics and a more holistic approach to prevention.

If the pilot is successful, Life Time will roll out the brand across appropriate locations in its estate.

“Adding longevity and performance services is a natural extension to our other health club offerings,” said Life Time president and COO, Jeff Zwiefel on CBS.

“Miora is offering a wide range of services, including red light therapy, hyperbaric chambers, cryotherapy and infrared saunas,” he explained. “Also on offer are things such as peptide and hormone replacement therapy treatments and IV therapies.”

The Miora customer journey starts with a battery of diagnostics with 95 indicators checked via a blood panel, followed by the deployment of a proprietary cloud-based precision health assessment protocol called the Metabolic Code.

This checks how far people are from optimum health to determine how their body is performing. It also shares insights into the future state of health, before recommending interventions.

This system has been designed and developed by Life Time’s partner, Dr Jim LaValle, a clinical pharmacist and certified clinical nutritionist who’s known for his expertise in personalised integrative therapies.

“There’s so much confusion about what to do in the areas of health optimisation and longevity,” LaValle told CBS. “Miora takes a science-based approach, as the issue a customer is facing might be biomechanical, it might be biochemical – these two things are always intersecting. What we’re doing is creating the most comprehensive plan for interventions.

“We detail what medication the individual is on, what kind of diet they have, what nutrients they take and how they’re exercising and then we define what will support that person to overcome any metabolic road blocks they have, or establish whether they need special training," he explains.

“Miora is personalising exactly to what they need, safely on the cutting edge of healthcare and science," he concluded.

“We provide the full medical oversight to ensure customers get the results they’re looking for in terms of improving the quality of their life,” said Zwiefel. “We believe there’s nothing like Miora in the market at present for health optimisation.”

The clinic is open to the community, as well as to Life Time health club members.

A one-off payment of US$299 covers the blood work panel, a Metabolic Code report and a consultation, while a monthly membership at US$199 includes use of facilities, such as the red light therapy, cryotherapy chamber, infrared saunas and the hyperbaric chamber. Other options include the IV drips and even medical interventions, such as specialist physical referrals and urgent care.

“Our personal trainers can only take customer so far on their journey when it comes to to seeking improvement in their overall health,” Zwiefel told Winter Keefer at TCBmag. “The reality of today is our consumers are looking for solutions to look better, feel better and perform better and in the traditional health care system [in the US], they’re getting extremely frustrated.”

MIORA: DEEPER DIVE

Depending on the package taken, Miora member subscription benefits can include the following:
 
Club amenities

A rejuvenation and recovery space, red light therapy, infrared sauna, cryotherapy, hyperbaric oxygen chamber, beauty and aesthetic treatments.

Metabolic profile

Metabolic code questionnaire, bloodwork, metabolic code report, medical consultation and physical.

Performance and longevity

Exercise programming, nutrition programming, personalised supplementation plan, access to bioidentical hormone therapy, peptide therapy, and IV drips.

Medical access

Text access with medical provider, access to medical care, specialty physicians referrals, access to urgent care and house calls

Miora blood panel tests include analysis of: Adrenal – Thyroid – Pancreas, Gut – Immune – Brain, Cardio – Pulmonary – Neurovascular, Liver – Lymph – Kidney, Estrogen – Progesterone – Testosterone.

Weight loss drugs, Ozempic and Waygovy, are available as part of an overall lifestyle package that includes diet and exercise interventions.

RELATED STORIES
Life Time pushes further into the luxury residences market with launch in Boston


US-based operator Life Time has opened a luxury wellness lifestyle apartment complex in Boston as it accelerates investment in the residences market.
Life Time breaks the US$500m barrier in Q3 – trials weight loss drugs


Shares in US-based health club operator Life Time have fallen by 15 per cent (at the time of writing), after the group released its Q3 financial results.
Life Time launches luxury living at new Connecticut property


Premium health club operator, Life Time, has opened its first ever property in the state of Connecticut, combining a full-service health club with luxury residences and a rooftop "beach club".
Life Time adds two major clubs to growing US portfolio


Full-service health club operator Life Time has added two regional lifestyle clubs to its growing US portfolio of sites, which currently runs to 234 locations open or pending.
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Mountain wellness retreat to open among US$2.4bn Omani Mountain Destination
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar.
+ More news   
 
FEATURED SUPPLIERS

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]

Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Encapsulating the essence of Espa in one beautiful, ornamental art piece, the new Espa Alabastros Bergamot & Jasmine Candle honours the senses with precious aromatherapy ingredients and natural materials. [more...]
+ More featured suppliers  
COMPANY PROFILES
Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS