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NEWS
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival
POSTED 15 Feb 2024 . BY Kath Hudson
Nike has launched a global series of events Credit: Nike Inc
Nike Well Festival will take place in London on 2 March
Afterwards it will go to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris
Movement, mindfulness and creativity are on the bill
The concept is reminiscent of Les Mills Live, the global cycle of consumer events launched by Les Mills
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.

Scheduled to take place on 2 March, at the Woolwich Works, the Nike Well Festival is being organised by the Nike Well Collective, which was launched last year to deliver lifestyle guidance through the company’s global community of trainers and coaches.

On the launch of its Collective, Nike said it was committed to being more than a global sports brand, but aspires to be a place for everyone to feel connected and included.

“Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most – a life well lived,” says VP/GM of Nike Women’s category, Amy Montagne.

The Collective is founded on five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection and the Festival’s line-up of events reflects this aspiration.

Nike trainers will run high energy workouts and community runs. There will be skipping with Jump LDN and a class with The Curve Catwalk, the UK’s first-plus size dance class.

Fashion designer, Tega Akinola, will run creative workshops to make a water bottle holder with obsolete materials.

Really Nice Sounds will perform a sound bath and Rosie Hall, founder of The Rogue Room, will lead a slow-flow yoga session.

Writing, breathwork, gratitude and affirmations are also on the bill, as well as panel discussions to talk about subjects such as keeping balance, protecting good vibes and letting go of toxic ones.

LGBTQ+ charity, Not A Phase, will run a unique session about turning vulnerability into a strength.

Heptathlete, Katarina Johnson-Thompson, will be speaking, as well as Team GB swimmer and founder of the Black Swimming Association, Alice Dearing and former 400-metre runner, Perri Shakes-Drayton.

After London, the event will travel to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris.

The events are very much following in the footsteps of Les Mills Live – a global cycle of fitness festivals from fitness giant, Les Mills.

Les Mills delivered its Live event to five thousand consumers and instructors in London last year. The event was the first be be filmed in VR.

The company has also joined forces with Nike's rival Adidas in a brand partnership to shape the future of training.

Examples of upcoming Les Mills Live events include Brisbane on 3 March.

Nike is even using some of the same venues as Les Mills, which is holding its next Les Mill Experience – another of the company's event brands – at Woolwich Works this Saturday, 17 February 2024.

Nike made some big moves in fitness during 2023, with the launch of the Nike Well Collective, an announcement that it would hire 1,000 instructors and the launch of Nike Studios.

However, instructor vacancies are not yet listed on the Nike jobs portal and the rollout of Nike Studios appears to have stalled, with only one additional location in Austin, being added since launch.

Nike's share prices did not respond significantly to any of these announcements, indicating that investors were not immediately convinced by the moves.

RELATED STORIES
  Les Mills and Adidas join forces


Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events.
  Les Mills Live London 2022 is first to be filmed entirely in VR


More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.
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US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
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Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
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NEWS
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival
POSTED 15 Feb 2024 . BY Kath Hudson
Nike has launched a global series of events Credit: Nike Inc
Nike Well Festival will take place in London on 2 March
Afterwards it will go to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris
Movement, mindfulness and creativity are on the bill
The concept is reminiscent of Les Mills Live, the global cycle of consumer events launched by Les Mills
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.

Scheduled to take place on 2 March, at the Woolwich Works, the Nike Well Festival is being organised by the Nike Well Collective, which was launched last year to deliver lifestyle guidance through the company’s global community of trainers and coaches.

On the launch of its Collective, Nike said it was committed to being more than a global sports brand, but aspires to be a place for everyone to feel connected and included.

“Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most – a life well lived,” says VP/GM of Nike Women’s category, Amy Montagne.

The Collective is founded on five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection and the Festival’s line-up of events reflects this aspiration.

Nike trainers will run high energy workouts and community runs. There will be skipping with Jump LDN and a class with The Curve Catwalk, the UK’s first-plus size dance class.

Fashion designer, Tega Akinola, will run creative workshops to make a water bottle holder with obsolete materials.

Really Nice Sounds will perform a sound bath and Rosie Hall, founder of The Rogue Room, will lead a slow-flow yoga session.

Writing, breathwork, gratitude and affirmations are also on the bill, as well as panel discussions to talk about subjects such as keeping balance, protecting good vibes and letting go of toxic ones.

LGBTQ+ charity, Not A Phase, will run a unique session about turning vulnerability into a strength.

Heptathlete, Katarina Johnson-Thompson, will be speaking, as well as Team GB swimmer and founder of the Black Swimming Association, Alice Dearing and former 400-metre runner, Perri Shakes-Drayton.

After London, the event will travel to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris.

The events are very much following in the footsteps of Les Mills Live – a global cycle of fitness festivals from fitness giant, Les Mills.

Les Mills delivered its Live event to five thousand consumers and instructors in London last year. The event was the first be be filmed in VR.

The company has also joined forces with Nike's rival Adidas in a brand partnership to shape the future of training.

Examples of upcoming Les Mills Live events include Brisbane on 3 March.

Nike is even using some of the same venues as Les Mills, which is holding its next Les Mill Experience – another of the company's event brands – at Woolwich Works this Saturday, 17 February 2024.

Nike made some big moves in fitness during 2023, with the launch of the Nike Well Collective, an announcement that it would hire 1,000 instructors and the launch of Nike Studios.

However, instructor vacancies are not yet listed on the Nike jobs portal and the rollout of Nike Studios appears to have stalled, with only one additional location in Austin, being added since launch.

Nike's share prices did not respond significantly to any of these announcements, indicating that investors were not immediately convinced by the moves.

RELATED STORIES
Les Mills and Adidas join forces


Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events.
Les Mills Live London 2022 is first to be filmed entirely in VR


More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.
MORE NEWS
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
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Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
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Yon-Ka Paris introduces groundbreaking CBD serum and treatment
A key player in the wellness industry since 1954, Yon-Ka Paris has dedicated its expertise to developing exceptional, naturally rejuvenating and high-performance products which suit modern lifestyles. [more...]

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]
+ More featured suppliers  
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AMRA Skincare

In 2014, AMRA Skincare was launched into the world’s most prestigious five-star luxury hotels, wit [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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