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NEWS
Good Spa Guide report reveals diverse spa preferences and spending habits across age groups
POSTED 21 Jun 2024 . BY Megan Whitby
Most teen respondents were motivated to visit spas primarily for emotional benefits rather than to enhance their physical appearance Credit: Shutterstock/Studio Romantic

Credit: GSG
We feel some easy adjustments can be made to help people get the most out of their spa time
– Caitlin Dalton
The Good Spa Guide has unveiled the findings from its most recent State of Spa Report which received responses from 2,456 UK spa-goers
The survey is an annual undertaking and this year findings were categorised by respondents' by life stages, revealing varied spa preferences and priorities
Most respondents across all life stages value spas but highlight gaps in meeting specific needs, such as menopausal adjustments and accessibility concerns
Economic insights show a majority plan to maintain spa spending, with increased interest in higher price brackets (£100-200 and £200+)
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different people’s priorities when visiting spas.

The State of Spa Report 2024 investigates 2,456 UK respondents' motivations for visiting spas, spending habits, personal experiences and preferences regarding types of spas and treatments. Ranging from age 17 to over 60 years old, respondents were split into the following life stages:
• Teenagers.
• Pregnant or recently post-natal individuals.
• Those experiencing peri-menopause or menopause.
• Individuals aged 60+.
• People living with chronic or long-term conditions.

Results indicated that most people in all segments value spas and believe they provide excellent service. However, there are instances where some people's needs aren’t being met, or there is a perception that spas don’t offer good value for money.

For example, 75 per cent of women who disclosed to their therapist that they were going through menopause said no adjustments were made for them.

This slight disconnect is also felt by pregnant women and those with chronic conditions. For pregnant women, 75 per cent said their treatment choice was limited and 51 per cent said they felt spas don’t offer value for money for people who are pregnant.

Chronic or long-term conditions
While 81 per cent of those living with a chronic or long-term condition were happy with the spa offering, there is still a feeling among some individuals that their needs aren’t being supported or they aren't comfortable disclosing their needs at spas.

Accessibility in spas was also highlighted as an issue, with one respondent saying: “Many spas say they’re disabled-friendly, however they really aren’t. Having a disabled-friendly spa means that those with a disability can enjoy the spa just the same as an able-bodied person can.”

Price-points and cost
The survey also asked two key economic questions about spa spend and whether respondents want to spend more or less in these economically turbulent times.

Most people (61 per cent) stated that they would spend about the same as in previous years, while 4 per cent said they would spend more, and 24 per cent said they would spend less.
Additionally, more people are looking to spend in the higher price brackets (£100-200 and £200+) for their spa visits compared to last year.

Answers varied by age with the 50-59 age bracket most likely to pay £100-£200 (62 per cent) and the 18-20 age bracket the least (37 per cent).

New data on teen spa-goers
Although teens comprised less than 5 per cent of the sample, GSG discovered that many of their choices align with those of the overall respondent group, with one notable exception: their spa companions.

Most teens (55 per cent) reported visiting spas with friends, while 45 per cent said they went with a parent or family member – meaning no teens expressed a preference for visiting spas alone.

Additionally, the vast majority (99 per cent) stated they were motivated to visit spas primarily for emotional benefits rather than to enhance their physical appearance.

Caitlin Dalton, GSG director, concluded: “Results showed that the majority of people – in each life stage – valued spas and feel they’re providing an excellent service. While there are some instances where people’s needs aren’t always being met, we feel some easy adjustments can be made to help people get the most out of their spa time.”

GSG will be providing more insights about its findings at the upcoming Spa Life UK Conference taking place from 23-25 June, as well as announcing the winners of its annual GSG Awards.

More about the study
GSG’s State of Spa Report 2024 gathered responses from a diverse group across the UK, varying in age, location and gender.

With over 75 per cent of respondents being women, the survey included individuals aged 17 or under (1), 18-20 (6), 21-29 (123), 30-39 (383), 40-49 (540), 50-59 (714), and 60+ (689).

The majority of respondents were based in England, with smaller proportions from Scotland and Wales and the fewest from Northern Ireland.
RELATED STORIES
  FEATURE: Research: State of play: US spa numbers


ISPA’s latest study shows US spas have reached US$21.3bn in revenues
  Good Spa Guide Awards announces Britain’s top regional spas of 2023


Spas from nine regions across the UK, from Scotland to the West Country, have won accolades in the Regional Good Spa Guide (GSG) Awards 2023.
  FEATURE: Research: UK spa-goer insights


A survey of 8,000 UK consumers highlights spa-goer preferences and habits across the country
  Good Spa Guide survey investigates spa-goers' changing attitudes and behaviour


The Good Spa Guide (GSG) has revealed the findings from its latest consumer survey called the State of Spa Report 2023.
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Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
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New study uncovers hidden wellness market segments
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28-29 Jul 2024

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Good Spa Guide report reveals diverse spa preferences and spending habits across age groups
POSTED 21 Jun 2024 . BY Megan Whitby
Most teen respondents were motivated to visit spas primarily for emotional benefits rather than to enhance their physical appearance Credit: Shutterstock/Studio Romantic
Credit: GSG
We feel some easy adjustments can be made to help people get the most out of their spa time
– Caitlin Dalton
The Good Spa Guide has unveiled the findings from its most recent State of Spa Report which received responses from 2,456 UK spa-goers
The survey is an annual undertaking and this year findings were categorised by respondents' by life stages, revealing varied spa preferences and priorities
Most respondents across all life stages value spas but highlight gaps in meeting specific needs, such as menopausal adjustments and accessibility concerns
Economic insights show a majority plan to maintain spa spending, with increased interest in higher price brackets (£100-200 and £200+)
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different people’s priorities when visiting spas.

The State of Spa Report 2024 investigates 2,456 UK respondents' motivations for visiting spas, spending habits, personal experiences and preferences regarding types of spas and treatments. Ranging from age 17 to over 60 years old, respondents were split into the following life stages:
• Teenagers.
• Pregnant or recently post-natal individuals.
• Those experiencing peri-menopause or menopause.
• Individuals aged 60+.
• People living with chronic or long-term conditions.

Results indicated that most people in all segments value spas and believe they provide excellent service. However, there are instances where some people's needs aren’t being met, or there is a perception that spas don’t offer good value for money.

For example, 75 per cent of women who disclosed to their therapist that they were going through menopause said no adjustments were made for them.

This slight disconnect is also felt by pregnant women and those with chronic conditions. For pregnant women, 75 per cent said their treatment choice was limited and 51 per cent said they felt spas don’t offer value for money for people who are pregnant.

Chronic or long-term conditions
While 81 per cent of those living with a chronic or long-term condition were happy with the spa offering, there is still a feeling among some individuals that their needs aren’t being supported or they aren't comfortable disclosing their needs at spas.

Accessibility in spas was also highlighted as an issue, with one respondent saying: “Many spas say they’re disabled-friendly, however they really aren’t. Having a disabled-friendly spa means that those with a disability can enjoy the spa just the same as an able-bodied person can.”

Price-points and cost
The survey also asked two key economic questions about spa spend and whether respondents want to spend more or less in these economically turbulent times.

Most people (61 per cent) stated that they would spend about the same as in previous years, while 4 per cent said they would spend more, and 24 per cent said they would spend less.
Additionally, more people are looking to spend in the higher price brackets (£100-200 and £200+) for their spa visits compared to last year.

Answers varied by age with the 50-59 age bracket most likely to pay £100-£200 (62 per cent) and the 18-20 age bracket the least (37 per cent).

New data on teen spa-goers
Although teens comprised less than 5 per cent of the sample, GSG discovered that many of their choices align with those of the overall respondent group, with one notable exception: their spa companions.

Most teens (55 per cent) reported visiting spas with friends, while 45 per cent said they went with a parent or family member – meaning no teens expressed a preference for visiting spas alone.

Additionally, the vast majority (99 per cent) stated they were motivated to visit spas primarily for emotional benefits rather than to enhance their physical appearance.

Caitlin Dalton, GSG director, concluded: “Results showed that the majority of people – in each life stage – valued spas and feel they’re providing an excellent service. While there are some instances where people’s needs aren’t always being met, we feel some easy adjustments can be made to help people get the most out of their spa time.”

GSG will be providing more insights about its findings at the upcoming Spa Life UK Conference taking place from 23-25 June, as well as announcing the winners of its annual GSG Awards.

More about the study
GSG’s State of Spa Report 2024 gathered responses from a diverse group across the UK, varying in age, location and gender.

With over 75 per cent of respondents being women, the survey included individuals aged 17 or under (1), 18-20 (6), 21-29 (123), 30-39 (383), 40-49 (540), 50-59 (714), and 60+ (689).

The majority of respondents were based in England, with smaller proportions from Scotland and Wales and the fewest from Northern Ireland.
RELATED STORIES
FEATURE: Research: State of play: US spa numbers


ISPA’s latest study shows US spas have reached US$21.3bn in revenues
Good Spa Guide Awards announces Britain’s top regional spas of 2023


Spas from nine regions across the UK, from Scotland to the West Country, have won accolades in the Regional Good Spa Guide (GSG) Awards 2023.
FEATURE: Research: UK spa-goer insights


A survey of 8,000 UK consumers highlights spa-goer preferences and habits across the country
Good Spa Guide survey investigates spa-goers' changing attitudes and behaviour


The Good Spa Guide (GSG) has revealed the findings from its latest consumer survey called the State of Spa Report 2023.
MORE NEWS
La Maviglia resort and medi-spa launching in Puglia in 2027, designed by Oppenheim Architecture
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo wine, in 2027.
Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers.
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo.
New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
The Well appoints Ariella Willoughby as VP of operations to drive global growth
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Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. [more...]

Prepare your spa for peak season with SpaSoft
The busy season is here, and it's time to shine! Prepare your spa to deliver an exceptional experience to guests who walk through your doors. [more...]
+ More featured suppliers  
COMPANY PROFILES
Yon-Ka

As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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