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NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
POSTED 14 Jun 2024 . BY Kath Hudson
A McKinsey report found diverse organisations are more successful Credit: shutterstock/wavebreakmedia
Diversity in the Fitness Sector report is available to download
Joint project by EuropeActive, RISE, Sport Alliance and EXI
47 per cent of respondents have received gender-related discrimination at work and 31 per cent don’t want diversity, equity and inclusion training
Those who experienced discrimination for reasons relating to gender, sexuality, race, disability and age are likely to experience poor self-esteem and mental health as a consequence
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.

The Diversity in the Fitness Sector report, is a joint initiative between EuropeActive, RISE, Sport Alliance and EXI, and aims to understand the degree of bias and discrimination within the fitness sector. Between 1 November 2023 and 16 February 2024, 498 fitness professionals from across Europe were questioned in English, Spanish, German, French and Dutch to inform the study.

Forty seven per cent of respondents – both men and women – said they’ve suffered general gender-related discrimination. This included flirting and innuendo and people not taking what they say seriously.

Forty three per cent had experienced sexual harassment, including unsolicited physical contact and inappropriate touching.

Twenty seven per cent of respondents had received discrimination based on race and one person was quoted as saying if you’re not the right colour you have to work five times as hard.

Age is also a reason for discrimination by both colleagues and members, with younger people being dismissed for a perceived lack of experience. Other respondents mentioned witnessing insults and mean jokes being made about elderly members.

For those who experienced discrimination for reasons relating to gender, sexuality, race, disability and age, the study found that poor self-esteem and mental health were the biggest consequences and the treatment left many feeling as though they wanted to leave the industry.

When asked why discrimination or inequalities were happening, the lack of DEI training was the most common reason given, followed by a lack of diversity in leadership teams and no mechanism through which to report incidents, along with fear of the consequences.

Worryingly, 31 per cent of respondents said they would not participate in DEI training if it was offered. The report authors say this should be looked into and addressed. Twenty four per cent had taken DEI training and found it useful, but 6 per cent had not found the training of use.

In terms of resources to engage with and understand different cultures, 48 per cent didn’t have access, but would use them if they did; 33 per cent had access and found them useful and 11 per cent said they wouldn’t use them even if they were available.

The report makes the point that hidden biases are more insidious than discrimination, which is where training is so important. It's seen as an issue that the industry is still predominantly run by white males, with none of the top 30 operators having a female CEO.

The report says companies suffer as it causes lower staff motivation and productivity, leads to more sickness leave being taken, creates damage to reputation, limits growth, drives higher staff turnover and can lead to problems attracting talent.

Bringing about equity in the workforce and stamping out discrimination can have a positive impact on the bottom line. McKinsey research shows that mixed-gender teams financially outperform single-gender teams by 50 per cent, while The World Economic Forum says companies with strong diversity initiatives derive 45 per cent of their revenue from innovation, compared with 26 per cent in less diverse companies.

If you feel as though DEI needs to be pushed up the agenda at your company, the report has been designed as a starting point, providing resources for further information and actionable advice.

It includes case studies from Basic-Fit, SATS and The Gym Group and quotes from respondents that give a good flavour of the current status of the industry in relation to DEI.

The report is free to download here.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Report identifies diversity, equity and inclusion challenges in health club sector
POSTED 14 Jun 2024 . BY Kath Hudson
A McKinsey report found diverse organisations are more successful Credit: shutterstock/wavebreakmedia
Diversity in the Fitness Sector report is available to download
Joint project by EuropeActive, RISE, Sport Alliance and EXI
47 per cent of respondents have received gender-related discrimination at work and 31 per cent don’t want diversity, equity and inclusion training
Those who experienced discrimination for reasons relating to gender, sexuality, race, disability and age are likely to experience poor self-esteem and mental health as a consequence
Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point for change.

The Diversity in the Fitness Sector report, is a joint initiative between EuropeActive, RISE, Sport Alliance and EXI, and aims to understand the degree of bias and discrimination within the fitness sector. Between 1 November 2023 and 16 February 2024, 498 fitness professionals from across Europe were questioned in English, Spanish, German, French and Dutch to inform the study.

Forty seven per cent of respondents – both men and women – said they’ve suffered general gender-related discrimination. This included flirting and innuendo and people not taking what they say seriously.

Forty three per cent had experienced sexual harassment, including unsolicited physical contact and inappropriate touching.

Twenty seven per cent of respondents had received discrimination based on race and one person was quoted as saying if you’re not the right colour you have to work five times as hard.

Age is also a reason for discrimination by both colleagues and members, with younger people being dismissed for a perceived lack of experience. Other respondents mentioned witnessing insults and mean jokes being made about elderly members.

For those who experienced discrimination for reasons relating to gender, sexuality, race, disability and age, the study found that poor self-esteem and mental health were the biggest consequences and the treatment left many feeling as though they wanted to leave the industry.

When asked why discrimination or inequalities were happening, the lack of DEI training was the most common reason given, followed by a lack of diversity in leadership teams and no mechanism through which to report incidents, along with fear of the consequences.

Worryingly, 31 per cent of respondents said they would not participate in DEI training if it was offered. The report authors say this should be looked into and addressed. Twenty four per cent had taken DEI training and found it useful, but 6 per cent had not found the training of use.

In terms of resources to engage with and understand different cultures, 48 per cent didn’t have access, but would use them if they did; 33 per cent had access and found them useful and 11 per cent said they wouldn’t use them even if they were available.

The report makes the point that hidden biases are more insidious than discrimination, which is where training is so important. It's seen as an issue that the industry is still predominantly run by white males, with none of the top 30 operators having a female CEO.

The report says companies suffer as it causes lower staff motivation and productivity, leads to more sickness leave being taken, creates damage to reputation, limits growth, drives higher staff turnover and can lead to problems attracting talent.

Bringing about equity in the workforce and stamping out discrimination can have a positive impact on the bottom line. McKinsey research shows that mixed-gender teams financially outperform single-gender teams by 50 per cent, while The World Economic Forum says companies with strong diversity initiatives derive 45 per cent of their revenue from innovation, compared with 26 per cent in less diverse companies.

If you feel as though DEI needs to be pushed up the agenda at your company, the report has been designed as a starting point, providing resources for further information and actionable advice.

It includes case studies from Basic-Fit, SATS and The Gym Group and quotes from respondents that give a good flavour of the current status of the industry in relation to DEI.

The report is free to download here.
RELATED STORIES
FEATURE: Research: Clear trading


The European fitness sector is beating pre-pandemic numbers and getting back on track, according to the latest market report by Deloitte and EuropeActive
MORE NEWS
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speakers for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Therme creating ‘natural-healing urban oasis’ in South Korea, eyes further locations in Asia and US
Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea.
Prime IV Hydration & Wellness unveils Nashville location amid plans for 97 new franchise spas this year
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IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]

Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. [more...]
+ More featured suppliers  
COMPANY PROFILES
SpaSoft by Jonas Hospitality

SpaSoft has been a leader in spa technology for over 20 years and is part of Jonas Hospitality; a fa [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS